lead generation: Realtors are supposed to sell, how come we get SOLD? - 09/23/08 10:29 PM
Homegain, Housevalues, RealtyTrac, Service Magic, Lending Tree, Homes.com, Realestate.com, Agent Connect, Realty Now, and hundreds more...
My question to you is simple:  "How do they get us to buy?"
You may have seen commercials on TV or an ad in your newspaper/magazine. Have you seen them at trade shows swapping business cards? Do you recieve phone calls? email solicitations? Mailings and postcards? Possibly a friend in the business referred you? maybe even an active rain blog got you interested?   
Google, Yahoo, and hundreds of affiliates: Obviously these companies pay to advertise on the internet for leads, both consumers and agents like us.  It seems … (7 comments)

 

David Brewer

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