More leads, listings, and commissions... while having fun in the real estate business. About expired listings, open houses, marketing, communication, advertising and the zen of success.
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Sure sign that times are changing. Even the all-mighty advertising pull of TV is not good enough anymore. As reported by AdAge.com: "Century 21, one of the first real-estate companies to advertise on TV, is pulling all national TV advertising in 2009 and redirecting its efforts and ad dollar...
Lisa Howe posted some great questions about how to get more expired listings. Here are some tips.1. Call them first. Early. But hang on... Don't try to schedule a listing appointment unless they're absolutely ready (which is not that often). Remember, most expireds will not be too happy. ...