The Language of Luxury

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Services for Real Estate Pros - ra@napaconsultants.com
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2011 

THE BIG ISLAND On the West Coast you have the Beverly Hills “Golden Triangle” with Rodeo Drive running through it. Across the Pacific Ocean, on Hawaii’s largest and geologically youngest island, you can find the Kohala Coast, also known as the “Gold Coast”.  You may not find extensive high-end s...
09/30/2011
When we got home after a Yoga workout, I was planning to post this photo.  This photo was taken near the entrance of Montecito Yoga, on e of the best Yoga studios in our area.  We were so exhausted that neither one of us could move off the couch, so here it is. Happy Thursday, Alexandra and Ron ...
09/29/2011
Now is the time to start thinking about your game plan for 2012. If you have discovered that you are losing momentum in your luxury real estate marketing practice, do not panic! Don't get derailed. Just re-invent yourself and change tracks. Look around for new opportunities. You may discover tha...
09/28/2011
It is interesting to consider that some luxury real estate marketing professionals are struggling to build a momentum of business while others are feeling overwhelmed trying to manage the abundance of business that they have attracted.   Each feels out of control, but in different ways.  Both fe...
09/27/2011
As a luxury real estate marketing professional you should understand the difference between push and pull strategies. The perfume industry often relies on pushing their product by spraying approaching customers and insisting that they smell the new fragrances. Magazine ads soaked in fragrances c...
09/26/2011
Here is a shot of koi in a pond that was aerated by a waterfall.  It is wonderful to watch these colorful beauties swim in varying patterns.  They are not as little as they appear here in this photo, I was taking this shot above the waterfall, pictured below. This waterfall is the scenery for a ...
09/25/2011
Our Maui hotel has so many wonderful ponds filled with koi.  They would show up and look up at us wondering if we had any tidbits for them.  We loved seein them swim and enjoy their surroundings. - WATCH VIDEOS-  Buzz-Worthy Luxury Real Estate Websites  Personal Branding Case Studies   Company B...
09/25/2011
We went on an expedition to test new office chairs today at Crate and Barrel in Woodland Hills.  As we were leaving the parking lot, these trees caught my eye as they are part of the landscaping on the business streets in Woodland Hills.  Happy Sunday, Ron & Aleandra - WATCH VIDEOS-  Buzz-Worthy...
09/25/2011
We have been studying palm trees lately to incorporate into a logo for one of our clients.  Once you start researching and focus on something, it constantly keeps appearing in your view.  Here is a variety of palms softening a wall, and i particularly liked the flat fan shaped ones.  I took this...
09/24/2011
Unlike Beverly Hills, Santa Barbara is more laid back in its retail area.  Here we have tall hibiscus bushes that line the sidewalks as well as eucalyptus trees.  This was taken on Coast Village Road in the heart of Montecito, our poshest aread.  Coast Village Road is lined with lovely eateries ...
09/23/2011
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