RECENT BLOG POSTS
After attending a webinar yesterday for real estate photography I realized I am not alone in disliking really poor photographs on the MLS. There were some things I agreed with and a few pointers I learned. There also a few things I do a little different. There are a variety of cameras Agents can ...
Attractive packaging can create interest in a product. Visual presentation is what sells in retail, on the Internet, and especially in real estate. Paying attention to detail creates a form of packaging gets attention and moves product whether cosmetics, sports apparel, automobiles or homes. Und...
The long awaited FAA proposal for sUAS (small Unmanned Aerial Systems) was released today. What many will misinterpret is that they can now go out, buy one, and take to the air commercially. That is far from the truth. There is still a 60 day public comment period to go through. If like the a...
You may have heard a Tucson Realtor was approved by the FAA to legally conduct sUAS (small Unmanned Aerial System) photography or videography (aka drone). I would like to provide some information on that topic as well as dispel any misconception. Not as someone analyzing or guessing, but as ...
After months of work, I finally made it. First Realtor approved by the FAA. So happy. Made National News as well. ABC Report - Why this guy in Arizona can fly a drone and you can't Scroll to the bottom of this link to see FAA approval. https://www.faa.gov/uas/legislative_programs/section_333/
In the media and from some of our peers we hear about drones, drones, drones. Reality is they are sUAS, UAS and UAV. Small Unmanned Aerial Systems, Unmanned Aerial Systems, and Unmanned Aerial Vehicles are what those in the aeronautics world refer to them as. I see a lot of articles concerning...
A lot has happened since I first wrote about "To Drone or Not To Drone" back in March. In a couple of weeks NAR will be providing an update on their efforts with the FAA toward UAV/UAS (Unmanned Aerial Vehicles/Unmanned Aerial Systems) as it pertains to Realtors. The FAA at the time was vague on ...
If you are a Realtor who takes your own photos or one who hires a professional, pay attention. I will discuss in other blogs lens selection, camera selection, and more about lighting. But, before we go there I'd like to talk about basic lighting. This picture was taken with prime lens with no lig...
Marketing through photography and video has always intrigued me. I remember discinctly while studying for my MBA reading about a marketing business decision that at the time made little sense. The CEO of an exclusive tableware manufacturer stopped by a photo shoot to see how it was progressing. T...
We Realtors are constantly writing about our communities, listings, good and bad experiences. We say that listening to Buyers and Sellers is important. I agree, so I am asking Buyers and Sellers to talk to us, to talk to me. I want to hear directly from you. So here are the questions. You can ans...