jim camp: Start With No - 06/17/11 11:55 AM
Start With No by Jim Camp begins with a challenging proposition, one that most real estate agents will back off from. The author "explains why win-win is an ineffective, often disastrous strategy" and I'll add that he does so quite effectively.
I read this book with a closed mind and the fixed concept, that in real estate, negotiating to compromise is what gets most sales to the closing table. But soon I was confused. As I moved through the book I started to find nuggets that would be helpful in improving my skills as a negotiator. The final chapter consists of … (56 comments)

 

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