Jason Pedley's (jasonpedley) Blog

Services for Real Estate Pros - The Real Estate Copywriter
Good question. You see, I've been writing real estate copy for a few years now. It's not my ONLY industry, but it's certainly one of my favorites. Agent sites, property sites, domestic, international - I've certainly covered a lot of ground with my copy. One place this is really true is my own re...
Marketers typically break search marketing into three major pieces: * Price (How much you’re willing to spend each time a customer clicks on your ad) * Positioning (Where visitors will see you ad when it’s displayed) * Phrase (The keywords and phrases that will get your ad displayed among the res...
A fellow copywriter mentioned this site on Twitter the other day and I wanted to share it with you. The site is called Sprout and the idea is simple - build your own flash animations without paying an expensive designer. Now, a word of caution: You should at least be somewhat familiar with the co...
With all the SEO buzz that’s on the Internet these days, it’s easy to get caught up in all the jargon and “secret” insider conversations happening on blogs and other sites. If you’re heavily involved in SEO, those terms are your lifeblood. But, if you’re a company simply looking to hire a conten...
Does anybody really remember (or want to remember) life before things like email, the Internet and cable TV? Here’s a list of five things that I use nearly everyday that I can’t imagine (or sometimes remember) living without: 1. My Olympus digital voice recorder. I’m a multi-tasker. And let’s fa...
The Internet if overflowing with dull copy. Set yourself apart by making your copy lively and on-topic, and you’ll get attention. It’s easy to let a designer come up with web age layouts before consulting your copywriter. While it may save some back-and-forth on the front end, later on, when you...
Each of us has been late. Sometimes, there’s simply nothing we can do about it. An accident has you stranded in traffic for hours. A flight gets perpetually delayed because of weather. But, what about those times when the only one you have to blame for your tardiness is you? When you’re late, an...
I just finished listening to a podcast about motivation and how motivation comes from within individuals because we all work under our own volition blah, blah, blah. Anyway, when I finished listening to the podcast, I wanted more information about the person I was listening to and his company. Od...
Ok, I'm in the middle of a project right now, but I've lost my motivation. So now I ask myself - "What is it that motivates me to write a blog post in AR before I finish work on this client project?"Since I'm the only one can answer that, allow me to tell the truth.Right now, I'm in the kind of m...
For a guy who never planned to be a freelance copywriter in the real estate sector, you’d think my days would somewhat unplanned. The truth is, my days are often as orchestrated as a live television show. Each day has its own long- and short-term goals. The long-term goals and their associated t...

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