The Language of Luxury

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Services for Real Estate Pros - ra@napaconsultants.com
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
RECENT BLOG POSTS
We had lunch at one of the newest restaurants in Montecito.  It is called The Honor Bar.  We shared one of the best crispy chicken sandwiches we have ever eaten.    The Honor Bar is part of the Hillstone Restaurant Group. which owns many restaurants such as: Houston's, Bandera, Rutherford Grill ...
02/27/2015
We recently tried this Barbaresco wine paired with spaghetti topped with bolognese sauce. Bolognese sauce is meat sauce that takes a half a day to make, but well worth the time.  We make a big batch and freeze it in smaller portions. We use Marcella Hazan's recipe.  Barbaresco wines are made wit...
02/27/2015
In the realm of strategic branding, the ultimate coup is creating and defining your own brand category and then becoming the “category killer” (think Kleenex, Scotch Tape, iPod). This is what you want to strive for in marketing luxury real estate: staking your claim on a market niche that is unc...
02/26/2015
As we walk by the homes or condos buildings by the beach in Carpinteria, we noticed the landscaping that often grows with sand around it.  We love the grass contrasted with purple statice.   Wishing you all a great Wednesday, Written by Ron & Alexandra Seigel-  ABOUT:  Napa Consultants, Internat...
02/25/2015
Starring William Powell and Myrna Loy Over 80 years ago, the first of many Thin Man movies came out introducing two legendary lead characters: Nick and Nora Charles. This couple captured the hearts and minds of America and cinema lovers worldwide. The tremendous popularity of these characters ma...
02/24/2015
Photo by c Sbukley We recommend, to luxury real estate marketing professionals, that you update your brand to stay current and relevant. By doing this you will stand out from your competition, and insure your longevity in the business.  Here is an example from the music business as seen on last ...
02/23/2015
As we continued our visit to J. Woetes garden delights in Los Olivos, and other oddities, they mushrooms/or toad stools caught our attention.  We think they would give anyone a smile planted in a pot or around a tree in one's yard. Wishing everyone a great week! Written by Ron & Alexandra Seigel...
02/22/2015
Yesterday, we headed to the Santa Barbara Wine Country after the Farmers Market.  We had a lunch meeting there at Sides, our favorite restaurant. After lunch we went over to J.Woeste's to see what was new and fun in their edgy floral and plant universe.  As we entered this chair caught our atten...
02/22/2015
It is nice and cloudy here, and at the Farmers' Market in Santa Barbara, everyone is hoping it rains this weekend.  Purple broccolini and strawberries stood out this morning.   Broccolini is often thought of as young broccoli, it is similar in look.  It has smaller florets and thin stalks and th...
02/21/2015
We really enjoy making our own pizza dough with imported Italian flour, and we often have a good bottle of red.  Tonight we are having Orogeny Pinot Noir from Sonoma County's Russian River.   "Orogeny is a geological term referring to the process during whidh the collision and separations of the...
02/20/2015
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