next level agent: Nobody Wants to Read Your Newsletter - 01/23/08 08:22 AM

Ok, maybe what I should have said is "nobody wants to read your newsletter if it's a boring collection of complicated statistics and boring real estate news updates." 
Yes, I am aware that you are in the real estate profession and therefore want to impress upon your contacts (your newsletter recipients) that you are the real estate expert in your area and you know everything there is to know about the local and national markets.  The problem with this approach is that it serves your ego more than it serves your audience.  Think about this analogy:  you want your insurance agent … (14 comments)

next level agent: You Can't Ignore Us!!! - 01/22/08 08:38 AM
 
You Can't Ignore Us!! 
We love email and instant messaging.  In fact, we all learned to type really fast by spending hours on AOL Instant Messenger gossiping with 5 friends simultaneously.  We have thousands of songs (and podcasts and tv shows) on our ipods.  We consistently go over our cell phone plan limits on text messaging but don't even come close to using up our minutes.  Facebook and myspace accounts let us keep in touch with old friends without actually talking to them.  We are pretty sure we couldn't live without the internet and we need our laptops... desktops just won't do.  When we don't know something we … (6 comments)

next level agent: Your Laptop is Your Billboard! - 01/21/08 02:56 PM
 
In my last post, I wrote about my friend Diane who generates leads while running errands just by wearing her nametag.  Her nametag is her billboard! 
Then I read Todd Heuffed's post on the merits of doing business at a coffeeshop.  In the post he said he was thinking about posting a small sign on his table while he is working from his laptop and enjoying his coffee.  And really, you wouldn't need a sign, you could just slap a sticker on the back of your laptop.  Your laptop is your billboard!
That got me thinking... how else could you turn daily activities into lead generating activities?
Why … (13 comments)

next level agent: Your Nametag is Your Billboard! - 01/19/08 07:09 PM
 
I know an agent who loves running errands.  She likes waiting in long lines at the bank, and she looks forward to sitting around a doctors office waiting way too long for an appointment.  No, she's not crazy.  She likes this stuff because she turns errands into lead generating opportunities. 
Does she start forcing her cards on everyone in line, or start making real estate announcements in the waiting room?  No.  She just wears her name tag.  That's it.  That's the big secret.  She just wears her nametag, and inevitably the inquiries start pouring in.
How many of us have said "I didn't have time to … (7 comments)

next level agent: Where Do You Put Your Listings? - 01/14/08 09:27 AM

I'll keep this short.  We all know there are tons of real estate websites that we can advertise our listings on for free.  I'd like to create (then post) a kind of "master" list of free sites, but I need your help.  Send me a comment and let me know what are your favorite FREE real estate advertising websites.  To get us started:
realtor.comworldproperties.comzillow.comtrulia.comcraigslist.compennysaver.comoodle.comlycos.com
and what else?......
Meghan MulleeReal Estate Business & Marketing ConsultantThe Next Level Agent
 
(8 comments)

next level agent: Your MOST Important Internet Tool!!! - 01/11/08 10:54 AM

The most important internet tool for Realtors is often the most overlooked.  I taught a class yesterday entitled "Top 10 Internet Tools to Improve Your Business", and opened by asking people to name a few internet tools that they thought were important.  Websites, eflyers, and databases were some of the most common answers.  To my surprise, no one mentioned the MLS!
Maybe we are so used to using the MLS that we take it for granted, even though it can be our MOST important internet tool.  The MLS is accessed 24/7 by thousands of Realtors, and NAR statistics prove that a Realtor … (6 comments)

next level agent: Goals Are Not Results! - 01/09/08 10:07 AM
 
There is a misunderstanding in business as to what goals are.  Think of it like driving from your home to the beach.  The beach is the final destination, but there is a certain route you want to take to get there.  You must use a map and plan the route, making sure to pass certain landmarks along the way.  For example, from your house you must take a right at the gas station, then a left at the bank, then another right at the clocktower before you arrive at the beach. 
Using this analogy, think of your house as the place you … (3 comments)

next level agent: New Year's Resolutions - 01/07/08 07:00 AM

Ah, the start of a brand new year!  The chance for a clean slate, and a new beginning.  The chance to leave behind the mistakes and disappointments of the year before.  As we do every year, we all vowed that 2008 will be better than 2007, and we made the requisite resolutions as added insurance!
Well, we are exactly one week into the new year.  I'm curious:  what are your new year's resolutions for 2008, and have you stuck to them so far? 
Meghan MulleeReal Estate Business & Marketing ConsultantThe Next Level Agent
(1 comments)

next level agent: Make your Meez look like Yooz! - 12/21/07 09:17 AM
  
As I was perusing the blogs this morning I ran across Sally Zatkoff's posts.  Her posts were great, but what really caught my eye was the avatar in the right side of her blog.  I couldn't help myself.  I know I'm supposed to be working, but I had to check it out.  I clicked on her avatar, which took me to Meez.com, and then I spent way too much time trying to make one look like me.  Did I succeed?  Ummm kinda, I guess.  Not 100%, but close enough for a fake cartoon picture.  Hey, it's the Friday before Christmas... … (13 comments)

next level agent: MySpace Networking??? - 12/20/07 01:37 PM

Being a "Millenial" I've had an active myspace page for a while now.  I've used it to keep in touch with (and send silly messages to) my college buddies, high school BFFs, and my siblings.  I recently decided to use it as a business networking tool, and set up a separate page for my business needs.   As of this morning, my page is up and running.
My question to you guys is:  What are the best groups to join for real estate-related social networking on myspace?  Looking forward to your answers!  Thanks!
Meghan Mullee:  The Power Behind Your Sales
Real Estate Business & Marketing Consultant
The Next Level … (3 comments)

next level agent: Standing up for the "Older Guy" - 12/20/07 07:28 AM
 
As some of you know, I'm taking a stand for the older guy!  I overheard someone say that I shouldn't encourage people to join ActiveRain because it's only for younger agents.  I totally disagree, but need some help backing up my opinion. 
I would really appreciate it if you guys could take just a second to VOTE in the age-range survey I placed over there on the right side of my blog.  Today is the last day to vote!  I'll post the results tomorrow.  Thanks for your help!
Meghan Mullee:  The Power Behind Your Sales
Real Estate Business & Marketing Consultant
The Next Level Agent
UPDATE:  … (53 comments)

next level agent: Too Old to Blog? - 12/19/07 02:58 PM

Are you too old to blog?
I overheard someone say today that I should not encourage people to check out ActiveRain because blogging "is a younger, hipper thing and she'll lose the interest of the older agents."  Really?  I don't buy it.  I think blogging is a useful tool for any agent, and age ain't nothin but a number! 
In the interest of proving people wrong, I'd like to hear from everyone regarding their age.  Would you guys do me the favor of taking a second to vote in the survey on the right?  I bet most bloggers are older than the naysayers think!
Thanks!!!!
Meghan Mullee:  … (15 comments)

next level agent: Take 1/2 the Year Off & Still Make $$$ - 12/19/07 12:19 PM

An agent I met with yesterday asked me if there was a database system that she could pay for for only 6 months out of the year.  She is a snowbird, living here in Florida for 1/2 the year, and spending the other 1/2 up north.  When in Florida, she works hard at real estate full time.  When she goes north for the summer, she takes the time off.
I advised her that it is well worth her time to spend money on a database for the entire year, and here's why:
Feature:  Organize your contacts in a database. Benefit:  This will save … (2 comments)

next level agent: Top 10 Things to Get Done Before 2008 - 12/18/07 02:14 PM
  
Top 10 Things to Get Done to 2008
1.  Get a Database
An electronic database system, such as TopProducer, is crucial to organizing and efficiently running every aspect of your business from budgeting to marketing to daily scheduling.
2.  Create a Budget
You have to know how much you can spend before take another step.  Your marketing and networking plans will be contingent on your budget, and they will fall by the wayside when you run out of cash unless you plan accordingly.
3.  Brand Your Business
Get a well-designed logo and slogan, and put it on everything!  Set yourself apart, and make your brand memorable.  It should … (13 comments)

next level agent: 3 Best Blogs for "Newbies" - 12/17/07 02:22 PM

3 Best Blogs for "Newbies"
Hi, my name is Meghan, and I'm a blogging newbie.  ALL: "Hi Meghan!"  Thanks guys.  I've been on activerain for a couple of weeks now, and also just started an outside blog featuring marketing tips and tricks.  I consider myself fairly tech savvy, but of course, I don't know everything. 
Being a rookie blogger I have spent an inordinate amount of time searching through other blogs to learn as much as I possibly can.  As a thank you to those bloggers, and as a helpful hint to other newbies, here are the three blogs I have found … (1 comments)

next level agent: The Basics of "Happy Meal" Service - 12/17/07 11:19 AM

The Basics of "Happy Meal" Service
1.  Lay out the "menu" for your clients. 
McDonald's gives you a choice of a hamburger, cheeseburger, or McNuggets, a choice of side item, and a choice of drink. Give your clients a list of all of your services, and let them choose which they are interested in.  Each property and each listing situation is unique.  Be flexible, and let your client be a part of the listing plan. 2.  Guarantee the product and the service.
McDonald's guarantees that your cheeseburger, fries, and soda will be ready quickly, will be hot & fresh, and will be served in a pretty package.Guarantee that everything you do … (1 comments)

next level agent: Real Estate Marketing: Tips, Tricks, and "Best Ofs" - 12/16/07 12:15 PM
 
Agents are always looking for the latest real estate marketing ideas & emarketing tips.  As a bonus section on The Next Level Agent blog, I've added a widget for "The Top 3s".  This is dedicated strictly to short lists of tips, tricks, and "best ofs" to help your real estate marketing and emarketing campaigns.  The mission of this new site is to provide creative ideas to help you get your business brand in the public eye and make it memorable!
"The Top 3s" debuts today!  I'm looking forward to your comments and questions.  Please let me know if there are any specific topics … (4 comments)

next level agent: He Who Waiteth... - 12/14/07 11:03 AM
When I was growing up, my dad had a wooden plaque on the wall of his office that I always found inspiring ever since I was a little girl.  His dad had given it to him, and I always hoped he would give it to me. It was, in a humorous way, the embodiment of everything my dad ever taught me.  The plaque read:
Well he apparently gave the plaque to my brother because I saw it on top of his "crap to take back to college" pile the last time I was home.  I'll save you the "you always get all the … (4 comments)

next level agent: Strap on your cleats, and keep on moving! - 12/14/07 08:47 AM

The other day I was talking to my business associate, Dennis Giannetti, about how agents are handling (or not handling) the changing market.  He presented me with a metaphor that I have to share.  Here's what he said:
"Imagine you were a runner.  For a while, you're running along a nice flat, dry surface at a great pace.  Then suddenly, it starts raining. The field gets muddy, and really slippery.  Do you fall down and blame the field?  Or, do you strap on your cleats and keep on moving?"
This isn't just a cute way to say "don't give up".  It's saying that if conditions … (9 comments)

next level agent: Blame Yourself, Not the Market. - 12/14/07 08:15 AM
 
This morning Wayne Miller posted "I don't mean to be anti-social, but please don't invite me to your pity party".  Basically, he went to a meeting with other realtors, who suddenly all started blaming the market for their lack of recent success, and were feeling really sorry for themselves.  Instead of joining the pity party, he began to mentally make note of all the things he had to do to lead-generate that day.
Good job, Wayne!  Now, I don't know this for a fact, but I'd be willing to bet that Wayne has a multi-level business plan.  I'd bet that he follows … (10 comments)

 

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