Hal's Blog

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Services for Real Estate Pros - Goodtree & Co., Inc.
RECENT BLOG POSTS
Carpenter Farm Supply for a story on CaryCitizen. Photo by Hal Goodtree. Good Pictures Get Reads People tell me all the time that they look at the pictures first and then decide whether or not they want to read the story. Moral: good pictures increase engagement and duration (time on page). The ...
06/16/2010
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Cary, NC – From realtors to doctors, and from techies to tycoons, everybody talks about brand. Most of that talk is crap. Based on 20+ years working for great agencies and companies including Saatchi & Saatchi, DMB&B, The New York Times and the NFL, here’s my take on brand. What Is A Bra...
06/01/2010
Apex. NC – This is another website project from our friends at LiveOak Homes. Olive Chapel Park is a new neighborhood off Highway 55 just north of the center of town. Something Different We took a non-traditional approach for this site, avoiding the usual MLS hassle and building the entire site ...
05/27/2010
Cary, NC – Three years ago, I inadvertently discovered that video can jump a client to the top of search in a crowded infospace. Now, RISMedia has put a number on the advantage: 53 times more effective than traditional SEO. The Facts According to RISMedia: “Recent studies have shown that when do...
05/17/2010
Cary, NC – Realtors have always been among our most savvy clients. Whether you're writing a Postlet, an MLS listing or a blog, I thought I’d share a few tips for writing an effective real estate post. Basic Guidelines for a Real Estate Post Write proper sentences - Be grammatical. Proof-read...
05/12/2010
Cary, NC – We try to overhaul our website once a year. Wipe the slate clean a tell our story without any preconceptions. This year, we decided to go with a blog site, a CMS powered by WordPress. The advantages are easy to enumerate: Low cost set-up Easy to maintain Professional look out of the bo...
01/18/2010
Summary of my presentation on videoblogging at WordCampRDU this weekend at NCCU.   1. WORDPRESS & VIDEO The most basic question about video blogging might be: how do I get my video content into my blog? We recommend: Video   —>   YouTube —>  WordPress Upload your video to YouTube, grab...
06/15/2009
Sharpen your blogging skills and rub shoulders with the Triangle's social media elite. Sign up now for WordCampRDU, this Saturday 6/13 at NCCU in Durham. $25 in advance - no tickets sold at the door. Beginner and Advanced tracks. Keynote speaker is Matt Mullenweg, the founding developer of Wo...
06/09/2009
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Attention all bloggers: WordCamp is coming to the Triangle. Sharpen your blogging skills and meet other members of the NC business community at this all day event at NCCU in Durham on Saturday, June 13, 2009. Beginning and advanced seminars cover topics including: Building a successful blog Searc...
05/19/2009
Here's another example of producing broadcast-type work with a home video camera. This is a cable spot for J. Alane's Fine Lingerie in North Hills. Shot entirely on my Canon 800 mini DV camera and edited on my laptop. We even composed the music in Garage Band. Video is truly the most powe...
05/19/2009
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Hal Goodtree

Web 2.0 for Business
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