Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
ARCHIVED BLOG POSTS
Do you send "Just Listed" and "Just Sold" cards to the neighbors around your listings? When I was a Realtor I always did, and while I don't think it necessarily sold any of those homes, it kept me in the public eye as the "expert" in the neighborhood. It also showed people that I was working mor...
As a Realtor you’re in business to sell your service. If it’s been a struggle, then you probably aren’t giving your potential customers and clients a good “Reason Why” they should choose you. Take off your “Realtor” hat for a minute, and put on your “consumer” hat. You ARE a consumer when you nee...