The Language of Luxury

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Santa Barbara and its environs have strict signage restrictions.  For instance, the MacDonald's store on State street, has a discreet sign on its door only. This is a CVS store in Montecito also has their sign on their entry door only.  The bougainvillea has taken over, and has become their sign...
One of the Santa Barbara Farmers Market Stands specializes in Asian and exotic produce.  It is one of our must stops on our Saturday journeys as we weave our way in and out.  Where else can you get fresh organically grown lemon grass pictured above? What if your recipe calls for green garlic?  T...
Oh, what a gorgeous day we have.  The Santa Barbara Farmers Market was busier than ever.  And the various produce was beautiful and took our breath away.  Pictured above are parsnips.  Parsnips are related to carrots and often roasted, and I saw an intriguing recipe in the New York times pasta w...
At long last, we made it to the beach this afternoon.  We spotted these dove like birds picking at the sea moss on the rocks.  The rocks are home to young crab, mussels and other sea creatures.  We are blessed with summer like weather. Wishing everyone a great weekend. Written by Ron & Alexandra...
This is the photo of a wine label.  It is very simple. The label is a single strip and it looks like it is handwritten calligraphy.  It is in Latin, Ex Umbris, which means “From shadows”.  It is a standout amid the usual wine labels. The bottle itself has no outer foil or wax to remove.  All you...
  As a luxury real estate marketing professional, what words come to mind when people think about your personal or company brand?  The entire exercise of branding is geared to take command of how you want people think about YOU!  If your target market instantly thinks of these words then you have...
One of the most common complaints of American workers is that they work long hours and work too hard. Many real estate agents work 7 days a week, and Sundays are often reserved for open houses or showings.   If you lived in Germany, the law dictates that you have to take Sundays off.  Known as G...
We had to run into Office Max here in Santa Barbara, to buy a cartridge of ink for our desktop printer.  As we have mentioned before, regardless of the area a building is located in, one can always find beautiful landscaping in Santa Barbara.  These lovely trumpet bushes accent and soften this c...
  CLICK TO WATCH THE VIDEO More often than not, when you a sell a home, it represents a life-changing event for the buyer and the seller.  It could be a death in the family, or relocation due to a career change, or a divorce, or perhaps a downsizing of empty nesters. Changes bring out heightened ...
We are in the process of creating the visual and graphic representation of the brand for two of our clients.  Every detail is important because it has to reflect what the brand stands for.   To pass the test, every color hue, every font, every line, every photo has to be congruent with the brand...

Ron & Alexandra Seigel

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