J. Philip's Westchester Real Estate Blog (914) 723-8900

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Real Estate Broker/Owner - J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY
J. Philip Faranda is based in Briarcliff Manor, NY. His market covers Westchester, Rockland, Putnam, & Dutchess counties. Almost 500 clients and customers have closed transactions with him since 2005 for almost a quarter billion dollars worth of property sold. Ever the high-producing listing agent, he counts among his specialties hard to sell properties & short sales.
I got a nice compliment from a seller client that was nice to hear, but the reason for it wasn't as nice. She told me that I was by far the most professional agent she has dealt with in selling her home, which was why she listed with me. That was great to hear. Then she lamented her experiences w...
It has been quite a while since I last wrote anything, but certainly not for lack of interest. Lack of time. I have been busy. Here's the latest: The indomitable Jenn Maher and I have partnered up on a new commercial brokerage, J. Philip Commercial Group. The firm will be based in Mahopac, NY and...
I am happy to share that 2013 was perhaps the best year in the company's history. Not only did we crush our 2012 numbers, but J. Philip Real Estate exceeded some lofty goals I had set a year ago.  2013 was the first year that the firm closed over 100 transactions. That was my most ambitious pipe...
As the real estate market cycles into a recovery, talking heads are discussing what index will be the most accurate predictor of the 2014 market. Will it be new housing starts? Employment? The DOW?  I beg to differ. In 2014, we’ll be busier than any year since 2005 due in the largest part to one ...
NO ONE knows the music scene like my friend and colleague Gary. You should check out his blog, and when you are in New York, use his local music knowledge. I could never keep up with him in this department and I always considered myself to be a fairly astute observer of the music scene. Gary is i...
For those of us not monogomous with Facebook or Twitter as our social network, Google Plus has been a nice change of pace. I don't get nearly the engagement and interaction on Google as I do elsewhere, but I like dropping in more often than not, and the real estate communities there are strong. M...
I am getting more into the Vine app lately. A "vine," well done, is a 6 second look into the window of another person's life. Vine is kind of like Instagram meets Twitter in video format. Vines are simply 6 second videos, but you'd be suprised at how well done many are.  I have a strong belief th...
  Tell. Your.  Agent.       
There are quite a few search engine terms that members of the Active Rain community covet. For myself, "Homes for sale in Westchester County" would be among those considered a Holy Grail for a page 1 Google ranking. As I found out today, while my Holy Grail is still elusive, another term seems to...
We've been working on some innovative ways to convey a better, more compelling value add to increase our Internet inquiry conversion. I'd like to share  the highlights of the trial and error we've gone through to make it happen.  Make sure to ALWAYS- Oh, screw it.  OK, so the other night on Faceb...

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