The Language of Luxury

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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
  If market leadership is your quest, as a luxury real estate company simply achieving the brand awareness of potential clients, or agents you would like to recruit, is not enough.  You must set you sites on having your company become a HOUSEHOLD NAME and achieve INSTANT RECOGNITION as the go-to ...
If you need some fresh in season veggies, and it is too late or early to go to the Farmers Market, you can always stop at the Farm Cart on Carpinteria Avenue, in Carpinteria.  It is run by a sweet young couple who have a long term lease to park their wagon near the library's book store. Today, w...
    Every year around this time, jujubes appear at the Farmers Market.  Jujube resemble and taste like a small apple.  It has a stone the size of an olive.     The Chinese make a wine from jujubes, and also used in cooking.  In the Middle East countries, such as Lebanon, and Jordan they are eate...
Are you stumped trying to come up with a color scheme for your personal or company brand? Take a cue from the natural surroundings in your marketplace or colors that might represent it.   For example, if you look to nature in a tropical marketplace there is a treasure trove of color clues.  Here...
Our tag-line for our blog, The Language of Luxury is "Get Fluent.  Get Affluent!  In our commercial real estate practice we found that our clients (building owners, developers, high end retail building owners and those who either wanted to buy buildings, or lease large retail or office space) we...
We always enjoy all the ways nature manifests itself in the plant world, even when it has spines!   Happy Sunday, Written by Ron & Alexandra Seigel- ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with profession...
We treasure the moments, that seem to arrange themselves in perfect harmony without thought or plan. "Harmony is pure love, for love is a concerto." Lope de Vega, Spanish poet and playwright, 1562-1635   Happy Sunday! Written by Ron & Alexandra Seigel- ABOUT:  Napa Consultants, International is ...
Colors abound when we visit the Santa Barbara Farmers Market!  Look at those heirloom tomatoes, aren't they beautiful?  And they are delicious.  This favorite farmer of ours gives out tomato bites to taste. We first saw Chile ristras in New Mexico in many forms such as wreaths or crosses.  Ristr...
The coppery colors of various onions was a scenery to enjoy today at the Santa Barbara Farmers Market this morning on a beautiful sunny day. Cipollini onions is an Italian varietal.  The name means little onion,  They are great for roasting or caramelizing  with a bit of balsamic vinegar, becaus...
We are always fascinated by the waves as they hit the shore.  They don't come in straight lines, they curve, they angle.  As the water recedes into the ocean, they create distinct patterns on the sand.     This one was particularly amazing: it was the result of two waves moving in the same direc...

Ron & Alexandra Seigel

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