business dilemnas: Your Business? ...Or Your Life? - 07/03/08 01:41 AM
Sometimes, you have to chose between your business and your life.  I'm not talking about whether you chose to breathe or stage, I'm talking about making a choice to continue your business as is or change to better suit the needs of your personal life.
Over the past few months, I have known this choice was coming.  Let me backtrack a little....
When I started my staging business 3 years ago, I had been a focused and dedicated stay at home mom for 10 years.  Faced with empty and unfocused days as my youngest was starting full day kindergarten, I decided … (85 comments)

business dilemnas: An Agent's Unreasonable Demand - And What I Learned From It - 06/04/08 08:12 PM
It has been quite some time since I have been able to write a blog about my adventures in staging.  Not because I have not had anything to write about, but because I have not had time to write at all.  But summer is here, school is out and I finally have a day off, so I wanted to share this story with all of you because I learned so many valuable lessons from the situation.
A few months ago I was summoned to an investment property by a real estate agent whom I had never worked with before.  She had … (56 comments)

business dilemnas: Staging May be a New Industry, but None of Us Were Born Yesterday (rant warning) - 02/26/08 03:37 PM
I got that phone call AGAIN today.  This time it was a builder rather an agent, but the context of the phone call was the same.
You know that phone call- the one where the person on the other end who has never met you, seen your portfolio, visited your website, or read your blog, but wants to help you grow your business through the incredible amount of exposure they can offer you - if you will stage their property for FREE.  Really, it would be funny if they were kidding, but they never are.  Sometimes they will not even come out and say it, which … (56 comments)

business dilemnas: Cold, Snow, Broken Bones and the Spec House That is Taking FOREVER - 02/01/08 11:27 AM
I am a rather ordered person when it comes to staging spec homes.  I have a system and it has never failed me.  Furniture and accessories are delivered in the evening.  I take advantage of the strong backs present at delivery to have the furniture placed in the general area where I want them and I return the next day to place all of the accessories, hang artwork and take photos.  It is a two day process at most.
I was recently contracted to complete one of those spec houses and am very excited about it. The builder - thank goodness - … (13 comments)

business dilemnas: Do the Math - How Many Associations Can You Handle? - 12/06/07 10:48 AM
This is a subject that has been rolling around in my head for quite some time, but I was never able to solidify a blog until I read Kathy Passarette's recent post Hmmmm....Which Organization should I join?  While her approach was on a more general industry level, I have chosen to lay it all out there (what a surprise) from my own perspective.
Since opening Details Staging and Redesign in 2005, I have been given several opportunities to join organizations, all offering endless benefits to my business.  I'm sure they expect that I will be bringing some benefits to the table as well.  Quite frankly, I … (29 comments)

business dilemnas: No Marketing = No Business - 09/24/07 06:28 PM
Three months ago I couldn't see straight for all of the work I had to do and keep track of.  Seriously, I spent more time in my car and on the phone than I did with my kids.  I started taking them with me on staging days so that I could be in the same room with them for more than a meal.  I kissed my husband goodbye as he was walking in the door at night more than I did when he left for work in the morning. I decided to cut out a few things to keep my sanity and … (39 comments)

business dilemnas: I'm not a Home Stager Anymore - 08/02/07 10:34 AM
For several months now, I have been cringing every time I have to explain to people what a home stager is and exactly what it is that I do.  I came to realize that the term 'stager' is confusing to most people and unless they have heard the term used in the proper context, they can't imaging what it might mean.
I have also been finding it difficult to market myself in the vacant and builders model arena using that moniker as most people associate staging with occupied homes.  In light of these things, I decided to start calling myself anything but … (53 comments)

business dilemnas: Yes, Tina, There is Karma in Business! - 07/06/07 10:35 PM
Not too long ago, Tina Parker posted a blog that posed the question is there Karma in business? 
Well, I can answer that undoubtedly YES!!
Last week I received a sad phone call from an investor client of mine who explained to me that some of his investments had gone bad and he needed to cut corners in order to get his business back on track.  So what gets cut first?  The staging of course. 
The two week point of the second month of our rental agreement was coming that weekend - Saturday.  He said he would do his best to pay me … (19 comments)

 
Kimberly Wester's experiences, views and tutorials on staging in the real estate industry, with a focus on educating the RE industry on the benefits of home staging and bringing the staging community together under a united message. <!-- Begin Sign-Up Form -->
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