online marketing: Craigslist Marketing - 12/02/10 12:32 PM
It’s always good to try new marketing strategies. With the new year coming up, it’s a great time to try some of those ideas you may have been thinking about trying but haven’t quite gotten around to. And we all know that trying new ideas is a lot more inviting when it doesn’t cost any money!One marketing avenue that has been around for a while yet surprisingly few REALTORS are using is Craigslist.com. Craigslist is a website that features classified ads for different types of goods and services and focuses on many metropolitan areas in the U.S. It is very similar … (1 comments)

online marketing: Websites, Traffic, & Leads… Oh My! - 11/17/10 11:47 AM
Websites are a great, cost effective way of advertising your business to thousands, even millions of homebuyers and sellers. As with any marketing tool or strategy, you have to consider its effectiveness and the return you are getting from your investment. However, sometimes it’s easy to get sidetracked when measuring effectiveness. For example, some people look at the amount of traffic a website gets and base the site’s effectiveness on that. But consider website A and website B. Website A gets 5,000 unique visits every month and converts 3% of those visits into leads. That’s 150 leads. Website B gets 2,000 … (0 comments)

online marketing: How To Build Your Business with Informed Homebuyers - 11/11/10 12:06 PM
Online homebuyers tend to be more educated about the listings available on the market than offline buyers. With the tools available to online homebuyers like automated listing update emails sent from the MLS or IDX search tools, the myriad third-party home search websites like Trulia and Zillow, the iPhone apps for real estate, and the many other tools that homebuyers now have access to, they can be almost as knowledgeable of the current market as real estate agents!Check out this article in REALTOR Magazine. A New Jersey agent discusses how to use these tools that are available to homebuyers to get … (1 comments)

online marketing: Listing Registration and Lead Generation - 10/13/10 12:06 PM
According to the 2009 NAR Tech Report, 81% of real estate professionals have listing search capabilities on their website. This is good news (though that other 19% are really missing out)!The interesting fact is that 75% of agents do not ask visitors to register on their sites in order to access listing information. The truly incredible fact is that 73% of agents are not satisfied with the amount of web leads they receive! The correlation clearly indicates that people who don’t require registration are unhappy with the number of leads they get. The simple lesson here is that providing a listing … (2 comments)

online marketing: 50% of Listings Sold in 2009 - 09/24/10 12:42 PM
Did you sell more than 50% of your listings in 2009? If so, you did well! According to a study by Redfin that was released in August “a survey of seven major housing markets found that less than half of all attempts to sell a home in 2009 had… resulted in a sale.” The study looked at properties in Chicago, Atlanta, Seattle, Los Angeles, San Francisco, Phoenix, and Boston.With such a low success rate, it’s important to look at your current sales and marketing strategy. What can you do differently that will improve you chance of successfully selling a listing? Take … (0 comments)

online marketing: Niche Marketing with Multiple Websites - 08/18/10 11:57 AM
No two clients are the same.  First, there is a clear distinction between buyer and seller clients. Some buyers are looking for their first home while others are looking for investment properties or vacation homes. Some have special needs, like military families, environmentalists, or families that do not speak English. Each of these groups is called a niche market. Using specialized websites for different niches lets you tailor your messaging more accurately, make it more relevant, and get higher return on your marketing investment.
Why Use Niche Marketing?
Niche marketing with multiple websites is very effective, so why is it so … (3 comments)

online marketing: Designations Can Earn You More Money! - 08/11/10 12:45 PM
Did you know that REALTORS that have at least one designation to their name make more than REALTORS with no designations? According to the NAR 2010 Member Profile, a typical REALTOR with a designation had a gross annual income of $51,500 in 2009. A typical member without a designation had a gross annual income of $29,700. That’s a difference of $21,800! In other words, REALTORS with a designation earn 73% more than their non-designation counterparts! Now don’t rush out there and get a designation and expect that your income will instantly increase 73%. Unfortunately, it’s probably not quite that simple. This … (1 comments)

online marketing: Spin a Web(inar) Around More Homebuyers and Sellers - 08/05/10 11:53 AM
Online presentation software is becoming popular as a way to present educational webinars, sales pitches, and even to just host company meetings. Many companies offer free webinars for clients and prospects on optimizing your website, expanding your marketing, and much more. But we haven’t seen any REALTORS using online presentations to their advantage. If you think about it, there are a lot of opportunities for real estate professionals to use webinar software to expand their businesses.Online presentations are a great way to reach out to potential clients and gather leads. For many web visitors, contacting you or scheduling a consultation is … (0 comments)

online marketing: Local Search Optimization - 07/29/10 12:45 PM
Optimizing your website for the search engines is a complex and time consuming process, yet it is absolutely necessary. When you think of search engine optimization you think of all the classic SEO tips like doing keyword research, integrating those keywords in your content and meta tags, and building links. Yet there is another, newer side to SEO - local search optimization.When you perform a search in one of the major search engines, such as “Sacramento REALTOR”, your results will display a map with some results next to it. Local search pertains to those top results, the ones that display above … (6 comments)

online marketing: Why You Should Care About Conversion Rates - 07/20/10 12:06 PM
If you've ever compared different Pay-Per-Click, website, or IDX services, maybe you've noticed that everyone's talking about conversion rates. Visitor to lead, click to lead, lead to client, visitor to client, etc etc. But what do all of these things mean?!Visitor to Lead Conversion - of the people that visit your site or page, how many of them register and become real leads?Click to Lead Conversion - usually used regarding pay-per-click advertising. Of the people that click on your advertisement, how many continue to register and become a real lead?Lead to Client Conversion - of the people that register on your … (0 comments)

online marketing: It's Not Me, It's You - Breaking Up With Your Web Provider - 07/14/10 12:45 PM
Breakups are never easy, and breaking up with your website provider is no different. So we've given you some tips on breaking up with your website provider.7 Reasons to Break-Up & How to Say It So They Get It
It's not me, it's your SEO unfriendly website. You're not very flexible. (You're hard to edit and customize.) I'm just not that into you. You just didn't perform... (Show me the leads!) You're too old for me. (It's time for a fresher online look.) It's not me, it's your ugly home page. I can't count on you being there when I … (0 comments)

online marketing: The Offline Approach to Online Marketing - 07/07/10 03:02 PM
We've all heard that the Internet has or is killing offline marketing. While this is partially true, it obviously doesn't tell the whole story. The truth is, offline marketing can and should still be used to support your online marketing strategies. Your website needs to be the center of your marketing approach, but both online and offline techniques should be used to drive traffic to your website.REALTOR Magazine currently has an article on "8 Clever Ways to Land More Clients". Interestingly enough, all 8 of these ways are offline tactics. While some of them do direct people to websites, it's surprising … (0 comments)

online marketing: Pop Quiz! How do you compare to your peers? - 06/21/10 11:52 AM
Quizzes. I remember the good ol' days when a soda pop cost a nickel and the thought of taking a quiz was most unwelcome. Now? Now a soda pop hovers somewhere around $2 and quizzes are everywhere. And heck, people like quizzes almost as much as they like soda pop! What's going on?!It seems that Internet surfers are hooked on quizzes. IQ quizzes. Personality quizzes. Career quizzes. “Which superhero are you?” quizzes. Impossible quizzes. Love quizzes. Music quizzes. Sports quizzes. All sorts of quizzes!Why are people hooked on quizzes? No, that's not a quiz, just a rhetorical question. There are a … (0 comments)

online marketing: Is flash really that bad for SEO? - 06/07/10 12:09 PM
First of all, what is Flash? Flash is a tool that web developers use to add dynamic text and video to websites. According to Wikipedia, "Adobe Flash (formerly Macromedia Flash) is a multimedia platform used to add animation, video, and interactivity to Web pages. Flash is frequently used for advertisements and games." And according to many, Flash is SEO's kryptonite. Search engines cannot index flash content and by including valuable content in flash or by using flash introductions, you might as well kiss the search engines goodbye. In 2008 Google and Adobe (the creator of Flash), announced that Flash is indexable … (2 comments)

online marketing: Are You a Real Estate Agent or Online Marketer? - 05/26/10 12:11 PM
I'm an online marketer. You're a real estate agent. Sounds right, right? Unfortunately for you, it's not that clear-cut. In these days of Web 2.0 or 3.0 or whatever .0 we're on now, to be a successful real estate agent, you have to ALSO be a successful online marketer. You have to syndicate your listings across the web. You have to participate in forums like those on Zillow, Trulia, ActiveRain, and RealTown. You have to have a Facebook, LinkedIn, and Twitter account. You have to maintain an attention-grabbing informative website. All of these online marketing tasks probably take up almost as … (1 comments)

online marketing: Real Estate Haiku - 05/20/10 11:38 AM
When you were in school, did you ever wonder if teachers made their lesson plans with ulterior motives? Let's say your English teacher says that writing essays is good practice of a skill you'll use throughout your life. His lesson plan is for you to sit there for the day and privately write an essay. Did you ever think to yourself, "I bet he just didn't want to come up with a lesson that was more engaging or maybe he really wants to finish that Steven King book he's reading."? No? I guess I'm the only one.Well the truth is, today … (0 comments)

online marketing: Make Your Website Shine This Spring! - 05/06/10 12:07 PM
It's May again, which means Spring has officially sprung. And we all know what that means. Sunshine, greenery, flowers (and allergies...), Mother's Day, and of course, spring cleaning. So while you're cleaning your garage, tidying up your closets, and taming the backyard, it's also a good idea to dust off your website. Take some time to review your website and see what needs freshening up. Start with your homepage. I know a lot of you have had a countdown to the end of the homebuyer tax credit or have advertised it in some manner on your homepage. Well, now that the … (3 comments)

online marketing: 12 Tips for Supercharging Your Website - 04/28/10 10:52 AM
Getting a mediocre real estate website is easy, but getting a great real estate website that generates leads and commissions is a bit more involved. But, if you’re like most agents, the thought of creating and maintaining your own website is very daunting. Where should you begin? What skills are required? What is the difference between a mediocre website and a great website?We have put together a free white paper with tons of tips on generating more commissions from your website. Whether you have a template website, custom site, lots of tech experience, or none - you'll find tips that will … (3 comments)

online marketing: Get $10 When You Attend Our Free PPC Webinar - 04/13/10 03:52 PM
As ActiveRain members, you understand the growing importance of technology and the Internet in the real estate industry. But with the pace that technology advances, it can be hard to stay up-to-date on the latest trends. For example, do you know what pay-per-click advertising is? Or how it works? Or why? You may know the basics of what PPC is and that it's becoming an integral aspect of many REALTOR's online marketing campaigns, but do you know how to get the best return from an investment in a PPC campaign?It's ok if you don't, because that's what we're here for! As … (0 comments)

online marketing: Website Tips for Brokers and Offices - 04/08/10 11:22 AM
If you look at real estate marketing tools, 90% of them are designed for single agent use. This makes sense since most real estate professionals are agents, but what about the real estate brokers and agent teams that need their marketing tools to work for dozens of agents too? As a vital element of any real estate professional’s marketing plan, let’s look specifically at real estate websites for brokers and offices.
First of all, what makes a quality real estate broker or office website? What features should it have that a single agent website doesn’t have?
A quick brainstorm yields the … (1 comments)

 
iHOUSEweb Inc., Real Estate Websites With Integrated IDX Search (iHOUSEweb Inc.)

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Real Estate Websites With Integrated IDX Search

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