Peyman Aleagha is the founder and President of RealtySoft.com. RealtySoft provides web-based marketing solutions including agent and broker websites, IDX, contact management, listing management, and syndication to real estate professionals.
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At its heart, real estate is a business of information. A Realtors job is to gather, understand and convey that information. It's what makes you an expert in the field. You can spend every hour of your working day processing information. You can know your market area cold, able to spew out ev...