The Language of Luxury

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Services for Real Estate Pros - ra@napaconsultants.com
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2010 

An iconoclast is a person who challenges conventional wisdom and traditional beliefs, and often shatters the very foundations upon which traditional, institutions rest. When was the last time you tried a different marketing formula?  Experimentation is vital to sustaining market leadership as a ...
11/30/2010
To be a true standout in your marketplace, as a luxury real estate marketing professional, think like a trail blazing iconoclast. The dictionary defines an iconoclast as somebody who challenges or overturns traditional beliefs, customs and values. To get into the iconoclastic mindset, check out ...
11/29/2010
Here is a shot of a wonderful sunrise that greets another day to enjoy.  We have had a long restful weekend and we have enjoyed the joyous respite.  We are looking forward to a great Monday and the week and we wish you all a HAPPY MONDAY!  - WATCH VIDEOS-  Buzz-Worthy Luxury Real Estate Websites...
11/29/2010
Two of our cats were the best of friends.  When we brought Luigi home (the grey one known as blue in Abbyssinian world) Kobe (the red Abby) adopted him, and become his mom/dad.  The two often cleaned each other, chased each other, and shared the chair.  We called them the chair-men of the house....
11/28/2010
View of the island cave, and on the left sea lions and seals lollygagging as we looked on. Close to the coast of Santa Barbara, we have the Channel Islands, (Anacapa, Santa Cruz, Santa Rosa, San Miguel and Santa Barbara)  This group of islands is designated as a US National Park.  These islands ...
11/27/2010
Antebellum Mansion Detail Hope you all had a fabulous day of merriment good food ( physical nutrition) and good times with friends and family yesterday!  Here is an idea for some mental nutrition! Ron and I finished reading a wonderful book by one of our favority authors, Pat Conroy.  You may re...
11/26/2010
Photo taken in Nordstrom's window, Santa Barbara If you know how you differ from the pack, then it is time to build your brand. A brand is multifaceted, it has a personality, it has core values, and it stands out by not being afraid to stand for something that it considers important. One of the ...
11/24/2010
  WE WISH YOU A WONDERFUL THANKSGIVING  ENJOY THE HOLIDAY!   ~ RON & ALEXANDRA SEIGEL,  LOL COMMUNITY FOUNDERS A VERY SPECIAL THANK YOU TO ALL THE ACTIVE RAIN MEMBERS Ron & Alexandra Seigel - WATCH VIDEOS-  Buzz-Worthy Luxury Real Estate Websites  Personal Branding Case Studies   Company Branding...
11/24/2010
  This is the first of a series on Iconoclasts and Iconoclastic Thinking.  2011 is the time to break all the rules! To become a market leader as a luxury real estate marketing professional, you do not have to be an iconoclast. But, to sustain market leadership in 2011 and beyond,  it is a must. A...
11/23/2010
Luxury real estate marketing professionals understand the importance of an outstanding kitchen in marketing luxury homes. You would be the first to advise your sellers to remodel or upgrade a kitchen in order to get maximum value for a home. Here is the latest in kitchen innovation design, which...
11/22/2010
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