real estate marketing: 3 Tips for a Successful Real Estate Blog - 02/11/15 12:59 PM

Blogging has been a hot trend in business for several years now. Business owners, including Realtors®, realize that customers are searching online, and search engines give results based on great content that seems to match the keywords used by the customer. The goal of any business blog is to be relevant to specific keywords in order to gain customer traffic.
However, that shouldn’t be the only goal. Just like with print marketing in key neighborhoods, you want to establish a relationship over time. That means creating useful content that keeps readers coming back, even if they don’t need your services … (3 comments)

real estate marketing: 5 Tips to Maximize Your Realtor® Website - 01/28/15 02:59 PM

There are over 3 billion people in the world that use the internet. With that many people online, a Realtor® can’t afford to do without a website. However, there are so many websites online that it can be hard to know how to stand out. These five tips will show you how to maximize the effect of your website on your realty business.
Use Graphics and Have a Responsive Site Graphics are an undeniable part of showing off your real estate business online. People love to see pictures, and having a great photo gallery of each listing will help generate interest and create buyers. … (2 comments)

real estate marketing: Why Winter IS a good time to sell! FREE Winter Marketing Download - 12/11/13 12:09 PM
I've been reading many articles, opinions, videos and blog posts lately about why it's a great idea to list a home for sale in the winter. My reticular activator must really be active right now, because I feel like I see more homes for sale in my own neighborhood now than I do in the summer and spring months. My neighborhood has really low turn over, because of a high ranking elementary school, it's shocking to see so many for sale, but I am really having a complete paradigm shift about why selling in the winter makes great sense.
In the … (1 comments)

real estate marketing: WEBINAR: 5 Tips to Generate Hot Real Estate Leads as Temps Chill - 11/13/13 08:34 AM
As temperatures dip, so can the number of escrows open in your pipeline. That doesn't mean real estate agents should take the next few months off until temperatures thaw.
This the the time of year you can really make things happen for yourself. Cole Information Systems together with PrinterBees is sponsoring this totally free real estate exclusive marketing webcast to talk about how Realtors® can generate hot leads as temperatures chill, inventory tightens up and there aren't as many buyers on the hunt.
Agents will get their most common questions answered about putting together a quality database, how to target the … (0 comments)

real estate marketing: More Than 50 New Real Estate Farming, Just Sold, Just Listed Postcards - 03/04/13 04:25 PM
If you haven't been by the PrinterBees Real Estate Marketing Home page, it's a great time to "buzz on by"!  The designs are FRESH, new and have never been seen before. Be the first Realtor® in the area to begin marketing with these awesome new farming postcards! 
Thousands of Realtors® across the country are using PrinterBees for their real estate marketing because:
The service is really amazing The design work is all done by professional graphics designers AT NO ADDITIONAL CHARGE. 
Provide your information, upload your images and wait for a proof!  Yes, you're allowed to make changes. The marketing looks … (9 comments)

real estate marketing: What a trip to the car dealership can teach you about real estate marketing - 12/04/12 04:29 PM
Have you ever walked on to a car lot and asked how much a car costs? What was the answer you got? I bet they didn't answer your question directly, they never do, because in all reality the cost of the car won't be the determining factor of whether you purchase the car or not. If you've gone car shopping before, you know as soon as you identify a car you like, you are quickly introduced to the finance manager to start working numbers, because he/she is the one who will actually make the deal happen. When the finance manager begins … (6 comments)

real estate marketing: Secrets Top Agents DON'T Want You To Know About Their Marketing Plans - 10/30/12 07:57 AM
One of the best ways to continue to build and ramp up a real estate business is to do continuous marketing (obviously), BUT doing the right marketing at the right time to the right audience is the secret recipe for marketing some agents are still trying to figure out.  I hope this serves as a shortcut to figuring it out and helps you find the fast track to building the type of real estate business you dream of and desire for yourself.
Sending out Just Listed/Now Pending/Just Sold postcards in a neighborhood where you have transaction activity happening will help build … (0 comments)

real estate marketing: Short Sale Marketing - Easier and More Effective Than You May Think - 08/08/12 10:52 AM
For many Realtors, becoming the "short sale" go to Realtor(R) has kept their businesses alive and kicking for the last several years with the market being like this for a long while now. Many that missed the real estate "short sale" train have been left behind, many of which have left the business where short sales make up for more than 50% of the sales in their markets. There are still so many markets where short sales are still making up a huge percentage of the sales and are the norm.
The good news is....It's never to late to catch that … (1 comments)

real estate marketing: Pen Marketing - Less Than A Postage Stamp @.30 ea. - $75 for 250 custom imprinted pens - 03/02/12 02:53 PM
If you consider the biggest impact any marketing piece can have is the repetition of seeing the marketing piece over and over and over and over. Obviously using pens for your marketing is not only a great marketing medium, but it's also perfect for the repetition required for great marketing.  And...who doesn't need a pen!  Everyone needs a pen and the best part...they cost less than a stamp! They do a lot more for your marketing than a stamp too!
I was prompted to write this post when I realized one of our vendors was having an unbelievable special on … (3 comments)

real estate marketing: How Does Your Business Card "Stack Up" During Broker's Trour - 01/23/12 05:23 PM
The exchange of business cards during a busy brokers tour will definitely find your card either buried in a stack or fanned out on the counter-top for all who enter to view and make mental note of. When I go on broker tour, I ALWAYS..ALWAYS try to sneak a peak at who has come by already. I feel excited when the agent holding the home open has actually placed them all so nice and neatly for easy's an invitation in my mind...right?
Now, you know you do the same thing! When you're out with a client showing property, you KNOW … (5 comments)

real estate marketing: Unemployed Borrowers Given A Break By Freddie Mac - Skip Up To 12 Months Of Mortgage Payments - 01/09/12 04:11 PM
Great news for homeowners who are unemployed and having a hard time finding work when it comes to having to make mortgage payments with no source of income.   Freddie Mac's loan serving companies are no longer required to get pre-approval from Freddie Mac to approve up to six months of skipping mortgage payments for unemployed borrowers.  Freddie Mac loan servicers can now grant forbearances without prior approval from Freddie.
More good news...for those having a problem finding work for longer than six months, those borrowers can apply for an entire year of forbearance, but it requires per-approval from Freddie Mac … (2 comments)

real estate marketing: Free Marketing Download - 7 Reasons Why It's Smart To Sell In The Winter - 12/30/11 09:50 PM
We, at PrinterBees are so thankful for the steady stream of visitors we have from our friends on Active Rain.  If you haven't "buzzed by", we hope you will soon.  PrinterBees specializes in real estate marketing.  As a thanks, we have created a free real estate marketing flyer download to help you educate sellers why wintertime is a great time to sell a home! 
I've been reading many articles, opinions, videos and blog posts lately about why it's a great idea to list a home for sale in the winter. My reticular activator must really be active right now, because I … (4 comments)

real estate marketing: The single most important reasons to put marketing ON HOLD in December - 12/15/11 09:01 PM
Marketing in December could a waste for many Real Estate Agents. As a small business owner, marketing is no doubt a top priority if you wish to stay in real estate long term. Marketing is like food for any real estate business, the more you feed the marketing machine, the more business you generate. At least that's how it usually works when properly executed. If your like many, you likely have a limited budget for marketing and must make the most of it, they're limited, which is why they're called budgets.
December is a time when Corporate America turns up the … (5 comments)

real estate marketing: 9 Common Real Estate Business Card Blunders...check your own business card against the blunders - 12/14/11 07:32 PM
The most common blunders with business card marketing..."business card marketing"? Sounds funny, but your business card is your most important marketing piece and the most cost effective when you consider the cost per business card and how easy it is to distribute them. 
The most common business card blunders:
1. Throwing everything on your card, but the kitchen sink! The people you hand your card to don't need every phone number you have, three different email addresses or several different web addresses (unless it's the baby sitter of course!). Simplicity is best, less is more, looks so much better and is … (6 comments)

real estate marketing: 7 Social Media Myths: Why Social Media Can Make or Break You - 12/14/11 04:50 PM
This article originally appeared on the blog The Real Esate Marketing Guru....Good stuff!!! A blog I subscribe to.There isn't a day that goes by when we aren't reading something about social media, how to use it and why it's so important. It's hard to determine which to pay attention to and which are a bunch of bologna! The more difficult part for small business owners is trying to keep up with it all. There are new sites being launched all the time and it sometimes feels like you have to be on all of them to find any success. That isn't … (1 comments)

real estate marketing: Five Simple Ways To Trim Marketing Costs - 12/09/11 05:51 PM
This article originally appeared on The Real Estate Marketing Guru...
My perception is that there are two main reasons small business owners don't INVEST more effort/energy/money into marketing. (Please correct me if I'm wrong) Small business owners don't have the time/resources and they don't have the budget. For many, a marketing budget doesn't exist due to all of the other expenses that come along with building a business, and is often an afterthought.  Will I make payroll, all the overhead expenses and be able to pay myself too? 
Can't market a business that's out of business because expenses aren't paid, right? … (2 comments)

real estate marketing: How 250 Postcards a month could be a game changer for 2012 - 12/02/11 05:40 PM
As a Realtor trying to flourish in this market, your likely continually mulling ideas over in your mind on how to increase business/revenue and in this economy, how to do it for as little as possible! Right?  There are the obvious outlets like Facebook and Twitter to promote your business that are free , BUT how do you get people to those outlets? Prospects and past clients must like or follow you for those outlets to be effective. That's where some consistent print marketing can make a huge difference in your social marketing results.
If you were to do a simple … (9 comments)

real estate marketing: To Include or Not Include the listing price...that is the question - 11/30/11 07:16 PM
There is such a split on which way is best and I have been asked many times throughout the years about listing fliers. I think if I were to ask 100 Real Estate Agents which is the better approach, I would likely see a 50/50 split on which is best.  I myself have an opinion on the matter, and agree with what Ben Kinney has to say.
I have stumbled upon a great blog/video post from Ben Kinney of Keller Williams in Washington. I enjoyed is post so much, I called him directly to learn more. Our quick conversation helped me … (0 comments)

real estate marketing: Update on "Some Guy" who dropped off the postcard at my door - 11/23/11 03:34 PM
I wanted to do a quick update on my Active Rain post "Some Guy Who''s Name I Can't Remember Postcard Marketing", It's been almost a month since I received his "first"...and I'm still predicting...his "only" postcard. 
I kept the postcard (printed at Vista Print...their marketing was on his postcard???) and stumbled upon it recently.  Still can't remember the guy's name, and I took a moment to read it again!  I'm coming up empty. 
I'm still waiting...waiting...waiting to see if he will attempt a second postcard drop.  I'm predicting, he won't and has now wasted his investment of time and his "free … (5 comments)

real estate marketing: The fastest way to increase your number of listings - 11/22/11 04:31 PM
As a Realtor (R), I probably don't have to tell you that you need to "list to last" in the real estate profession. Listings lead to more listings because listings give you exposure. Marketing your listings gives you even more exposure. The big question becomes exactly HOW do you make sure you are always "listing" to make sure you last. I've talked to many people who have been in the business for more than 20 years and they all tell me the same thing. more marketing!
You need a plan, a real estate marketing plan that leads you down the … (2 comments)

Nadine Larder, Real Estate Marketing Expert and CEO/Founder of Pr ( Rainmaker large

Nadine Larder

Real Estate Marketing Expert and CEO/Founder of Pr

Dublin, CA

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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.




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