Digital Marketing and Training for Insurance Agencies

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Services for Real Estate Pros - Astonish Results
Digital marketing and training advice for insurance agencies including: recruiting, sales training, agency websites, CRM tools, pay per click advertising, SEO, social media strategy, operations consulting, email marketing press releases and more.

ARCHIVED BLOG POSTS

2007 

Over the past several weeks I have spoken to more than a hundred loan officers about the important role that financial literacy plays in effective mortgage sales.  Typically, the conversation arises in the context of benefit selling.  I strongly believe that you must be able to position the loan...
02/20/2007
Everyone knows you can’t generate business without constant access to potential borrowers who are ready, willing and able to close (within a reasonable time frame). Hence the insatiable appetite the industry has for fresh qualified leads. Look at the recent explosion in the number of lead provide...
02/17/2007
I recently finished reading “Good to Great” by Jim Collins. In his book he talks about the Hedgehog Concept which is the process of identifying a single organizing idea, a basic principle or concept that unifies and guides everything you do. In your business you must define your own hedgehog conc...
02/16/2007
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Fear holds us back from reaching our potential and living an exciting life. We have dreams and goals, but we won't take steps toward them because of a variety of fears - the fear that we might fail, the fear that someone may criticize us, the fear of the unknown, or even the fear that we might su...
02/15/2007
The best compliment you can give to a mortgage professional is a referral. However; what steps need to be taken in order to achieve this feat. First off you must ask. If you don’t ask you won’t get. At Astonish Results, I get the opportunity day in and day out to talk with mortgage professionals ...
02/14/2007
Mortgage professionals around the country often state that RECRUITING is their number one challenge to maintaining profitability. The ability to find, recruit and keep top quality loan officers is a never ending battle. The recent explosion in net branching combined with rising interest rates, de...
02/13/2007
As soon as..If only..During the boom..What I should have done…INSERT YOUR FAVORITE PHRASE HERE.  Now what ? Imagine what it must have felt like to be a commissioned based stock broker prior to, during and after the last “BOOM” market that ended abruptly in 2001. Circa – 2000 PETER VILES, CNN CORR...
02/12/2007
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Timothy Sawyer

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