The Language of Luxury

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Services for Real Estate Pros - ra@napaconsultants.com
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2009 

This is part twelve of our blog series entitled: Real Estate Agent Personal Branding: Learning form American Idol. It is a fun and easy way to learn the principles of personal branding. You do not have to be an Idol fan to enjoy! Tapping Into Your Inner Voice This week, Allison Iraheta sang “Papa...
03/30/2009
This is part eleven of our blog series entitled: Real Estate Agent Personal Branding: Learning form American Idol. It is a fun and easy way to learn the principles of personal branding. You do not have to be an Idol fan to enjoy! A Moment of Transformation Last night’s American Idol featured som...
03/27/2009
  This is a series in response to one of the most asked question in real estate at the moment, “How do I stretch my marketing dollars?” Be Prepared For Business: Don’t Invite People if Your Shop is a Mess Is your website like the "Little Shop of Horrors"? Many luxury real estate professionals are...
03/26/2009
This is a series in response to one of the most asked question in real estate at the moment, “How do I stretch my marketing dollars?” Co-market with Others Do what the big brands do. Think outside the proverbial box of advertising in magazines and on online. Do something that involves creating r...
03/25/2009
This is part ten of our blog series entitled: Real Estate Agent Personal Branding: Learning form American Idol. It is a fun and easy way to learn the principles of personal branding. You do not have to be an Idol fan to enjoy! Liken Your Personal Brand to What is Already Known When you introduce...
03/20/2009
As a luxury real estate marketing professional, it is important to respond to leads, emails, and phone calls as soon as possible. Here is an example of what can happen, when no one responds. Cosmetics and beauty products are one of the largest profit centers in a department store. That is why th...
03/18/2009
We often get asked how to break into the Luxury Market, and the Institute of Luxury Home Marketing is an excellent resource for learning and understanding the fine points of the market. Given the exponential growth of information in the real estate market, it is great to have the Institute as a ...
03/17/2009
The Chicago RiLver turned green for St. Patrick's Day If you want to be historically correct, you should Know that Blue is the color to wear on March 17th. The Irish Presidential standard is dark blue and gold. Dark blue and gold are considered the original colors of Ireland. St. Patrick used to ...
03/16/2009
When you own your own business as in a real estate practice, it is so easy to work long hours and become entrenched in finding more ways to put in long hours. It is important to replenish your personal reserves, take time out to be with friends, enjoy life and the surroundings in which we live. ...
03/13/2009
When you own your own business as in a real estate practice, it is so easy to work long hours and become entrenched in finding more ways to put in long hours. It is important to replenish your personal reserves, take time out to be with friends, enjoy life and the surroundings in which we live. ...
03/13/2009
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