blog: PANDA, PENGUIN, HUMMINGBIRD... Animals in the Google SEO Zoo? - 01/22/14 11:23 PM
Are you aware of PANDA, PENGUIN, HUMMINGBIRD... Animals in the Google SEO Zoo?
 
There are three big Google algorithm updates that you need to understand 
for effective SEO (Search Engine Optimization) in 2014.

 
Panda (aka Farmer) originated in February, 2011. Updated periodically through 2013.
Penguin (aka Web-Spam penalty) began in 2012, updated 2013. 
Hummingbird (aka Semantic Search) originated in August 2013. 
Panda and Penguin were Google's attempt to penalize low-quality and spammy websites.
Hummingbird is a major development to include more semantics in understanding the user's intent behind searches. 
What can you do to make your web content more … (4 comments)

blog: Halloween Effects: Looking for fun, scary, entertaining ideas? - 10/22/13 02:04 AM

Halloween Effects: Looking for fun, scary, entertaining ideas for home, school, or office?
Halloween is a seasonal tradition that is all about having fun. It seems that Halloween is getting bigger and bigger every year. There are haunted attractions, home haunts, yard haunts, scary hayrides, fight walks, corn mazes, and pumpkin patches nearly everywhere at this time of year. 
Many companies celebrate Halloween just because it is enjoyable and provides a novel way to socialize. Some host a Halloween potluck luncheon. When organized and done properly, it can become an office tradition that builds teamwork and helps morale. Great Halloween effects … (6 comments)

blog: Looking for Scary Halloween Effects for Home or Office? - 07/22/13 08:11 AM

Looking for Scary Halloween Effects for Home or Office? Entertaining for both adults and children, more and more people are putting on special displays for Halloween. Home haunts, yard haunts, and haunted hayrides are getting more popular and more elaborate.   
There are professional haunts, dark rides, haunted attractions, corn mazes, [I can't resist this: amazing maize maze] and Halloween events all around the country. A few of the most famous being:
Knott's Berry Farm's Halloween Haunt in Buena Park, California, Winchester Mystery House in San Jose, California, Universal Orlando Resort in Orlando, Florida,  and many others.  These professionally developed haunts have … (2 comments)

blog: Intermittent Fasting. Week 8 Results. - 04/22/13 12:59 AM
Intermittent Fasting, Week 8. Personal Experiences, Results, and a Few References.   Feeling great, burning fat, preserving lean mass.    Forget about eating five smaller meals. Grazing or snacking is definitely OUT. Fasting is IN. Low-carb is in.     ☞ When you eat can be as important to healthy weight loss as what you eat. ☜    Yes, this is based on real science, not junk science. For myself, I have both experienced and measured some unexpectedly good results. Do some investigation, be willing to forget what you thought you knew, keep an open mind, don't knock it till you've tried it, fasting … (11 comments)

blog: Is Yelp Evil? - 01/22/13 09:58 AM
Please support this petition on the White House website if you agree that Yelp needs investigation. Ask your business associates about their Yelp advertising experiences. Please spread the word to help this petition go viral. 
I decided that I could not trust Yelp anymore when one of my local small business clients experienced this:  
Many good reviews, a few bad ones on Yelp. The day after canceling $300 per month Yelp advetising, most of the good reviews disappeared and all the bad ones remained. Coincidence? Seems very unlikely. Does Yelp use different "filters" on reviews depending on your advertising spend?
(10 comments)

blog: Wine Club Blog Challenge! Gift wines... Wine-of-the-month... - 10/27/12 03:03 PM
Looking for some different and great gift ideas?
Would you consider giving wine as gifts to your friends and clients? How about a monthly selection from Celebrations Wine Club?  Makes a great thank you gift! You can choose from their entire list; for one-month, two-months, or more. Wine from California or Italy; Red, White, or in combinations. Wines are carefully and expertly selected. 
  

    
The BLOG Challenge!
Active Rain Bloggers • You are cordially invired to take up the challenge!
 
Please write and post your entry about this blog-worthy wine club:
 
www.CelebrationsWineClub.com

The top two monthly winning blog posts will receive … (5 comments)

blog: MorganHillAttorney.com is for sale - 10/15/12 10:34 AM
Morgan Hill Attorney?  
This domain name
MorganHillAttorney.com is for sale.
 
Investing in domain names?
You can acquire this valuable asset as an investment, or for your business and your professional image, to use it for a website, a URL redirect, marketing, advertising, email, lead-capture, blogging, etc. Let us know if you know anyone who may be interested in domain names and the domain name aftermarket.  Just because the domain name is taken already does not mean it cannot be aquired at some price.
 
 
Please contact  domains@vanduz.com  to acquire this domain.
 
Morgan Hill, California
 
As of … (2 comments)

blog: Internet Marketing Process for Real Estate - 08/13/12 08:35 AM
Outline of an Internet Marketing Process for Real Estate.
 
Integrate your web, email, social media, and print marketing strategy.
Assess
Your vision, business plan, objectives, business model Personal style and how to maximize your assets? Specify your target niche and your audience:  Demographics Locale Competition Differentiation Technologies Articulate brand identity, brand image, value proposition Marketing channels, resources Website, blogging and social media presence Key Performance Indicators, Critical Success Factors SWOT - Strengths, Weaknesses, Opportunities, Threats Set Goals
Website, Blog, Media, and Content Development Audience Engagement; Leads; Conversions:  Contacts per week Transactions per month Plan and Design
Website Content, Features, Design … (5 comments)

blog: Central California Coast Real Estate Features - 08/09/12 01:27 PM
On the scenic and sparsely populated Central California Coast, Real Estate has many unusual situations. It's more important than ever to use an agent with local expertise. The beach areas, small towns, and rural areas have many very good Real Estate buys today.
The California Central Coast area spans roughly from Carmel to Pismo Beach, North of Santa Barbara and South of Monterey Bay. Nearby are the renowned Cal Poly San Luis Obispo, Hearst Castle, and Big Sur.

The Central Coast offers many natural wonders and spectacular views, mild climate, and coastal access points. Big Sur has many resorts, parks … (3 comments)

blog: Aloha Hawaii LIVE • Concert Tour • May 2012 - 05/09/12 09:06 AM
 
• UPDATE 2 • The producer, Gary Vecchiarelli, wrote a TXT MSG to me:  "Change CANCELED to POSTPONED!"  about 10 AM, Saturday, May 19th!  
• UPDATE 1 •  Gary Vecchiarelli Productions, LLC of Las Vegas has regretfully informed me that this auspicious May 2012 Concert Tour — planned for 10 Cities in California and Nevada, May 16 - May 27, 2012 — has been cancelled. MAHALO for your patronage! Please stay tuned for news ... You may contact AlohaHawaiiLive at gmail. com or visit www.AlohaHawaiiLIVE.com where you can sign up on their guestbook — or sign up on their … (13 comments)

blog: Can you hear OPPORTUNITY knocking — will you answer the door? - 03/22/12 02:51 PM
I think we are now positioned at the beginning of a PERFECT STORM for Real Estate  (in a good way!)   It's SPRINGTIME, with historically low interest rates, and the Economy seems to be turning around.     How does the present situation look to you?  How will you take advantage?         Can you hear OPPORTUNITY knocking?   Will you answer the door?   Spending some time, energy, and money INTELLIGENTLY at this time should bring you truly GREAT ROI (Return on Investment) for your marketing. What is your 2012 Marketing Plan? I.E. Internet Marketing, Blogging, Social Networking, ActiveRain,   … (5 comments)

blog: The New ActiveRain? - 02/17/12 09:44 AM
ActiveRain is a very classy act! (Did you see this last night?) What have YOU noticed about the NEW ActiveRain?     — i.e. new since Thursday, 2/16/2012 —   Please leave your comments, and I will also log mine, below.   Be constructive, be a good citizen, and be considerate toward the developers — who will work with any complaints.   Share your appreciation about whatever you like about the new AR experience, too.    Thanks for taking good care of us, ActiveRain! This stuff is not easy.   (I should know, because as a Systems Engineer, and IT Development Manager, back in the 1970s — 1990s for … (7 comments)

blog: The Next Big Thing? :: Pinterest :: What Is It? - 02/16/12 09:04 AM
IF you are a real estate professional using Pinterest, or have any tips or questions, please check-in via the comments. (Add links? Yes!)
What is Pinterest  ?!                  A VISUAL tool ...   trying to describe Pinterest is like trying to tell someone what a strawberry tastes like, just try it!   It may take just a bit to wrap your mind around it, but as soon you begin to use it, it becomes very easy, yet very powerful, as a visual tool for collecting, saving, storing, organizing, curating, sharing, and discovering stuff you see and … (16 comments)

blog: Real Estate Marketing Plans: Most Effective Marketing of 2011 - 02/15/12 04:25 PM
     
Looking for a way to put your marketing plan on a solid footing?
How does your 2012 Real Estate Marketing Plan and your marketing budget stack up with other agents?
Here are survey results of nearly 2,000 real estate agents; 
"What is the most effective real estate marketing or advertising that you do?" 
Key points: Referrals are #1.  How are you keeping in-touch with your Sphere-of-Influence? Direct Mail, Blogging, and Internet Marketing are important items for your Marketing plan. ActiveRain, CraigsList, and Facebook are essential tools for your Marketing. Best tools for Direct … (6 comments)

blog: OOPS! A story about the Google cache - 02/11/12 07:59 PM
Update! Testing 123 {20120212abc123test} Test. Test. Test. Testing 123. Test. Test. Test. 1 2 3 4 5 Testing. 20120212abc123test. Test.
... an exercise to see how long it takes Google to update the web page cache. Any guesses? Hours? Days? Weeks? Months? Check back for updates in the comments...
Google Cache What to do if you accidentally post a draft, which is en stored in the Google cache?
Lessons Learned If you update the page, Google may not visit the page again for awhile (days or weeks) and even if the page content changes, the Google cache is not always updated.
See … (12 comments)

blog: What is your data backup strategy? - 01/26/12 07:56 PM
ALL hard drives will eventually fail.  Do you have a data backup strategy?   Don't put all your eggs in one basket!  Like baskets of eggs, the data on your hard drives is fragile...   I recently had an internal hard drive failure, and did not lose any of my data, but it reminded me how important a data backup is. "Never trust your valuable data to any single storage medium" is my rule.    If you don't already have Dropbox, you will get an extra 250MB (total 2.25GB) by accepting this invitation. Then, you can also invite your friends, and you each … (14 comments)

blog: Need a few good links for your website or blog? Try OPEZ.com - 10/07/11 03:13 PM
What is OPEZ.com? Let's have a look at OPEZ.com — It's a new networking tool and a referral magnet for local service professionals and small business owners.  Service professionals such as contractors, interior designers, hair stylists, DJs, caterers, business consultants, insurance agents, real estate agents, etc. all can benefit from an OPEZ profile, for local networking, referrals, and client testimonials. 
Need a few good links into your website or blog?  Your opez profile is simple, yet SEO and link-friendly.  I can recommed OPEZ.com as a great new resource for promoting your website and your business, and it's still FREE.
"We Love Opez: … (5 comments)

blog: Your Sphere-of-Influence: What are YOUR Realty Contact Management Challenges and Solutions? - 08/11/11 09:15 PM

Sphere-of-Influence, or Circle-of-Influence, is yours 3D or 2D?  :-}  
Do you have any system, methodology, or tools that you find effective for sync and management of your contacts, as a professional real estate agent?  Maintaining a strong Circle-of-Influence is a powerful marketing engine for any agent, yet a perpetual challenge for all.  How do you keep your data in sync?
Do you use anything you recommend for realty PIM/CRM? (Personal Information Management / Customer Relationship Management)  I have years of experience with collaboration and coordination systems, and a set of ad-hoc tools and techniques, but am always looking for other experts with … (6 comments)

blog: Is Your Email Address Portable? - 08/05/11 02:23 AM
   
Is Your Email Address Portable & Professional? As a Real Estate Professional, your email address should be a key part of your personal branding, your professional image, and your marketing strategy.
Many agents change their brokerage once or twice during their career, some more than twice. Any un-planned change in your email address can have a huge impact on your productivity, and your continuity with your personal sphere-of-influence. Shouldn't your email address, like your website, blog, and personal branding, be part of your personal marketing strategy?
Using a generic email address such as Yahoo, AOL, Gmail, or your ISP, or … (12 comments)

blog: 2011 Baseball Schedules and Personalized Real Estate Marketing - 03/11/11 12:54 AM
How to use 2011 baseball schedules for personalized real estate marketing? Hit a Homerun with Baseball Schedule Postcards!  If you don't see your favorite team, please call.
Want to stay in front of your prospects for the entire baseball season?  Baseball schedules are great farming cards to market your services for the next six months.
Order Real Estate Marketing postcards online to: present your professional image and your brand, promote your website, build your Sphere-of-Influence, Own Your Farm™, capture fresh, targeted, actionable leads. Try out CoreFact's Capture Marketing System today! Personalize each of your postcards with unique information such as … (7 comments)

 
George Fanucci, Internet - Technology  - Business - Solutions (CoreFact.com) Rainmaker large

George Fanucci

Internet - Technology - Business - Solutions

Los Altos, CA

More about me…

CoreFact.com

Mobile: (650) 353-2678

Office: (510) 780-9900

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