Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
ARCHIVED BLOG POSTS
An article in this morning's newspaper was too good not to share. While identity theft is a very serious crime - one that harmed over 10 million Americans in 2008, I laughed out loud when I read this. First of all, the gentleman (?) in the story had already been convicted of identity theft, a...
The impression you make with potential listing clients has always been important - and in this market, it is vital. When you mail a prospecting letter it may be the only impression your prospect has of you before making a decision. So...Your letters need to convey the message that you are the top...