The Language of Luxury

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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
This year as we face another low rainfall season, more and more flower beds are being converted to Xeriscapes in Santa Barbara.  Here is one we loved for its hot pink flowers that contrasted with the different greens of the succulents.Wishing you all a great Monday!Written by Ron & Alexandra Seig...
When this Italian Greyhound saw me pull out my phone to take a picture, he jumped up on the crate and posed for me.  His owner told us he comes from a long lineage of prize winning show dogs, and loves to have his picture taken. It reminded us of the immortal line from Sunset Boulevard (a 1950 mo...
This is the time of the year, when "Agrostemma githago" shows up at the Santa Barbara Farmers Market.  They grow wild in the fields surrounding farm land, and their origin has been traced to the Mediterranean areas.  In England and Ireland they are prized in country and cottage style gardens.  Th...
  Michael Jacobs , Endre Barath, Jr. and Ron and I will be hosting a meet-up in Santa Monica at Il Forno  Trattoria at 5:30PM, on May 16th 2015. The casual restaurant has fabulous food, outstanding service and a wonderful wine cellar. If feels like “coming home” to our extended family when we din...
Clouds and a light sprinkling of rain this morning greeted us this morning, as we headed to the Santa Barbara Framers Market.  The lighting was amazing and we were drawn to various displays of fruits and vegetables.  The above photo is of Apriums, and something new to try.These strawberries were ...
As we walked into Trader Joe's this morning, I noticed that corn on the cob had arrived...Earlier I read how snow was falling back East and Sheila Anderson  has pictures to prove it in her post.   Wishing you all a great weekend, take some time off, you deserve it! Cheers,Written by Ron & Alexand...
Finding a niche in your luxury real estate practice where you can dominate is a daunting task, especially if your marketplace is crowded with competing agents.  It requires thinking outside the proverbial box. Here is an example of out of the box thinking If you were to open a bakery/pastry shop ...
The two governing principles in running any successful company are trust and truth.  These principles are applicable to the business of real estate, if market leadership is your quest as luxury real estate marketing professionals.   “When they trust you, you'll get truth. And if you get truth, yo...
When coming up with a brand name for your personal luxury real estate brand or company brand, it is important to examine all the connotations a brand name may have that are both positive and negative.  A good brand name is one that exudes quality in luxury real estate.  Here is an example:  The n...
Since we are facing drought conditions in California, we are noticing ways to xeriscape (Xeriscaping is defined "as landscaping that reduces and eliminates the need or supplemental water. Wikipedia).  We found this example at our favorite orchid place, Westerlay.This illustrates that you can have...

Ron and Alexandra Seigel

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