denise lones: Renovating Tips for Your Clients - 05/21/15 05:25 PM

Renovating Tips for Your Clients
In today's market, where inventory is a challenge and buyers are having a hard time finding what they want, renovating may be a good alternative to buying something turnkey.  If buyers are willing to take on a renovation, they may be able to get exactly what they want by buying a home that needs some work and then customizing to fit their needs.
There are many reasons why renovation and remodeling is more popular today than it has been in decades including:
Personal Taste: Remodeling and making the home “theirs” is one the most popular … (0 comments)

denise lones: "To Do" Overload - 05/08/15 11:20 AM

"To Do" Overload
If you made a list of "to do" items right now in your business, how would you feel? Confident that you had a handle on most of them? Completely overwhelmed by the deficiencies in your business? Or completely indifferent because you weren't planning on tackling them anyway?
The agents I begin to work with are often in that second category - completely overwhelmed by their "to do" list which consists of not only the things they have to get done for their clients, but also all the systems and tools they want to develop to streamline … (1 comments)

denise lones: Getting Your Brand to Work For You... - 05/01/15 03:52 PM

Getting Your Brand to Work For You...
... Even When You Are Not There.
In my classes, when I am reviewing the importance of having a strong brand, I often have agents ask me what I think about their brand and request a critique. This is one of my favorite things to do because it not only allows me to see a lot of different types of brands, but I also get to help agents by providing an honest and unbiased opinion.
A brand is a visual expression of who you are, what you offer, and what your clients … (0 comments)

denise lones: The Elephant in the Room - 04/24/15 11:53 AM

The Elephant in the Room
Have you ever been sitting with a client and your gut told you to ask something, but you just couldn't quite get the words out?
This often the case when you are afraid a question will make someone uncomfortable. However, those uncomfortable questions are critical to get at the heart of the matter. You can't start to solve a problem if you don't actually know the full scope of the situation. If you know something isn't right and you are afraid to address it, then it is the quintessential elephant in the room.
For … (14 comments)

denise lones: Credit is Tight! - 04/17/15 12:51 PM

Credit is Tight!
Credit is tight, even for Former Federal Reserve Chairman Ben Bernanke!
Low interest rates should mean that opportunity is in abundance for the real estate industry. However, if you can't qualify for a mortgage, even the lowest rates don't help you if you want to finance or refinance your home.
This point became significant when the news was announced that even the former Federal Reserve Chairman, Ben Bernanke, was turned down when he went to refinance his home. Mr. Bernanke was at a conference and shared with moderator Mark Zandi of Moody's Analytics that he, "recently … (0 comments)

denise lones: Bucket List Day: The Best & Worst Day of My Life - 04/14/15 02:42 PM

Bucket List Day: The Best & Worst Day of My Life
I have always loved zebras! Ever since I was a little girl I can remember my fascination with and love of zebras. Their unusual stripes and aloof demeanor always intrigued me. I loved that they looked like horses, but were a little stockier and incredibly more exotic. Over the years I have had the pleasure of being able to get my equine fix because my daughter is a competitive horseback rider, but I have never had enough of my zebra fix.
Years ago my husband took me to … (1 comments)

denise lones: Task Management: The Key to Getting It All Done - 04/03/15 10:06 AM

Task Management: The Key to Getting It All Done
A real estate agent that I coach recently presented me with a beautiful weekly calendar with lead generation, client follow-up, and potential client follow-up neatly organized according to time blocks and color-coded. I complimented him on his diligence and use of color in a calendar format and then informed him that with his personality type and business, this type of planning was not in his best interest. Why?
It's not in the agent's best interest because this type of planning is time management. However, the best way … (2 comments)

denise lones: Community Service Client Appreciation Events - 03/27/15 09:29 AM

Community Service Client Appreciation Events
I am often asked what kind of client appreciation events are the most successful. I am a big fan of client appreciation events because they give you an opportunity to reconnect with your past clients. It is a time to celebrate your clients and to thank them for their business and loyalty.
I have helped agents plan and hold dozens of different types of events and I enjoy helping an agent find the right type of event for their personality and clientele. While most events include a nice venue, good food … (0 comments)

denise lones: Low Inventory & What You Can Do About It - 03/20/15 01:18 PM

Low Inventory & What You Can Do About It
It is no surprise to anyone that has been following the real estate industry over the past five years that we have arrived at a time of historically low inventory levels. When you take out all the short sales and foreclosures that used to make up a big part of the inventory and you sprinkle in a whole lot of eager buyers and you factor in the lack of new construction, you have the perfect storm for a low inventory market.
Real estate agents are experiencing multiple … (4 comments)

denise lones: What Have You Mastered Lately? - 03/13/15 10:15 AM

What Have You Mastered Lately?
Have you ever wondered why some agents seem to do so well in real estate while others seem to struggle continuously? What I have learned over the years of coaching and training agents is that real estate is a profession that allows for individuality and uniqueness. It also is a profession that attracts independent souls who want freedom and flexibility in their work life. The real estate agents that seem to do the best are the ones that have mastered an area in their business.
The key to success in anything … (0 comments)

denise lones: 10 Ways to Boost Your Business Any Time of the Year - 03/06/15 09:50 AM

10 Ways to Boost Your Business Any Time of the Year
If you find yourself feeling that you aren't where you need to be in your business, I have some great ideas to help you take action and get you moving forward. The key to mastering any business or even sport is to keep taking the action you need to improve. Many real estate agents get stuck and stop making progress because when they don't see immediate results. However, if you focus on the action rather than the results, the results will come.
Here are 10 … (2 comments)

denise lones: Imperfect Homes in Otherwise Perfect Areas - 02/27/15 11:14 AM

Imperfect Homes in Otherwise Perfect Areas
I cannot tell you the number of times I have worked with a buyer who had a, "discerning eye," or to put it more bluntly - who were "picky!"
Well, they should be picky! They are about to make what is likely their biggest investment to date. However, when "picky" gives way to "unrealistic" then it is time to have a difficult conversation and possibly introduce alternative options.
Throughout the country, we are experiencing inventory shortages which translate to lack of options for many buyers in competitive price points or … (2 comments)

denise lones: Custom Homes on the Rise Could Spell Opportunity - 02/20/15 01:06 PM

Custom Homes on the Rise Could Spell Opportunity
Custom homes have always been a part of any real estate market and will continue to be. The number of homes being built on an owner's land with either the home owner or builder acting as the general contractor jumped significantly in 2014. Is it that we are all watching too many home improvement shows and the mystery of building is being simplified or is it because the demand has risen so dramatically? I would say it could be a little bit of both.
The National Association of … (0 comments)

denise lones: Generational Housing Needs and Their Effect on the Market - 02/17/15 01:15 PM

Generational Housing Needs and Their Effect on the Market
There are four distinct generations that are changing the types of homes in demand today. They include these generations:
The Silent Generation: born 1925-1945
Baby Boomers: born 1946-1964
Generation X: born 1965-1980
Generation Y: born 1981-2000
Each of the generations have very specific housing needs which require updated floor plans. This is creating both challenges and opportunities in the real estate industry. These new demands for specific space include more storage and work space, outdoor living spaces, and guest or extended family guest quarters (next generation living space). The … (2 comments)

denise lones: An Organized Mind Is A Powerful Weapon - 02/06/15 10:08 AM

An Organized Mind Is A Powerful Weapon
I have worked with many agents over the years and I can assure you that many of those agents were in a state of complete disorder when I met them. Disorganization at work, at home, in their personal space and especially in their mind creates a level of stress that is not good for a self-employed business owner.
When an agent can stop long enough to address their state of disorganization and work towards a plan for it then amazing things can happen in their business. Here are some … (0 comments)

denise lones: The Link Between Personal Space & Business Success - 01/23/15 01:10 PM

The Link Between Personal Space & Business Success
Organization of any kind comes easy to some and not so easy to others. Most real estate agents are juggling many different clients at one time and find it hard to think about organizing anything other than their time to manage their clients.
But when you calculate the amount of time that is wasted or lost due to not only a disorganized office or inefficient filing system, but also possibly your closet or bathroom drawers, you might want to rethink how disorganization in both your personal space and office … (5 comments)

denise lones: Starting Over in Real Estate - 01/16/15 01:19 PM

Starting Over in Real Estate
Many agents have told me that if they had only known how to do things a little differently when they first started in real estate, that it would have saved them a lot of time and money in their business. When the opportunity comes, some will seize that chance to implement those tools and systems they have always wanted. I have personally witnessed many these "start overs" by individual agents over the years. The impact of this type of business reboot can be huge.
A "start over" is when you decide … (4 comments)

denise lones: Generational Differences in Housing - 01/09/15 09:40 AM

Generational Differences in Housing
As a real estate professional your job is to know your market and to know your clients. Understanding the needs and preferences of buyers today is critical in providing exceptional service to your clients and making their home-buying experience an effective and pleasant one.
The two buyer groups that are dominating the buyer market pool are Baby Boomers and Generation X, with Millennials coming on strong to the home buyer scene.
Baby Boomers born 1946 – 1964 Generation X born 1965 - 1980 Millennials born after 1980 Knowing who you are working … (5 comments)

denise lones: The Best Way to Boost Your Credibility - 12/19/14 02:44 PM

The Best Way to Boost Your Credibility
It was almost fourteen years ago to the day that I first discovered one of the most powerful marketing tools I've ever used in my marketing career. No matter what new company or real estate agent or business I find myself involved with, I try to convince them to use it - because it works.
What is it? Articles!
Writing articles - whether in the form of a mailed-out article to your database or for local newspapers, trade journals, websites, or magazines - adds to your credibility because of … (3 comments)

denise lones: 2015: The Year for Rules in Your Real Estate Business - 12/12/14 10:47 AM

2015: The Year for Rules in Your Real Estate Business
While it is always a good idea to make goals for your business, usually there are - or should be - a set of rules to go along with that. For example, if your goal is to increase the number of referrals you had last year by 10%, you need to establish some rules around what you do for following up with your database in order to stay top of mind to those potential referrers.
But what about rules for your clients? Your rules should also … (0 comments)

 
Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.) Rainmaker large

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Email Me

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.


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