Digital marketing and training advice for insurance agencies including: recruiting, sales training, agency websites, CRM tools, pay per click advertising, SEO, social media strategy, operations consulting, email marketing press releases and more.
ARCHIVED BLOG POSTS
Lesson From a FarmerA young man from the city graduated from college with a degree in journalism and got a job at a small-town newspaper. One of his first assignments was to interview an old farmer who lived twenty miles outside of town. As he sat with the grizzled man on his front porch, the y...
“When it comes to the future, there are three kinds of people: those who let it happen, those who make it happen, and those who wonder what happened.” John M. Richardson,Jr Right now in the mortgage industry there are three kinds of people, those who are stuck in the past, those who are waiting f...
I was introduced to this idea in the book "Marketing Outrageously" by Jon Spoelstra. Jon believes that in tough times you either cut back or gear up. The book deals with the issue of gearing up in a way that can help you jump start your revenue and work yourself out of a tough spot. ...
Pete Rose, the famous baseball player, and I have never met, but he taught me something so valuable that it changed my life. Pete was being interviewed in spring training the year he was about to break Ty Cobb's all time hit record. One reporter blurted out, "Pete, you only need 78 hits ...
Over the past 12 months I have had the pleasure of meeting hundreds of loan officers from dozens of companies across the country. There is one central theme that sticks out in my mind and that is the high degree of uncertainty regarding the future of the mortgage business. There is uncertainty ...