real estate: How are you staying motivated in Real Estate? - 10/16/12 10:38 AM
Let’s consider a new real estate professional.  If you’ve worked only a few weeks or a few months at your business, you may occasionally question if the business is right for you. As a newcomer, you’ll have ongoing doubts and uncertainties about yourself, your company, your manager/broker, and your future in general. Even if you’ve closed a couple of deals, you still may lack basic motivation to make it all happen for the long run. You may even be looking at working for other brokerages or considering leaving the business altogether.  Only 30% of real estate professionals make it through their … (0 comments)

real estate: Real Estate Competitor Analysis - 08/13/12 11:56 AM
When Google ranks a real estate website highly (especially in the top 3-5 results) it’s no accident.  Google takes very seriously who they give top ranking to in any category.  So don’t make the common egoistic mistake of dismissing all your competitors or giving their efforts short shrift.  Learn from the most successful ones as much you can and then better them!
Doing this analysis can be a great way of getting motivated and inspired.  When you see what you’re competitors are doing you’ll probably start feeling really competitive.  You’ll get a burning desire to do everything better than them and … (1 comments)

real estate: Do you have a plan for your real estate business? - 07/18/12 07:58 AM
Planning: probably the biggest reason people don’t get results from using the law of attraction is through lack of planning and follow through.  The same applies to real estate professionals: most don’t have a plan and a system they can repeatedly follow. 
This starts with setting very specific goals and then taking each goal and breaking the process of reaching that goal down into manageable steps.  Most people don’t break this process down into small enough steps and so their goal seems too remote and too difficult to achieve, and little happens toward achieving it. 
Many of the teachers who understand … (2 comments)

real estate: Specialization Breeds Excellence in Real Estate - 06/26/12 11:42 AM
Your website should have lots of information both on the local real estate market and on local listings.  That way, your website will appeal to both people actively seeking a home now and those who are still researching.
The ones who are not yet ready to buy or sell typically want lots of information on the local real estate market and some updates on new listings and recently sold listings.  The people who are ready to buy or sell will mostly want new listing updates.  So make sure your website’s content caters to both types.  When they sign up for your … (2 comments)

real estate: Planning for Real Estate Success : Real Estate Agent Training - 04/26/12 06:37 AM
Planning: probably the biggest reason people don’t get results from using the law of attraction is through lack of planning and follow through. 
The same applies to real estate professionals: most don’t have a plan and a system they can repeatedly follow. 
This starts with setting very specific goals and then taking each goal and breaking the process of reaching that goal down into manageable steps.  Most people don’t break this process down into small enough steps and so their goal seems too remote and too difficult to achieve, and little happens toward achieving it. 
Many of the teachers who understand … (2 comments)

real estate: Real Estate Domain Names - 03/14/12 08:26 AM
The key is making your domain name memorable.  When it’s memorable people are less likely to forget it or mistype it.  The more specific your branding is, the more memorable it will be.  It’s easier to remember something like libertyvillagecondos.com than youronlinetorontohomesource.com.
Having words describing your business focus spelled out in your domain name also helps yourwebsite’s ranking in search engines.   Search engines give bonus ranking points to domains when the words a person searches for are found within the domain.  For instance, if someone uses the search “<yourcityname> condos” in Google then the search engine will give higher ranking to … (2 comments)

real estate: How to create a Search Engine Ready Blog? - 03/12/12 01:35 PM
Having a real estate blog is one of the best ways you can build your email database and build your business. With your blog you can inform prospects on local real estate and demonstrate your expertise while allowing them to get to know the real you. Today, you need not even write your own content, and your site can get automatic article updates! But there are a few definite do's and don'ts you need to keep in mind with blogging.First, let's define blog. Blog is short for weblog. Basically it's a kind of online diary. Blogs have been around since the … (4 comments)

real estate: How Real Estate Businesses use Twitter - 09/28/11 04:42 PM
Twitter is a great social networking tool that a lot of real estate agents that have invested the time and energy to find out how to work it are gaining from it. There are also several tools to use to leverage your twitter presence. Our director of social media Atim Ukoh explains what to do on twitter, what not to do on twitter, some tools you can use and she explains what she calls the twitter cycle. This presentation below contains information about the twitter cycle.
How Real Estate Businesses use Twitter View more presentations from WebTech Dezine … (3 comments)

real estate: Realtors do not try hard enough! - 09/26/11 09:26 AM
The biggest reason real estate professionals fail is their lack of trying.  Lack of trying to educate themselves, both professionally and personally.  Lacking of trying ways of investing money in their business.  Lack of trying to create or find a good prospecting system.  Lack of trying to follow up with past or potential clients.  Lack of trying in virtually every facet of their business.
So there’s a very simple formula to success in real estate, and in any walk of life:keep trying.
I’ve always liked the following ancient story as a lesson in trying. The story tells of a master who was … (5 comments)

real estate: There is a reason for being in Real Estate Part Time - 09/07/11 09:52 AM
It’s relatively easy to wake up in the morning, go to a job where your day is mostly planned out for you, then go home, and collect a pay check every two weeks.  It’s not so easy when you have to create your own plan for every day, face rejection on a regular basis from prospects, friends and family, not necessarily get paid anything for all of it at the end of the week, and still have the gumption to press on the next week.
Therefore, I think the ideal way for people to start in real estate who lack a … (12 comments)

real estate: I have been Rejected...How do I move on? Part 2 - 08/15/11 03:42 PM
One of the biggest obstacles any sales professional faces is the sting of rejection from prospects. Isn’t rejection one of our biggest fears? We hate being rejected in any walk of life. It’s hard not to take rejection personally. It tends to make us feel inferior in some way, and no one wants to feel inferior in any way. Fortunately, when we’re rejected in sales, it’s usually not about something personal, and so we’re able to amend our ways more readily and avoid facing such rejection again. Here are ways of dealing with rejection and conquering any fears you have with … (3 comments)

real estate: Do FSBO's need a Realtor? - 08/15/11 09:33 AM
The Internet’s amazing power has persuaded many home owners they can sell their home as well as any real estate professional.  Therefore, you aren’t worth your commission.  So for FSBOs you must prove your value to them, thereby justifying your commission in their eyes.  Here are a few ways of doing that:
FSBOs Limit Their Home’s Exposure
People selling their own home get far less exposure than if they listed with a real estate professional.   A FSBO typically generates one tenth the prospects a strong real estate professional can generate.  This means their home will take much longer to sell than … (2 comments)

real estate: Fill in the Blank - 08/05/11 02:55 PM
Happy Friday to my active rain family. Hope everyone has great plans for the
weekend. Because it's friday, i decided to do a fun post about filling in the blanks
today. So Leave your answer in the comment box below. Have a great weekend.
 
Fill in the Blank: REAL ESTATE IS ________________________________________
(4 comments)

real estate: Negotiation Mistakes Real estate sales people make part 2 - 07/05/11 03:48 PM

Poor Presentation Skills
Sales are usually lost due to untrained real estate professionals.  Their biggest shortcoming is poor presentation skills.  When negotiating, the better your presentation skills, the more you’ll close sales.
Good presentations have three components: a visual component, a factual component, and an emotional component.  Integrating all three components is essential for developing your negotiating skills.
Visual Components: skilled negotiators use visual aids (pictures, diagrams, videos, sounds) for making their points more memorable.  An internet-ready laptop is a great platform for your CMA and any online resources you want to show.  For example, you could login to MLS and … (0 comments)

real estate: Real Estate Blogging to improve SEO - 07/04/11 09:49 AM

Real Estate Blogging & Site Content – Best Practices
Most real estate professionals who try their hand at blogging for their business write sporadic, very general articles on real estate.  This actually does little to help your real estate business.  There are two basic reasons to have a real estate blog: demonstrate your real estate expertise and help your website’s search engine optimization (SEO).  When you write very general real estate articles, you’re really not giving your prospects any information they can’t find on the next real estate website they visit.  So why would they sign up for your mailing … (13 comments)

real estate: Is Your Real Estate Website Referrable To Social Media Sites? - 06/16/11 03:33 PM
Is Your Real Estate Website Referrable To Social Media Sites?
One of the biggest things that boosts your real estate website’s ranking in search engines like Google is having your website’s links on other people’s websites. These are called backlinks. If your website has 50 back links on other people’s websites for your farm area, it will be ranked higher than your area’s competitor who only has 20 back links on other people’s websites.
One of the best ways of getting back links is having a Real Estate blog where your readers can create back links to social media sites with … (4 comments)

real estate: Toronto Real Estate SEO Series 1.1 - 06/13/11 03:30 PM
Here are the number people who searched for the following keyword phrases in June 2009 for Google, the world’s
most popular search engine:
“Toronto real estate” – 60,500 searches
“Toronto condos” – 40,500 searches
“Toronto homes” – 22,200 searches
“Toronto property” – 14,800 searches
The following are how many people did those exact Google searches in March 2011:
“Toronto real estate” – 90,500 searches
“Toronto condos” – 60,500 searches
“Toronto homes” – 40,500 searches
“Toronto property” – 27,100 searches

 
That’s a 50%-100% increase in people doing these searches less than 2
 years later! If your website was on
page one of … (0 comments)

 

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