The Language of Luxury

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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
There is distinct difference between marketing and selling.  Marketing is a two-way conversation about understanding and satisfying needs. Selling is attempting to convince someone to buy something they may not need or be ready for. Just yesterday we received an email from one of our clients who...
When we had our commercial real estate firm in Los Angeles we saw an ad in the LA Times asking businesses to be a Principal for a Day and share their wisdom with the school principals! We received a call from the then principal of Manhattan Beach Middle School in Manhattan Beach, California, con...
It was a relatively quiet beach this morning.  With cloudy skies  many opted out. The lifeguards were going through life saving drills on their surfboards and a few paddle board enthusiasts  were enjoying the calm waters in the distance. This young man caught our eye. His green outfit lit up the...
One of our favorite Gerberas is this lovely beauty known as "Peaches And Cream".  The vendor for these at the Santa Barbara Farmers Market specializes in Gerberass (her niche) and has them in every color. As I was taking this picture,  a lady was buying several bouquets of these.  She ...
Cherry tomatoes of all types ruled the day.  There were Roma cherries, cherokee cherries, etc.  They were all beautiful and tasty. Dapple Dandy's are a new pluot (plum and apricot combo) were distinctly pale, and also delicious. And there were these beautiful purple sweet peppers, when you n...
We enjoy orchids and their various incarnations.  These beauties (lady slipper orchids) begged to be photographed as we were wandering through Westerlay Orchids in Carpinteria yesterday afternoon, in search of a new orchid for our office!   Nature in all its manifestations always put a smile on ...
After a sumptuous lunch downtown Santa Barbara, we noticed a sign that the Public Market was open.  This was a project that began in 2012 and finally opened this spring, unbeknownst to us, given our travel schedule. It is basically a warehouse, with various vendor and eateries, including organic...
This magnificent staghorn fern specimen is a photo taken at the fern garden in Lotusland in Santa Barbara.  Our docent told us that one of the gardeners was about to clean the center, when a bobcat jumped out.  These ferns make great nests for birds and bobcats in this instance.  Birds, beware, ...
Luxury brands with significant budgets are constantly keeping track of their various marketing campaigns and assessing which ones bring the best ROI, (Return on Investment of time and money.) As a luxury real estate marketing professional, there are lessons to learn from these savvy brand manage...
We had a great time exploring Lotus Land in Santa Barbara today.  One of the wows was this weeping euphorbia in front of the house.  There were two of them flanking the house.  Euphorbia is a type of column style of cacti.  The picture above is of the regular euphorbia variety, and below them is...

Ron & Alexandra Seigel

Luxury Real Estate Marketing
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