Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
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This week I picked up an interesting tidbit from a short snippet in the Reader's Digest. It seems that a well-known restaurant was having difficulties because of customers who made reservations and then simply didn't show up. The no-show rate was a whopping 30%. So they decided to try add...
When you get a call from a prospective listing client who asks you to let them know what their home is worth before they decide if they should sell, what do you do? I made that request to a Realtor lately, and was slightly amazed at the response. In order to save her time and trouble, I sent alon...