These are the creative writings of Craig Schiller, a home stager, professional real estate marketing "guru" and founder of the Real Estaging, one of the nation's leading home staging companies.
ARCHIVED BLOG POSTS
Amazingly, I still see listing information provided on some Realtor sites (both big and small, national and local) accessed in a way that puzzles me. I mean I understand the "WHY" of it, I just don't understand the logic of it. So maybe you can help. So I look to the realtor commun...
When a home stager is hired one of our primary jobs responsibilities is to stage the property in a manner that best solves any problem or perceived issues buyers may have with it. But what happens if the buyer disagrees with what was done by the hired stager? CASE IN POINT: Recently I received an...