The Language of Luxury

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Services for Real Estate Pros - ra@napaconsultants.com
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2009 

For those luxury real estate marketing professionals who like to play games on the Web, here is a site that is amazing. Go to www.freerice.com. It is a vocabulary game. For each word you get right, they donate 20 grains of rice. It is free, it is fun, and hunger is on its way out. You improve, an...
01/17/2009
Breaking away from the pack and becoming the break-away brand, the standout in your marketplace, takes focus and innovation.  Here's a luxury real estate "break-away" brand story. In the 80’s in Los Angeles, an independent luxury real estate broker decided to open his own office in the Los Angele...
01/17/2009
As a real estate luxury marketing professionals, it is important to be aware of how ecology can be harmonious with luxury. Eco-Luxury is the new buzz word. It expresses those qualities and high standards that can be achieved without creating an imbalance in the ecology of the planet. It means su...
01/17/2009
We are all subject to prejudicial branding. We are expected to stay within the norm, that standard that someone sold us. When we stray it can create a revolution. That is what happens when you carve out your own brand.You break the mold. You stand out, because you start marching to the beat of an...
01/17/2009
Here's a luxury real estate "break-away" brand story. In the 80’s in Los Angeles, an independent luxury real estate broker decided to open his own office in the Los Angeles. At that time there was a garbage strike and solutions were not in sight. He decided to divert his ad budget into picking up...
01/17/2009
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