Blog for Real Estate Pros

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Social media marketing has really taken hold, and for the most part, real estate professionals get it. Posting statuses that are about more than just listings, connecting with other professionals in the area or staying up to date with what your followers are doing, these are all things that you k...
“Boomerang” buyers are those who had lost their eligibility to own a home because of a foreclosure or short sale, but are once again eligible to enter the market. At the start of the housing bust and through 2013, there were more than 5.3 million homeowners that lost their home because they were ...
Whether it’s low maintenance costs, access to amenities or the uncertainty of committing to a mortgage, more and more people are starting to realize the benefits of renting. In fact, the National Association of Realtors found that five to six million new rental properties will be created within t...
Eighty-one percent of customers reach out to friends and family on social networking sites for advice before purchasing products (Vocus). What people are saying about you online can make a world of a difference for your business, and social media is where most of this chatter begins and ends. Thi...
Do your clients know the value of their home? As a real estate professional, you've seen firsthand the impact an appraisal can have on the value of a property when it’s brought to market. Unfortunately, many homeowners, especially first-time buyers, do not understand how much an essentially “educ...
We're excited to announce that eighty-nine markets have reached full recovery and housing market price gains have achieved the greatest year-over-year increase in seven years! That’s right; the most recent Local Market Index and Rebound Reports are in, so let’s get to it! Apparently cli...
Creating and sharing quality videos is a great way for real estate professionals to drive more traffic to their website, increase brand exposure, and better showcase property listings. In fact, 85 percent of users say they are more likely to purchase a product after watching a video (ComScore). J...
People are increasingly using search engines and social media to find answers for their questions, many of which are associated with buying a home, selling a home, and ways to improve a home. These potential clients are using real estate-related terms in hopes of finding their next dream home, an...
Are your social channels generating traffic to your business? Are they producing the amount of leads that you expected? Sixty percent of consumers say the integration of social media makes them more likely to share product and services (Socialmediatoday), so if you’ve ever found yourself question...
Have you established an effective social media strategy for marketing your business? Eighty-four percent of real estate professionals are now using social media for a reason (Mashable) . Whether it’s Facebook, Twitter, Pinterest or any other social network, they provide valuable opportunities to ...

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