The Language of Luxury

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Services for Real Estate Pros - ra@napaconsultants.com
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2010 

    Photo by Raluca Tudor:Dreamstime.com In luxury real estate marketing and branding, "the truth is in the details".  Refinement, subtlety and simplicity are often the benchmark of sophistication and brilliant design.  Studying the most highly recognized brands in the world often yields great i...
09/30/2010
    Recently, we were approached by a marketing director of a high profile boutique luxury real estate marketing firm that is the market leader in their area, with an important question that we hear quite often:    “Higher priced homes in our marketplace are not selling very fast.  We see the opp...
09/29/2010
    Have you considered billboard advertising to establish your personal brand in your luxury real estate marketing practice?  In most upper tier markets this just does not work.  But, then there are other markets where billboard advertising can help you achieve top-of-mind status rather quickly....
09/28/2010
    Luxury real estate marketing professionals attend seminars and workshops in order to improve their knowledge of technology, marketing techniques, and new laws which affect their business. As they walk out, they feel all fired up, armed and up to date with the latest and greatest. Are they? Or...
09/27/2010
Color is integral to the design of your logo and you web site. Here is a brief discussion of various colors, which you can use as a guideline when you are contemplating colors for your logo or web site. It is also important that the colors are in harmony with your personality and your marketplac...
09/27/2010
Luxury real estate marketing professionals attend seminars and workshops in order to improve their knowledge of technology, marketing techniques, and new laws which affect their business. As they walk out, they feel all fired up, armed and up to date with the latest and greatest. Are they? Or do...
09/26/2010
Luxury real estate marketing professionals attend seminars and workshops in order to improve their knowledge of technology, marketing techniques, and new laws which affect their business. As they walk out, they feel all fired up, armed and up to date with the latest and greatest. Are they? Or do...
09/26/2010
The art of display or staging can really invite a person to buy.  These onions were so artfully displayed in their basket that they inspired Ron to take their picture.  They inspired me to buy them for my next cooking spree! - WATCH VIDEOS-  Buzz-Worthy Luxury Real Estate Websites  Personal Bran...
09/26/2010
The color of these flowers took our breath away!  We forgot to ask their name we were so taken by their color.  If anyone knows, please let us know.  Thank you! - WATCH VIDEOS-  Buzz-Worthy Luxury Real Estate Websites  Personal Branding Case Studies   Company Branding Case Studies  About Languag...
09/26/2010
It is said that variety is the spice of life.  Variety breaks up monotony, and in luxury real estate marketing differentiates one brand from another.  The picture taken above by Ron Seigel ithis morning at the Santa Barbara Farmers Market, llustrates the varieties of berries in nature.  There ar...
09/25/2010
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Ron & Alexandra Seigel

Luxury Real Estate Marketing
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