Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
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When you get a real estate license and hang it with a broker, one of the first things the broker will tell you is to contact your sphere of influence. It's the first step in building a following and a referral base. You may never have heard that term before, so you might have said “Who??” Well, o...
This morning I got a frantic e-mail from one of the officers at our local animal rescue: The website is gone! Upon investigation I found that their web host no longer exists. It’s been gone since sometime around the end of last month. According to news reports, no one knows why. There’s a sign in...
Yesterday some words jumped out at me from a web page. They were “Farming vs. Hunting.” For some reason they stayed in my mind and I kept coming back to those words and pondering them all day. Words and their meanings fascinate me - I suppose that goes with being a copywriter. Later, as I was dri...