RECENT BLOG POSTS
As a sign designer, I'm often asked for suggestions of good sign colors. I answer with a question: what colors do the large independent real estate companies in your area use? Avoid those. Stay clear of colors used by the franchises. Go for unique. Color is a huge factor in how memorable you...
08/07/2009
Everyone one has a favorite program. It can be a desktop app, web service or mobile app. It's the one application we constantly turn to through out our day. My favorites are ones that mashup other services with new tools. Here's my favs: The Social Web Browser. Flock integrates well with ...
08/07/2009
  Yesterday, I posted a satirical video on 3 of my Facebook fan pages. The video was about my recent profile being disabled by FB (for having too many Realtor friends). Today, FB responded by shutting down two of the fan pages! Over 540 fans gone! Just for light heartily critisizing Facebook. If...
08/06/2009
There is a limit for nearly everything on Facebook. There is a messaging limit There is a search limit There is a friend limit There is a group limit There is a poking limit There is a wall posting limit What are the limits? Here’s Facebooks official non-answer: “Facebook has limits in place to ...
08/05/2009
On Friday, July 24, 2009, Real Estate industry veteran Jim Calabrese got booted from Facebook. His crime? Having too many friends, specifically friends that share a similar physical characteristics (real estate). We enjoyed being in Jim's network. His posts were relevant and informative. He ...
08/03/2009
Today’s real estate professional needs to stay connected to many social networking platforms. It can be overwhelming trying to keep track of all your login credentials, media files, contacts. Marketing and participating on the web has become more than search marketing. Our client base is becoming...
03/09/2009
Ordinances usually start as well intentioned responses to improper use of temporary signage other than real estate signs. The law must treat all content equally; so these policies can affect the real estate industry negatively. This is a story of a group of Realtors who banded together and challe...
06/29/2008
Be sure that each page has a unique META Title tagSign up for Google Analytics (it's free). Let it work for a month - you'll be amazed at the insiteful data it can produce. When adding body text, avoid industry-speak.Mine you web logs for search phrases your customers use.Promote your sit...
05/05/2008
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I was thinking of creating a Travel page with pics and stories of the many places me & Judy have visited. But there is one special place in Southern Louisiana that we go to, not so much for work, but for play. It's our version of Grandma & Grandpa's Vegas. So, this page is devoted...
05/05/2008
Rainer
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Jim Calabrese

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