Mark Frederick's (markfrederick) Blog

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Services for Real Estate Pros - ActiveRain
I'm wrapping up my stay here in San Francisco at the Trulia offices and it has been great. All of the people at Trulia have just been fantastic and their commitment to and excitement about ActiveRain and our story is very apparent. I had a chance to talk about ActiveRain, the power of our communi...
About two years ago my wife and felt that the kids (and us too) were spending too much time in front of the TV. Now, we're not one of those militant anti-TV types. We enjoy our programs like anyone else but we found that having an active TV on in the house was absorbing too much attention and tim...
I’m very excited to have Sprint advertising on our site. The ActiveRain community is one of the most engaged and open to new tools and opportunities to drive their business and their success, and one of the key components is affordable and capable mobile technology. With the launch of the iPhone ...
I'm always excited when I can use the services of our advertisers and recently I tried for managing a website for my kendo club (  I had been using a domain provider who will remain anonymous, suffice to say they were not based in North America and I had been suf...
Generally-speaking, people have negative customer service/tech support experiences and are rightfully vocal about their experiences. The old adage is that bad news moves fast and that is very true. Recently, I had a very positive experience with technical support; specifically Kodak tech support ...
Twitter is rapidly growing in importance for online branding and engagement. What started as an experiment by some ex-Googlers and a visionary , has become a mainstream marketing tool, embraced by Fortune 500 companies, startups, and millions of individual users. Tools like HootSuite, TweetDeck, ...
Shortened URL's are pervasive in social media because they economize on space (especially in Twitter) and allow for more message and less link. The real value in a shortened URL is that it enables you to track the reach and amplification of your messaging ("amplification" and "reach" are critical...
One of the most influential thought leaders for businesses and people is Seth Godin. Author of numerous books and blogs on how best to create, promote, and grow a business, organization, or an idea; he is one of my favorite writers and his message resonates because of its call to action for hones...
I recently started working in Seattle and, as usual, I like to walk around and find great places for lunch. On my first trip I found the Yellow Dot Cafe on Westlake Avenue North. The people behind the counter are very nice, even offering to make me a specialty drink since this was my first time t...
 A blog post from Jan 2011: Pros and Cons of Social Media Engagement Pros: 1.       Social media (as defined by current tools and platforms – increasing use of smart phone, online networking sites (LinkedIn, Facebook, Twitter, MySpace, WordPress, Tumblr, YouTube, Vimeo, etc.) has sparked a demand...

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