Bill French's (bfrench) Blog

Services for Real Estate Pros - MyST Technology Partners
Recently, the folks at The Home Staging Channel (in concert with a prominent social media PR firm, Expansion+) launched a Ning-based social space for home stagers. Check it out here. Ning ( is pretty good at creating and sustaining social networ...
Someone over at Kinetic Knowledge (who apparently doesn't want to be identified) published this justification for not having a thorough and dominant index of content in search engines. If you base your service on technology that is unable to create and sustain a deep and thorough of everything pu...
Google opened up Knol to everyone this week and I have a hunch this will be an important idea. Knol (unit of knowledge) is like Wikipedia but with some subtle differences. It will likely become an important player in the knowledge publishing space because ... Google has great search technology, a...
Recently, a client with an integrated Google CSE contacted me and said - "Hey, my search engine is busted; it won't bring up a post that's in one of my blogs!". This client is using MyST Blogsite as well a few other blogging platforms and he also uses our newsest product MyST/VS, integrated custo...
I was having lunch with a few of our customers last week and one of them remarked that it was a pain looking through all the free content sites for images, articles, and stories that can be reused for blog posts and articles. I had also experienced this - the Creative Commons directories are wond...
My last post was about unifying search across multiple domains to create a better search experience for your visitors. It’s no secret that real estate businesses typically have multiple domains, so I thought it fitting to write about the challenge of unified search here at Active Rain. However, a...
I've become somewhat of an expert with Google CSE (custom search engine - launched in 2006) and this is one very cool tool. Our clients typically ask for a unified search solution that encompasses their blogsite, website and perhaps other domains such as forums and social networks. Typically, the...
I'm amazed there are so many business people that believe they should try to monetize their weblog or website by selling ad space. Apparently many businesses are so dissatisfied with the benefits and performance of their online marketing strategy that they feel they must lower the total overall c...
I just finished Mollie Wasserman's new book, the same title as this post. It's an ideal book for someone like me - I'm just an ordinary consumer in the world of real estate. I do have a little more insight into this industry, but not enough to give me any significant advantage; perhaps just enoug...
This may be another one of those topics that I know least about - the impact of the Web on the use of print media in real estate. However, I'd love to get a better understanding from people that know a good deal about the use of magazines, newspaper ads, and other print media for advertising home...

Bill French

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