denise lones: The Best Way to Boost Your Credibility - 12/19/14 02:44 PM

The Best Way to Boost Your Credibility
It was almost fourteen years ago to the day that I first discovered one of the most powerful marketing tools I've ever used in my marketing career. No matter what new company or real estate agent or business I find myself involved with, I try to convince them to use it - because it works.
What is it? Articles!
Writing articles - whether in the form of a mailed-out article to your database or for local newspapers, trade journals, websites, or magazines - adds to your credibility because of the implied third-party … (3 comments)

denise lones: 2015: The Year for Rules in Your Real Estate Business - 12/12/14 10:47 AM

2015: The Year for Rules in Your Real Estate Business
While it is always a good idea to make goals for your business, usually there are - or should be - a set of rules to go along with that. For example, if your goal is to increase the number of referrals you had last year by 10%, you need to establish some rules around what you do for following up with your database in order to stay top of mind to those potential referrers.
But what about rules for your clients? Your rules should also include standards for … (0 comments)

denise lones: Connect with Your Clients with an Annual Client Review - 12/05/14 01:25 PM

Connect with Your Clients with an Annual Client Review
The holiday season is a great time for people to connect and reconnect with each other. Every year at this time agents ask me what they can do to connect with their clients in a big way during the holidays.
While I do agree that it is nice to get a holiday greeting of some sort, I feel it is much more productive for your business to focus your energies on making a strong impression that pertains to your client's real estate investment - their home. Therefore, I encourage agents … (1 comments)

denise lones: One Person Can Make a Huge Difference - 11/21/14 08:38 AM

One Person Can Make a Huge Difference
Recently, I traveled to New Orleans to speak at the National Association of REALTORS® Convention for the Women's Council of REALTORS®. I had never been to New Orleans before and was excited to see what was in store for me there. I traveled with Shauna from my company and we stayed at a hotel that had a restaurant that we frequented daily for breakfast.
The first day we arrived in the restaurant, we were pleasantly surprised at the great service we received from our server, Byron. But Byron didn't just provide good … (1 comments)

denise lones: Six Tips for New Agents - 11/14/14 10:53 AM

Six Tips for New Agents
Our industry has seen an influx of new agents over the last year. I was absolutely energized by the number of new agents who were at the National Association of REALTORS® Conference this last week. In fact, I had a few agents stop by our booth who had not yet even received their license yet! Those new agents we spoke with wanted to know what we would recommend for people who are just getting started in real estate.
My advice to them might surprise you.
I remember being a new agent. I remember my … (3 comments)

denise lones: Remodeling Hits an All-time High! - 11/07/14 03:10 PM

Remodeling Hits an All-time High!
People ask me all the time about my personal formula for home remodels, but in my experience every project and every home is unique. I let each home visually tell me how it needs to be changed. For some remodels a complete new kitchen is in order, while other kitchens can be transformed with new countertops, backsplash, and cabinet re-facing. For some homes the outdoor landscaping is as important as the changes that will be made inside the house. It all depends on the home, the location and the market demand at that moment.
(5 comments)

denise lones: QRM Mortgage Rule: What You Need to Know - 10/31/14 11:04 AM

QRM Mortgage Rule: What You Need to Know
In 2010 the federal government enacted the banking reform bill developed to address the financial crisis and the number of homeowners who lost their homes due to too liberal lending practices. While additional regulations were needed, the result was that many of the resulting lending requirements were too strict and due to "risk retention" requirements that were not only expensive, but caused many would-be homeowners to not qualify for loans based on these new requirements.
The Federal Deposit Insurance Corporation (FDIC) is the first in a number of regulators to release … (0 comments)

denise lones: The Secrets to Targeting a Geographical Farm - 10/27/14 09:53 AM

The Secrets to Targeting a Geographical Farm
Many agents who think about targeting a geographical farm choose that farm based on what they think will produce best results, but without verifying that research this may not actually be the case. Other agents like the idea of farming their own neighborhood because it is convenient and people may already know them from that farm area, but you still have to do the research required to verify that the farm you live in is a viable farm in terms of sales.
There are many parameters one should consider before selecting an … (2 comments)

denise lones: Don't Let Vertical Homes Shrink Your Buyer Pool - 10/17/14 10:32 AM

Don't Let Vertical Homes Shrink Your Buyer Pool
During my Club Zebra call this week, I had a wonderful question from my client Laurie Way about how to market and sell unique properties. She mentioned that she often has multi-level properties listed, which are abundant in her Seattle real estate market. Her challenge is that open houses are not effective as the open house format because potential buyers are tiring from the number of stairs instead of focusing on the other great features of the property!
This question took me right back to my days of selling new construction, … (1 comments)

denise lones: The Lead Generation Triangle - 10/14/14 12:42 PM

The Lead Generation Triangle
Whenever agents ask me what the best kind of lead generation method is I have to answer with the same two words every time, "It depends."
Great lead generation depends on so many factors and it has to match your personality, your skill level and your interest level. If you have no interest in sitting at open houses then you should not be doing that for your lead generation method. You won't be able to sustain them and your energy at the open house will be low. Buyers that come through the open house will … (2 comments)

denise lones: Your Niche Marketing Road Map - 10/03/14 11:13 AM

Your Niche Marketing Road Map
If you enjoyed my Zebra Report last week on targeting a niche market, you are going to love this week's article on taking the steps to actually hone in on a niche market and determine a marketing plan to get your phone ringing!
If you are thinking that the idea of a niche market could be a good fit for you, we recommend you follow these four steps.
Look at Your Resources
Your resources are your area in terms of geography and people and your experience. For example, say you live in our area - … (30 comments)

denise lones: Use Your Life Resources to Develop a Strong Niche Market - 09/26/14 02:06 PM

Use Your Life Resources to Develop a Strong Niche Market
Niche marketing is something that few agents choose to do. However, the ones who do it well will tell you that it was one of their smartest business decisions. Agents are leery to name and claim a niche because they worry that it will limit their business. But remember, specialists are in-demand and agents who specialize in and claim a niche market often do much better than generalist agents and the way to tackle this is to slowly build it into their business until the niche is strong enough … (0 comments)

denise lones: Helping Sellers Get Realistic About Price - 09/19/14 11:24 AM

Helping Sellers Get Realistic About Price
Unrealistic sellers have been a big challenge for real estate agents for decades. It is common for sellers to have a different view of their home value than the market does. The difficulty comes when it is time to get the home listed and the seller believes that they are leaving money on the table if they listen to you and list their home at the price you recommend. Even though they did call for your expert opinion, many sellers discount your expertise when they don't like the price recommended.
Real estate is … (3 comments)

denise lones: The Pulse of the Market - 09/12/14 11:49 AM

How to Benefit from the Pulse of the Market
Agents have been contacting me these past few weeks asking me when the market was going to come back.
I didn't realize it had gone anywhere.
I wrote about the strength of our market a few weeks ago, but it seems that any time the market takes a pause or a breather, agents will become concerned. However, a healthy real estate market ebbs and flows with fast and furious moments and times that are slower. Many areas have been experiencing a slightly slower period during the last few weeks of … (0 comments)

denise lones: Celebration Time - Come On! - 09/05/14 12:07 PM

Celebration Time - Come On!
Client appreciation events should be an integral part of every agent's annual business plan. They are a superb opportunity for you to thank your clients for their business - and their friendship! You may be shocked at the number of leads and referrals a client appreciation event can produce.
A successful client appreciation event requires careful planning. If you want to hold an event before the end of the year, don't waste another minute! Planning must begin now.
Regardless of the time of year you wish to hold your event, there are a variety … (0 comments)

denise lones: Flipping Out About Flipping Homes - 08/29/14 01:52 PM

Flipping Out About Flipping Homes
The TV shows make it look so easy. Who wouldn't want to take a home, make it look stunning, and flip it for a profit? As real estate agents, you have probably been asked by a buyer or investor to find them the perfect "flip house."
According to Realty Trac's U.S. Home Flipping Report, fewer single family homes were flipped in 2014, falling to a two year low. Almost 5% of U.S. single-family home sales are comprised of flips, but that number is down from 6.2% in 2013. This decline is expected after the … (2 comments)

denise lones: New Construction: 5 Trends You Need to Know - 08/26/14 09:26 AM

New Construction: Trends You Need to Know
As real estate professionals we are trained to keep a very close eye on changes in the housing marketplace. But we also need to pay particular attention to what is happening in the world of new construction, as construction trends can have a dramatic impact on the housing market. Here are five important trends we've seen recently in new construction that you may find interesting.
House Size Decreases
When the real estate market is booming house sizes seem to increase because builders and home buyers have more confidence. When the market struggles, the size … (1 comments)

denise lones: The Market Now and What Is Coming - 08/15/14 01:53 PM

The Market Now and What Is Coming
The spring and early summer brought a very robust real estate market in many areas and many price points. Multiple offers became the norm in many markets and agents found themselves busier than they had been in years. The market was moving, buyers were out looking and sellers who previously couldn't sell were finally getting the offers they needed to make a move possible. Pending home sales rose consistently and real estate was back in the media in a positive way.
However, agents in many areas may have noticed a slight slowdown … (1 comments)

denise lones: Seven Steps to the Perfect Buyer Client Experience - 08/08/14 11:02 AM

Seven Steps to the Perfect Buyer Client Experience
If you want to create a memorable buying experience that will have your new homeowners singing your praises, here are seven steps to really enhance the services you currently offer and some ideas of how you can improve some of the things that you are already doing.
Mind the Money
Have you ever watched a home buying show and asked yourself why the real estate agent is showing the buyer homes much higher than their price range? If a buyer asks to see $300,000 homes, assume this is the price range they … (1 comments)

denise lones: Making Goals and Striving to Reach Them: The Pros and Cons - 08/01/14 08:53 AM

Making Goals and Striving to Reach Them:
The Pros and Cons
When I encourage my clients to set realistic goals I also help them set up a strategic plan to achieve them. When a plan is followed, success usually follows! The challenge is when they focus too much on the goal and not enough on the plan.
When setting realistic goals you have to first have a clear vision of what you want to achieve. You then need to be realistic about the plan to reach your goal. The goal is the vision of what you want and the plan … (0 comments)

 
Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.) Rainmaker large

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Email Me

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.



Listings

Links

Archives

RSS 2.0 Feed for this blog