marketing: How to spot a Realtor who has lost touch with the industry and their own business - 01/15/09 04:16 PM
During my daily 'Expireds Watch' I came across a perfect example of just how inept some Realtors have become within the current world of Real Estate.
This simply blows my mind.
Property Description:
Roomy, updated cape cod home on over an acre. Large ultra modern eat in kitchen. Huge LR/DR area plus extra LR/FR. 1st floor bath & bedroom. Air conditioning and furnace 2 years old. In ground pool off of kitchen. Replacement windows, 2 car detached plus 1 car detached garage, plus an attached carport. Country living at an affordable price.
The home was on the market for 190 Days.
And...*drumroll*... … (14 comments)

marketing: The #2 Reason Your Listing Does Not Sell - 01/13/09 01:50 PM
That's right, # 2.   It's time to focus on what I believe is the SECOND biggest reason homes sit on the market.   We all should know what # 1 is, PRICE, and there's already plenty of explanations out there concerning why price is numero uno.  Find some of those HERE, HERE, HERE, HERE, and HERE.  So instead of shooting a dead horse, I hope to make a case for 2nd place!  And who might be the winner of a fabulous NUMBER 2 prize??
 MARKETING!!!!
To help you understand the power of reason # 2, let's take a good look at a recent list of expired listings that popped up in the wonderful … (9 comments)

marketing: Hey Realtors - learn to spam on your own and stop asking the company to do it! - 11/17/08 12:18 PM
I would love to know why so many Realtors feel its "ok" to send flyers, open house notifications, broker's opens, new hire announcements, and other such email nonsense to other Realtors.
Last time I checked, unsolicited email that I or other agents DIDN'T SPECIFICALLY ASK FOR...is lawfully S P A M.   The fact the Realtor you are emailing is related to your business field as another licensed Realtor has no bearing on your ability to send people this garbage.  The CAN SPAM LAW doesn't recognize that little tidbit so many agents thinks should apply.
"Well they are a Realtor too, they should … (21 comments)

marketing: Are you enhancing your listings on Zillow for FREE? Why NOT? - 04/01/08 10:30 PM
I'm curious how many people have taken the time to update and enhance their listings on Zillow?  With so many sites now feeding listing data into Zillow it's imperative, in my opinion, to keep the information correct.  Specifically your own listings.  If you don't enhance your listings, which again can be done FOR FREE, do you at least check on whether or not the info is correct?  If not, I would love to know why.
I know Zillow is a mixed bag with some people, but I still think you should be on top of your listing data, wherever it is.  Especially considering Zillow is no schlep when it … (8 comments)

marketing: Convert PowerPoint Shows to Flash - 03/13/08 09:58 PM
After reading Brad Andersohn's blog today on Making A Point - The Power Point Way! , I thought I would pass this neat product on.
PowerPoint to Flash - Dreamingsoft
It's a $49 product, but if you're looking for an easy to use method to convert Microsoft Powerpoint Files to 'Flash' files, I must admit this is pretty nice.  Keep in mind this tool is not for the technically challenged.  This product will convert the file into a .SWF file.  It must then be manually integrated into your website and HTML knowledge is somewhat of a necessity.  But, if you are into to this … (9 comments)

 


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