The Language of Luxury

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Services for Real Estate Pros - ra@napaconsultants.com
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
RECENT BLOG POSTS
We really enjoyed a long walk this week on Sandyland beach in Carpinteria. As we passed the homes with the flags (our turnaround point), the sun was setting.  We noticed that many people had gathered to watch the sun set, inclusing a couple who parked their car to view the sunset.   We all smile...
11/26/2014
  A recent inquiry by someone who wants to break into the luxury real estate market in 2015 spurred this question, “Is it time to update your existing website or create an additional website for the luxury market?”    This morning, as we were reading our roundup of luxury news, this headline pop...
11/25/2014
You may have heard of the “star-crossed” lovers, Romeo and Juliet. You may have experience times when everything seemed to go your way, times when the “stars aligned”.  Some call it kismet; others call it luck or joss. But, in our opinion the stars cross and align ALL the time. The big question ...
11/24/2014
We loved this garden art depicting pigs in flight so to speak.  When we saw it it reminded us of the phrase "when pigs fly!" This phrase is an example of an adynaton defined as a figure of speech that is so outrageous and exaggerated, aka, a hyperbole that it describes an impossibilty, like the ...
11/23/2014
Ron and I were in a regional mall this morning.  As we were walking out of one of the stores, we came upon this kiosk unit selling caviar.  Make a choice, put you credit card in the designated slot, and the kiosk will dispense caviar to you automatically.   One ounce of beluga caviar will set yo...
11/22/2014
Most mornings we have a protein shake with either strawberries, blueberries or raspberries.  These three berries are California grown, fresh and organic thanks to our dedicated farmers around the Santa Barbara area.   As you all probably know berries are high in antioxidants and they taste good....
11/22/2014
It has been a wonderful week, and what better way to end our work day than with a long walk on Sandyland Beach in Carpinteria.  When we got out of the car, it was evident that we were going to make tracks with the birds. The beach was pretty much deserted, except for a jogger and a few couples w...
11/21/2014
A week ago when we popped in to Carpinteria Wine Company, we asked Jane (the lovely and knowledgeable owner) to suggest a wine for our petrale sole and shrimp curry dinner the next evening.     She turned to one of her customers (who writes a wine column) and asked her, and the answer came back,...
11/21/2014
Until someone gets to know you or your company, you are an unknown commodity.  As a commodity you are just another ordinary real estate agent with no distinguishing characteristics. That is why it is so important to communicate your extraordinary promise of value through your packaging and your ...
11/20/2014
Yesterday, we laughed at this scare crow,  Would a crow want to scare other crows?  Yes, then this crow could have it all!  Wishing you all a great evening!   Written by Ron & Alexandra Seigel-    ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate ...
11/19/2014
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