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Real Estate Market Information, Free Content and Tools, and Lead Generation Best Practices
Many agents consider paying for professional photos of a listing a frivolous, waste of money. Some consider investing in a high-resolution and expensive camera to be too big of a hassle to own and lug around when snapping photos of a new listing. Doesn’t your cell phone do the trick? Does it real...
We all have lots of opinions on how to hold open houses. I found this funny clip from I Love You, Man. Maybe you haven’t seen it:     Obviously it’s a rare day when an open house is that colorful! This brings me to my next question: How many of you take the time to really make your open house sta...
At my company, HouseHunt, we put out two different email newsletters each week. One is specifically agent oriented, and the other is targeted for homeowners and non-professionals interested in real estate investment. We consider periodic emails to be an important part of our content marketing str...
In response to recent events, we are all looking for ways to be as safety conscious as possible when selling real estate. Any compromise of an agent’s protection can shake up the entire community. It is sad that we live in a day and age where you have to be so untrusting.   The Overwhelming Probl...
Sex sells. You’ve seen it sell beer, burgers, and even Internet domain names. But should sex sell real estate?   Inman News showcased an… interesting… marketing tactic in an article titled Allira Cohr’s Breasts Star in Luxury Listing Video.   Your Browser Does Not Appear To Support iFrames, Pleas...
As a Realtor, it’s more than likely you do the majority of your business on the phone. Constantly distinguishing between personal and professional telephone calls as your cell phone rings can become quite the pain, but Google Voice is here to help.   Google Voice is an awesome service from Google...
While La Jolla boasts gorgeous homes, fabulous restaurants, and great coffee shops, the reason that residents will pay premium for the homes here is because of the beautiful beaches.  Living steps from the following beaches would make any home worth buying.  Here is a list of the top beaches in L...
It’s possible that someone already posted a review of your real estate business on Yelp or Google, but you still need to claim your business and maintain accounts on both sites in order to promote yourself as a legitimate real estate agent. Why is claiming your business important? The iPhone use...
I've always seen the little "Allow your posts to sing in the "rain" with re-blogging!" option at the bottom of every post as I'm writing. For some reason, the "Allow others to re-blog this post" was always checked, but I never really paid it much attention. I always assumed that the re-blogging w...
The World Cup offers a great time to gather 'round and show some patriotism. It also offers you a unique chance to mix up your marketing strategy and generate fresh leads with unusual techniques. Here are some ways to stir up interest, spark patriotism, and generate leads with the World Cup: 1. H...

Jaime Westman

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