Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
ARCHIVED BLOG POSTS
For about the past week I’ve been following a discussion on Copy Blogger – a blog where copywriters hash over various aspects of our business. This discussion started with a post entitled “Why James Chartrand Wears Women’s Underpants,” and the last time I looked, it had 528 comments. Obviously, t...
A strange thought hit me today regarding the First Time Homebuyer Tax Credit. From the first, I've wondered if the credit would cause some people who really couldn't afford to buy a home to go forward even when they shouldn't. From what I've read, some programs were in place to al...
Are your buyers and sellers hiding out because it's December? Maybe they just don't want to be bothered with showing their homes or looking at homes when they're busy shopping, baking, and decorating. But maybe they believe that there's no point in looking right now. Maybe buyers ...