marketing: Shooting Marketing Photos ...please don't shoot yourself in the foot. - 06/09/10 11:26 AM
Excellent post that kind of follows up with the one I made about the lack of pictures a lot of Agents post on their listings.

Every day I am amazed at the listing photos I see in the mls.  Perfectly nice homes that look like the ugly stepsister (that's probably not pc anymore is it?). 
I guess it wasn't such a big deal when we were toting around phone book sized listing books full of black and white postage stamp sized photos of homes for sale.  But that is obviously not the case anymore and it's becoming more important than … (2 comments)

marketing: Showings Are "Hot" in The Summer - Is Your Home the "Cool" One? - 06/09/10 10:27 AM
 
Showings Are "Hot" in The Summer - Is Your Home the "Cool" One?
 
If your home is currently on the market then this is a post for YOU!  While I am SURE your Realtor® prepared you for what to do when you have scheduled showings like lights on, soft music, etc there are some special touches that you can do for a showing in the summer that just might make your home stand out! Summer conjures up memories of cookouts, swimming pools, lemonade and fireflies......so, why not get the buyer that will be previewing your home in the … (1 comments)

marketing: Why would you not post as many images of your listed property as possible?! - 06/09/10 09:36 AM
I've been noticing a growing trend lately at least in the Indianapolis, Fishers, Carmel, Geist, Westfield, Zionsville, Noblesville, and Lawrence...etc. areas with Agents posting new listings on our MLS system (BLC) concerning lack of pictures.  Why is this?  Listings that have 5 or less pictures get 300% less views and activity.  Some may argue if the property is not in great shape that they just take an exterior shot from the street and call it a day in order to not scare people away.  To me this seems a lost cause considering that its likely going to cause more people to assume … (1 comments)

marketing: Facebook Fan Pages, CHOOSE YOUR TITLE CAREFULLY OR DIE! - 05/12/10 11:34 PM

Ok well maybe not die, but if you aren't careful and misspell, make too long, don't include words you want, sneeze the wrong way or drop your principal broker you are going to be kicking yourself.
Why do you say?  The simple answer is that once you create the Title for your Facebook Fan Page you are absolutely STUCK.  No matter what someone else tells you there is absolutely no way you can get the title of your fan page changed at this point, and there is no indication that is going to change any time soon.
So what have … (10 comments)

marketing: Wow What Have I Gotten Myself Into? - 04/29/10 04:27 PM
Well, I've been thinking about this long and hard for a good part of 2 months now.  What is totally necessary, what isn't, and what will really help grow a business whether you are a new or even seasoned Real Estate Agent?
Coming from an Engineering background I have found that I actually love marketing, using psychology, and trying to position my company in such a way that we are easily found, observed as the local experts, and most importantly have a large inflow of potential clients.  While I know my business can't solely rely on technology to produce leads, and that … (1 comments)

 
Brian Black, Indy, Fishers, Carmel IN REALTOR (Kucic Associates Realty - Indianapolis, Fishers, Carmel, IN)

Brian Black

Indy, Fishers, Carmel IN REALTOR

Fishers, IN

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Kucic Associates Realty - Indianapolis, Fishers, Carmel, IN

Address: 10142 Brooks School Road, Suite 209, Fishers, IN, 46037

Mobile: (317) 679-6330

Fax: (317) 585-3570

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