The Language of Luxury

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Services for Real Estate Pros - ra@napaconsultants.com
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2011 

  In luxury real estate marketing and in business in general, market leadership is measured in sales volume and market share.  It is also measured with an equally important indicator, “top-of-mind status” because mindshare always precedes market share.   Here are the two keys to becoming a market...
05/31/2011
We found this beautiful pink starfish in a tide pool as we were exploring the beach.  It is the first pink one we have seen around here, usually they are orange yellow or a deep burgundy.  This one was a stand out!   Happy Memorial Day! Cheers, Ron & Alexandra Seigel - WATCH VIDEOS-  Buzz-Worthy...
05/30/2011
Our official state flower blooms in springtime.  It can be found at the side of the road where this photo was taken.  You can see patches of them on hillsides.  They seem to appear everywhere.  We love seeing them as they can brighten up any spot in the landscape with their bright colors.  In th...
05/29/2011
One of the aspects of living in California is our awareness of water conservation.  When it comes to plants and flowers a lot of attention is given to planting gardens that are drought tolerant . Succulents store water in their leaves and do well in arid climates.. One of our favorite succulent ...
05/28/2011
  Forget-Me-Not Flowers Recently, we heard from an agent, how one of her best clients forgot about her, and ended buying a new house, and listing the old one with the listing agent of the house they bought.  She had stayed in touch with them sporadically, and was disappointed that they forgot abo...
05/27/2011
   © Udra11 Luxury real estate marketing professionals should spend zero time selling and much more time looking for soul mates.  If this sounds odd to you take a lesson from one of the greatest retail brands in the world, IKEA—a brand with a soul. Are you a Frikadellers fan?  Frikadellers are fl...
05/26/2011
  The essence of a personal or company brand in luxury real estate marketing could be considered the soul of your brand.  It is the meaning and the emotion that the brand evokes in the minds of your target market.  A feature can be imitated. Searching the MLS on your website is a feature that you...
05/25/2011
Selecting the right brand name as a luxury real estate marketing professional is extremely important. Here are the criteria for excellent brand names:   It should be easy to remember It should be easy to spell It should be easy to communicate for referral sources when they tell their friends abo...
05/24/2011
This is a blog series on the the Best Luxury Real Estate Markets in the USA. Please let us know if you think we should include YOUR marketplace in this series. CONTACT US For those of you who wish to escape the intensity of the city and enjoy a quieter, more relaxed, simpler life with a graceful...
05/23/2011
We were visiting friends in the Napa Valley whose home was situated far from town in the hinterlands of the county.  It took us an hour to get there via the back roads.  We took this picture from their balcony. Happy Sunday, Cheers, Ron and Alexandra  Buzz-Worthy Luxury Real Estate Websites  Per...
05/22/2011
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Ron & Alexandra Seigel

Luxury Real Estate Marketing
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