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Many real estate agents have been in the practice of giving away free info or freebies in exchange for a name and phone number or email address. Even before marketing online took hold, many provided toll-free info lines. If you’re doing something like this, now may be the time to step back and re...
Whatever your opinion of the current economic situation, we all appreciate free tools when it comes to generating business. As a “back to basics” task, think about your client database. How many people are in it? How current is it? Remember, your database should be full of people you have worked ...
If you’ve gotten started on Twitter, you may find that at the beginning it’s pretty easy to keep up with the conversations and the people you are following. However, as you start to follow more and more people, you may start to feel overwhelmed by the “noise”. A great tool for following lots of p...
I read a great article recetly from Dave Smith at the Real Estate Blog Lab on “TweetGrid - Helping your Social 2.0 Clients Prepare for the Move”. Dave’s got a great idea here - take the tools you use for your social media marketing, and give them to your clients! The tools you are using to find a...
As we’ve all probably heard, you won’t get what you don’t ask for. I’m sure you’ve heard that, and hopefully you are in the habit of asking for referrals from your clients at the end of the transaction, as well as occasionally throughout the year as you make contact with them. However, there’s an...