The Language of Luxury

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Services for Real Estate Pros - ra@napaconsultants.com
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
RECENT BLOG POSTS
When I saw the sunrise this morning outside our window, I leaped out of bed with my iPad and ran out on the balcony to take some shots.  What a way to start the day!  This is reality, no rose colored glasses needed! Wishing all of you lots of Saturday Smiles!   Written by Ron & Alexandra Seigel-...
12/20/2014
This time of the year, we go to our favorite orchid greenhouse, Westerlay,  to buy gifts, and to admire their Christmas tree.  This year instead of taking individual cymbidium blooms and placing each one in a vial of water, and then attached it to the tree, they did something different.  They us...
12/19/2014
What works in  creating a brand in your real estate market place is focusing on your audience.  Choosing colors follows the same logic.  So when you are thinking of branding yourself, think twice and don’t necessarily default to your tastes. Take a moment to analyze why you are creating your bra...
12/18/2014
We spotted this wine bottle when we were perusing the wine section at Gelson's Market.  From a distance, we both knew that it was a Francis Ford Coppola wine based on the shape of the label symbolizing a piece of cut film.  Mr. Coppola owns several wineries in the wine country, and the Napa loca...
12/17/2014
Black is often the default brand color of luxury.  Black is associated with power, class, formality and prestige.  However, keep in mind that black is not the only color that communicates these nuances.  In branding yourself as a luxury real estate professional, black may not be appropriate.  Fo...
12/16/2014
It is easy to write a couple of checks once or twice a year to support a worthy organization.  Volunteering is wonderful, but given our ever changing schedule, we cannot commit our time.  So our favorite way of giving is to find ways to pay it forward every day.   Like many of the members of Act...
12/15/2014
Last Friday at Vintage Weekend (vintage cars, planes, and boats) at Ocean Reef (located at the top of Key Largo, Florida), we spotted these three lovingly restored Chevrolet models.  I have no idea of their lineage, I was drawn by the bright colors, and their design.  What a contrast to the gree...
12/14/2014
A new vendor appeared at the Santa Barbara Farmers Market this morning, the kiwi farmer.  These are grown in Nipomo which is a town in San Luis Obispo County, a couple of hours North of Santa Barbara. The  kiwi harvest begins in late September and ends in January.  California produces 98% of the...
12/13/2014
It is a gorgeous clear day here, the temperature this morning was 55 degrees, time for sweaters and jackets again.  After the rain everything looks brighter and more defined.  This purple/magenta cauliflower was one of the highlights of our shopping adventure this morning.   Wishing you lots of ...
12/13/2014
We decided to make a trip to Costco for some of the necessities of life like plastic wrap, foil etc...  We always peruse the wine section so that we can expand our knowledge.   We spotted this bottle of Perrier Jouet Rose Champagne dressed in a jacket with a strange pink collar and shiny button....
12/12/2014
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