website: FREE SEO Opportunity for links to your website - 11/29/11 10:24 AM
NOTE:  Just to reiterate, the tool offered in this article is truly free with no hidden surprises.
Friends, a couple of weeks back I posted a "free" SEO opportunity that has turned out to be quite the disappointment.  What was once a nice idea to share information has been turned into a monetization tool...a practice, I might add, that can be destructive to a business.
A practice that concerns me with regard to how ActiveRain has handled the whole "Rainmaker" thing.
Since that turned out to be, in essence, a non-opportunity, I wanted to bring you something substantial to the table … (4 comments)

website: Google Webmaster Tools Are A MUST For Your Website - 11/08/11 07:36 PM
After a nightmare of a hack attack, my website is finally back up and running.  We went ahead and did a fresh redesign, as well:)   Thanks to some nice Google tools the process, while daunting, was at least a more smooth process and a tad easier.
Two words with regard to Google Analytics and Google Webmaster Tools: Use Them.
About a month ago, my website was hacked and subsequently flagged by Google for MalWare.   In the wake of trying to fix the problem, my good friends at MIND Development and Design said it was a good idea to go ahead with … (0 comments)

website: FREE SEO Opportunity That Most Real Estate Pros Are Overlooking - 11/04/11 09:21 AM
We SEO geeks have a saying:  "Content is King, Linking is Queen."
The gist of this is that before you focus on driving people to your website/blog and acquiring links to your page, you want to make sure people will like what they see once they're on your page.  Mainly, you want your content to be engaging, thoughtful and (most importantly) readable.  Complete sentences and correct grammar still count once we're all in adulthood...especially in this Internet age.
Which brings us to the "linking" portion of our show referenced in the headline of this article.  I was doing some research for … (144 comments)

website: Protect Your Domain Name: Throw This Letter Away - 04/18/11 10:47 AM


(note: this is a re-post for the groups I couldn't include on the first post)
If this letter is looking familiar, it wouldn’t surprise me. These things go out every day and if your domain name is coming up for renewal, be ready to receive one of these.  It’s vitally important in your social media and Internet marketing mix to protect your domain name.
(click here to enlarge the domain letter and take a closer look)
This letter is a scheme, pure and simple, and there’s an easy way to avoid it. Be aware of who you actually bought your domain name from and make sure … (2 comments)

website: Have You Received This Letter? - 04/18/11 10:35 AM

If this letter is looking familiar, it wouldn’t surprise me. These things go out every day and if your domain name is coming up for renewal, be ready to receive one of these.  It’s vitally important in your social media and Internet marketing mix to protect your domain name.
(click here to enlarge the domain letter and take a closer look)
This letter is a scheme, pure and simple, and there’s an easy way to avoid it. Be aware of who you actually bought your domain name from and make sure you renew it through them.
GoDaddy is my choice for buying domain names and for … (3 comments)

website: Your Website = Rome - 03/21/11 04:53 PM
Are you spending money on Internet marketing and finding yourself overwhelmed? Do you feel like you’re spinning your wheels and accomplishing little or nothing in terms of tangible results?
The old adage of keeping it simple is the key.   Clients know my simple philosophy by heart:  All roads lead to Rome…Rome being your website.
The ultimate goal is to earn business through your Internet and traditional marketing efforts…and it takes both.   And that’s where it gets confusing, thanks to the myriad “solutions” available online and the unfortunate promises they make in their sales pitches.
Always remember:  The purpose of your … (2 comments)

website: Market Yourself Effectively - 02/18/08 08:55 AM
In a point-and-click world, there's a lot of emphasis on immediate gratification.  If this is your mindset with your marketing efforts, your efforts will fail.  Plain and simple.
You might have the occasional moment where the planets align and you get that immediate gratification, but that's the exception and not the rule.    It's those fleeting moments of instant gratification that allow us to hold on to the funny (really quite hysterical) notion that that is the way to determine whether a marketing effort is successful or not. 
It's very much like the analogy I've heard from countless experienced real estate … (7 comments)

website: Come Out On Top...Online! - 02/15/08 10:35 AM
It's not rocket science.  It's easy.  All of you can do it.
Yet so many of you don't.
I'm a great believer in consistency.  I also believe in leadership by example.  And then there's serendipity, which brings us to this blog posting.
I teach my agents the importance of not just having a blog and a website, but the importance of being active online and keeping your online presence fresh.   This concept was never more clear to me than yesterday. 
I Googled my name yesterday and found out I'm a scientist, a university professor (for 2 universities), a professional soccer player, and a bicycle expert … (11 comments)

website: How To Come Out on Top...ONLINE! - 02/15/08 10:18 AM
It's not rocket science.  It's easy.  All of you can do it.
Yet so many of you don't.
I'm a great believer in consistency.  I also believe in leadership by example.  And then there's serendipity, which brings us to this blog posting.
I teach my agents the importance of not just having a blog and a website, but the importance of being active online and keeping your online presence fresh.   This concept was never more clear to me than yesterday. 
I Googled my name yesterday and found out I'm a scientist, a university professor (for 2 universities), a professional soccer player, and a bicycle expert … (5 comments)

website: Performance Enhancing Substance - 02/14/08 09:57 AM
I wanted to share this wonderful response I got to my blog post this morning titled How To Be Found Online.  The post focused on the fact that social networking and online presence is meant to enhance or augment your other efforts, not necessarily replace them.  Direct contact with your database should always be your goal.
Yes, the title of this blog post was another of my cheap ploys to get you to read, although I do hope the substance of this post will enhance your performance:)
Thanks to Lorraine and Loretta Kratz for this insightful comment:
"The one thing I think that … (1 comments)

website: How To Be Found Online - 02/14/08 08:09 AM
One of the most common issues I come across with agents and their online presence is total dissatisfaction with social forums.  Most agents who express this simply don't understand the role social forums play in the big picture.  In addition, they tend to believe that social forums, lead generation and the like are replacements for the old-fashioned art of meeting people.
Alas, they are not.
What they do, when used properly, is augment all of your other efforts.  Let's face it, if they can find you pretty easily online it lends more credibility to your email drip campaigns, your direct mailers and even … (7 comments)

 
Mark Boyd (MarQeteer) Rainmaker large

Mark Boyd

Lancaster, PA

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MarQeteer

Address: Lancaster, PA, 17601

Mobile: (717) 538-8940

Office: (717) 826-5464

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