branding: Who cares about the photo on your business card? - 10/07/10 09:22 PM
There was an intriguing article on Agent Genius today about whether or not to include your photo in your real estate branding.
The article generated a lot of good feedback from agents on both sides of the fence. 
Actually I think is fundamentally the wrong question to ask.  As the former VP Marketing for Fisher-Price, in my opinion, branding has NOTHING to do with whether you include a photo or not.
Brands are built on a clear definition of your unique value proposition.  They are also built on DELIVERING against your value proposition consistently and better than anyone else.  Fisher-Price, for … (9 comments)

 
marilyn wilson (WAV Group)

marilyn wilson

Arroyo Grande, CA

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WAV Group

Address: 291 Falcon Crest Drive, Arroyo Grande, CA, 93420

Office: (805) 473-9119

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Articles and studies posted about emerging trends in marketing, online tools and technology. WAV Group regularly publishes articles and research papers about a variety of important topics for real estate professionals. WAV Group also regularly measures consumer attitudes and perspectives through its projects conducting focus groups, online surveys and one on one indepth interviews. WAV Group is one of the leading real estate consulting firms in the industry. They work with companies conducting strategic planning, real estate technology evaluations, management advisory services and marketing, communications and brand planning.


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