The Language of Luxury

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Real Estate Services - ra@napaconsultants.com
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
RECENT BLOG POSTS
  This series is a PREVIEW of our Online Video Course: Which Niche Can Make You Rich!   PART 2:  THE MOST POWERFUL LAW OF NICHE MARKETING   Mindshare precedes market share. Focus on capturing MINDSHARE FIRST.  Market share will follow. It must follow according to this law.   Which Niche Can Make...
Posted about 11 hours ago
The low tide this week have been lovely, and timed perfectly with our lunch breaks.  It has been perfect to combine our lunch with a long walk on the beach...a good way to digest!   Today, we saw this sculpture that someone made from kelp trees, driftwood and flowers.  The signs echoed our senti...
Posted 1 day ago
The flowers pictured above are one of our favorites, they are called statice.  It is related to the Limonium genus, and is also known as Sea Lavender.  It is easy to grow and it does well in xeriscaping.  In the language of flowers it symbolizes remembrance.  It is one of the most popular dried ...
Posted 1 day ago
INTRODUCTION:  IT'S ALL ABOUT FOCUS! Identifying and dominating the right niche for your business is a sure-fire route to gain and sustain market leadership.  In this series we will preview a new online video course that we developed as an AGENT TRAINING TOOL FOR BROKERS called Which Niche Can M...
Posted 2 days ago
    As consumers we love Nespresso. As luxury brand strategists we salute Nespresso for outsmarting the best American Coffee companies and beating them at their own game in the fastest growing segment of the coffee industry: portioned coffee. In 1996, Nespresso patented the process of brewing esp...
Posted 4 days ago
One of our favorite spring manifestations are the blooming jacaranda trees which can be found almost anywhere one looks in Santa Barbara.  Sillouhetted against an azure sky, they make a beautiful contrast.  They last through June, and they are definitely a welcome sight during gloomy days, when ...
Posted 4 days ago
Yesterday, at the Santa Barbara Farmers Market people were leaving with bundles of flowers for their homes.  And the flowers ruled, so many varieties in eye popping colors--nature's eye candy!  The Easter lilies were a hit, (pictured above). Our favorites this time of the year are peonies.  My f...
Posted 4 days ago
Quite often when we are working on a branding project, we will take pictures of nature's offerings in a certain color range.  We concentrated on the various shades of burgundy, as it is one of the hardest colors to print on paper as the hues vary, even when they are specified.  So we usually rec...
Posted 5 days ago
This Easter is an extraordinary time of alignment. It is one of those times when the Gregorian calendar and the Julian calendar are in agreement on Easter dates.   Perhaps this is could signal a new era of unity and cooperation, which includes all religions.  My family (Alexandra) celebrated Eas...
Posted 6 days ago
Dear Active Rain Members, By now if you read our posts, you know we preach life long learning.  Dick Greenberg's Challenge Sensei/Grasshopper can benefit either the all knowing Sensei or the wanting to know Grasshopper.   As a grasshopper you can learn something of value, and then be a sensei to ...
Posted 7 days ago
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Ron & Alexandra Seigel

Luxury Real Estate Marketing
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.