denise lones: Why not Be Unique, Authentic and MEMORABLE! - 04/18/14 09:37 AM

Why not Be Unique, Authentic and MEMORABLE!
Ask any real estate agent that has truly embraced their authentic self in their brand and they will tell you that while it was scary at first, it was probably one of the best business decisions they ever made.
I am not talking about buying a $29 logo online from someone in a foreign country reselling that same logo hundreds of times over. I am talking about having a branding design expert create a cohesive brand identity that visually tells the story of who you are and highlights your area of specialty … (25 comments)

denise lones: My Company's Brand or My Brand, Which Should I Use? - 04/04/14 01:30 PM

My Company's Brand or My Brand, Which Should I Use?
A client who had hired us to create her brand was approached by her managing broker. He didn't understand why the agent hired me to do "branding." His comment? "Why do you need to spend money on that? We have company marketing materials that you can use."
Sound familiar? I bet it does. Many agents and managing brokers believe that all you ever need is generic company-supplied marketing materials. So, why is it so important for you to have your own "brand identity"? Well, first of all, let's define … (2 comments)

denise lones: Systems to Organize Your Business Paperwork - 03/21/14 11:59 AM

Systems to Organize Your Business Paperwork
Last week we discussed ways to handle the personal paperwork ("Tax Time & Paper Management") in your world. When it comes to your paperwork and your business papers it is easy to get overwhelmed with expenses, paperwork, and files. Many agents struggle with a simple system to keep their files and paperwork in order but it will greatly benefit you to find a good way to handle all the paperwork and files that comes your way during the course of business. During my years as an agent, I have developed a few systems … (0 comments)

denise lones: Tax Time and Paper Management - 03/14/14 09:22 AM

Tax Time and Paper Management
I don't profess to be a tax expert or an organization genius, but I do know a thing or two about managing large volumes of paper. Most real estate agents have to manage a lot of paper and when it comes to the management of their personal financial affairs, it often gets put off until April 14th.
By paper I mean all of the things that we have to manage to keep our finances and files in order. I have a very simple system that works brilliantly for helping me to minimize the amount … (0 comments)

denise lones: The Changing Face of Real Estate: Lifestyle Housing - 02/28/14 10:25 AM

The Changing Face of Real Estate: Lifestyle Housing
Today brings us to part three in our series on the changing face of real estate: lifestyle living. To access the other two weeks please click here: Part 1: Micro-Housing and Part 2: Generational Housing.
This final, and probably the most important, topic in this series on how real estate needs are changing shows how housing needs are changing dramatically due to lifestyle choices. In particular, Baby Boomers are really taking initiative when it comes to housing and they are not afraid to name and claim what they really want - … (0 comments)

denise lones: The Teeter-Totter Approach to Selling - 11/08/13 02:28 PM

The Teeter-Totter Approach to Selling
There are agents who are all about the relationship and agents who are all about the task at hand. Is one area of focus better than the other? This is a discussion that has provided debate over the years.
You've likely heard the expression, "he/she can sell ice to Eskimos," implying that the individual is a natural born salesperson that could talk anyone into buying anything even if they didn't necessarily need it. They are natural born closers and they have the ability to communicate with almost anyone anywhere. When not careful they may … (0 comments)

denise lones: Government Shutdown: Another Stall for the Real Estate Industry - 10/11/13 12:39 PM

Government Shutdown: Another Stall for the Real Estate Industry
Just when we thought the real estate market was back and moving along nicely, the government decided to shut down. Real estate is driven by consumers who are ready to buy and sell, and when consumer confidence gets low, sellers and buyers stall too. Buyers who are ready to sign on the dotted line are no longer queuing up in multiple offer situations; they are deciding to sit on the sidelines.
Buyers and sellers who are eager to sell and take advantage of the low interest are now questioning this … (1 comments)

denise lones: WHAT IF? Essential Words to Use With a Seller After an Inspection - 09/27/13 02:48 PM

WHAT IF? Essential Words to Use With a Seller After an Inspection
This is our final article in my "What If" series. If you would like to read the entire series, click the links below:
WHAT IF? Essential Words When Working With Buyers to Write an Offer WHAT IF? Essential Words to Use When Working With Sellers WHAT IF? Essential Words to Use When Pre-Qualifying a Buyer WHAT IF? Essential Words to Use When Asking for a Price Reduction The theme throughout these articles is encouraging dialog with your buyer or seller by engaging them in conversation and getting … (2 comments)

denise lones: Conflict Q & A - 06/21/13 11:35 AM

Conflict Q & A
I have shared my Conflict Resolution formula over the last few weeks and I've been asked a few questions that several of you might be wondering about as well. Enjoy!
I have a situation that I should have addressed a long time ago, but because I avoided conflict, the situation has gotten worse and I don't know how to broach the subject. What do I do?
It is never too late to resolve conflict! However, to avoid blind-siding someone with a problem that you might have lived with for weeks, months, or even years, it … (2 comments)

denise lones: What Is Your One Thing? - 04/26/13 01:04 PM

What Is Your One Thing?
Over the last several weeks, my teaching schedule has been pretty full. I had EVOLVE students graduate, met with my ENCORE group, taught classes on Open Houses, Pricing, Lead Generation, and new tricks to follow up with leads in your pipeline.
As you can imagine, I have A LOT of information and ideas to share. And inevitably at the end of the day, many of my students look a bit overwhelmed. Why? Because they want to implement every single idea I presented in class into their business and they want it done last week. … (6 comments)

denise lones: Imagine... Allan and Bonnie Did! - 04/19/13 03:14 PM

Imagine... Allan and Bonnie Did!
Imagine you went to the doctor and were told you had a life-threatening lung disease.
Imagine your doctor said you didn't have long to live if you didn't get a lung transplant.
Imagine your insurance company refused to pay for this lung transplant and you would be looking at hundreds of thousands of dollars in medical expenses even if you could get one.
Imagine that everywhere you turned you faced more mountains to climb.
Imagine that every day it got harder for you to breathe and harder to function.
Imagine that you were afraid … (3 comments)

denise lones: Editing Your Life... Essential for All Agents - 03/15/13 02:41 PM

Editing Your Life... Essential for All Agents
There are only so many hours in a day, days in a week and weeks in a month. Time is the one thing that we can't buy more of. We are the only ones who are in complete control of our time. It can't be stored up for a rainy day and you can't go to the store to get more. Everybody has to live within the budget of time that they are given. Unlike being able to go out there and earn more money, you just can't go out and earn … (4 comments)

denise lones: Blogging: How to Get Results from Your Real Estate Website - 01/11/13 02:13 PM

Blogging: How to Get Results from Your Real Estate Website
When I talk about blogging with my coaching clients, one frequent question always comes up - why do it? Many agents have heard that it's a good idea, but they don't really get why it's such a great idea. Over the past year search engines like Google have made a number of very significant changes to how they rank websites and they have become very good at discerning the intent of people who are searching.  When a search engine senses that a visitor is looking for a business, service … (3 comments)

denise lones: The Warmest of Holiday Wishes - 12/21/12 11:24 AM

The Warmest of Holiday Wishes
The holiday season is upon us - and for some cultures, it may already have occurred. But because my family celebrates Christmas I'm posting this Zebra Report right before the holiday that I personally celebrate.
All autumn I've been looking forward to this coming week. As the daylight hours have decreased along with the temperature in the air, it has lead me to this special season that I cherish so much. This fall, I've spent time planning and retooling my business for 2013 (and I'll be sharing some exciting new things with you next … (1 comments)

denise lones: Is Your Business Plan Doomed to Failure? - 11/27/12 10:40 AM

Is Your Business Plan Doomed to Failure?
As a real estate trainer and coach I see agents with many different attitudes toward business planning. There's the agent who has a plan that's so detailed it lacks flexibility (not to mention the fact that it takes three months to put it together!), the agent who has a plan that's so lacking in structure and accountability that there may as well not be a plan, and the agent who has planned for failure because they have - you guessed it - no plan at all.
I actually don't even like the … (0 comments)

denise lones: Is It Time to Try the Distraction Diet? - 06/01/12 08:49 AM
Is It Time to Try the "Distraction Diet"?
Are you feeling lethargic? Pulled in too many directions? Are you unable to complete the tasks you used to handle easily? Feeling weighed down and uninspired? Lacking energy and focus?
If so, it may be time for what I call the "distraction diet"!
I work with real estate agents with varied backgrounds, and varied businesses, in various parts of the country.  But here's what I can tell you most of them have in common: a problem managing distractions. Feed the engine Think of your business as an engine that must be fed.  … (0 comments)

denise lones: Finding Your Brokerage "Fit" (part 1 of 2) - 05/11/12 08:38 AM
Finding Your Brokerage "Fit" (part 1 of 2)
Not a week goes by that I don't get a question, comment, or complaint from an agent who's thinking of switching offices.
I'm always eager to hear why an agent feels the grass is greener somewhere else.  It's human nature to feel that there is something better out there!
And sometimes there is.  We've seen a lot of agent movement in the real estate industry in recent years.  Sometimes the move is beneficial; often it is not. That's because agents often don't ask the right questions before making a move.
But I'm … (3 comments)

denise lones: What You Can (And Should!) Learn from QVC - 04/27/12 12:00 PM
What You Can (And Should!) Learn from QVC
It's been around for over 25 years, it's the butt of many a spoof or joke ... and it's one of the most finely honed selling machines in existence.
What am I talking about? QVC, or course!
I know you're probably wondering why in the world this Zebra Report would focus on QVC. Well, stay tuned - because I think QVC has a lot to teach us.
First, a little background about QVC, which stands for "Quality | Value | Convenience". At its most basic level, everything about QVC's message can be … (6 comments)

denise lones: Step Out … of Your Comfort Zone! - 10/21/11 05:08 PM
Step Out ... of Your Comfort Zone!
For a long time now, I’ve talked about the value of blogging for real estate agents (and other entrepreneurs!).  When blogging first appeared on the scene, it appeared to be a mystical, magical kind of thing … something that only a select few individuals would have the time or energy to master.
There were a lot of questions early on – questions about which blogging “platform” to use, questions about how to blog, when to blog, and why to blog.  Questions about whether blogging could really contribute to the bottom line of your … (6 comments)

denise lones: Why Savvy Agents Brand - 10/07/11 12:25 PM
Why Savvy Agents Brand
I’ve been flooded with questions and comments about real estate logos and branding in the last 30 days.  We had such positive response to our recent “before and after” contest … and it made me realize that I need to talk about the power of branding more regularly.
I’m a proponent of branding because it works.  Branding your business will increase the success of your business.  That’s why my company offers branding and design services to our clients.
I want to be very clear on my next statement.  I don’t talk about branding because my company … (13 comments)

Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.) Rainmaker large

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Email Me

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.




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