newspaper: Getting quoted in the press - 11/10/06 11:32 AM
Getting quoted by the press is one of the most under-recognized but powerful sources of free advertising. When successful, it is actually more like an endorsement than an advertisement, and such "passive endorsements" are far more effective than paid display ads in newspapers or magazines. It definitely gives you credibility when your clients and customers see you quoted as an authority in your field.
Following are some recommendations that should help you get noticed:
Don't count on wire servicesIt's true that mass-distribution outlets can help a reporter find you, but you will probably have far more success reaching out to … (2 comments)

 
Kevin Harper, Real Estate Websites & SEO (Top Seller Sites, LLC)

Kevin Harper

Real Estate Websites & SEO

Meridian, ID

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