new home community: Don't trash talk the competition! - 11/05/09 03:53 PM
The other day I brought a buyer client to a new home community. As we entered the sales office, the sales person was still talking with another couple and their buyer agent.
"We're the only game in town," he was saying in a derisive tone of voice. "We have 40% market share in this area and so and so builder next door has only sold like 6 homes in the past year!" he continued. More talk at the prospects wondering why anyone would even think of buying a home from anyone else, etc., etc.
I looked at the other buyer agent … (6 comments)

 

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