branding: I'M WHAT YOU'RE LOOKING FOR - 09/30/14 03:12 PM
It's gnawing at you. You want to say what you do, advertise it, yell it from the roof tops and tell every passerby or motorist...drive or look no more or anywhere else. I can help you with all your professional and personal needs right here and right now. Take my card! Visit my web site! Sample my wares! Let's do business!
WELL YOUR NOT ALONE
Every retailer, wholesaler, manufacturer, movie producer, investor and developer as well as customer servicer or provider of sales, service and products is saying the same thing the best way they know how. What Madison ave has taught us is that a quick, memorable … (8 comments)

branding: SCRATCH THIS ITCH OFF YOUR LIST - 09/29/14 07:41 AM
In one more day, the SCRATCH THE ITCH WITH RICH will come to a close. Use this reminder to get in your catchy slogan, tag-line, one-liner and memorable phrase that introduces you into the the marketing world. It is your ticket to brand and some nice history accompanies that slogan as we are learning from the entries
IS THIS NECESSARY
You are a professional and you have a desire and a business model and you want to crank it up and run it at optimum. Having a slogan is like having a door mat with a welcome message on it. Right before someone is going … (8 comments)

branding: PURPOSE OF THE SCRATCH THE ITCH WITH RICH contest - 09/25/14 01:13 PM
We are coming to a close of SCRATCH THE ITCH WITH RICH which officially ends September 30 at the pumpkin/coach hour. The judges have seen and read some very nice entries and are standing by for last minute entries and certainly will have their hands full trying to bestow an awarding honor on just three when all entered qualify and function so well. 
REMEMBER ME...
What we hope to see from all the entrants is more personal and professional success via branding and exposure using optimum marketing to further aims and reaches. Often a jingle, slogan or tag-line lingers long after someone has clicked … (4 comments)

branding: BRANDING RULES THE MARKETING WORLD - 09/23/14 11:02 AM
We have seven (7) more days until the SCRATCH THE ITCH WITH RICH contest will end. This is the call to let your inner SCRATCH out and forever let that marketing ITCH go to work for you instead of not. We want to take ourselves, our products or services and leave them in the consumers mindset
BRAND SPEAK
How do you spell relief? R O L A I D S...is how Rolaids did it...remember? Sony at one time proudly claimed...SONY NO BALONEY! You want brilliance? Look what CANON came up with...CANON "see what we mean". FEDEX boldly stated..."there is no tomorrow" … (9 comments)

branding: DON'T DITCH THE ITCH SCRATCH IT - 09/08/14 01:34 PM
SCRATCH THE ITCH WITH RICH contest is ongoing until the end of September. During the next 3 weeks, spend some time on your business model and how you would want it to travel into the business world and then into the mind of others. Getting across what you do for another is becoming an art. WHY? Because ever since the Internet has caught on, everyone is a critic, a cub reporter, a blogger and commenter
"HIRE"...ME? 
How do you stand out in this crowd? RE/MAX says...stand out above the crowd and offers a balloon to help get across the point. A developer or inspector … (10 comments)

branding: BRANDING MAKES THE WORLD GO ROUND - 09/08/14 07:17 AM
Frosted Flakes are great because Tony the Tiger said so. That's all I knew growing up. Wheaties was the breakfast of champions, snap, crackle and pop was no idle boast says Rice Krispies,  Lucky Charms is magically delicious, and Trix was for kids. Look how powerful branding is. Look at it's staying power
SCRATCH THE ITCH WITH RICH contest
Now its time for you to get your BRANDING game on too. Everyone sells Real Estate, makes loans, does inspections, escrow services, legal and title work, plumbing, electrical, masonry, art designs, professional staging, and trades with out end. QUESTION: Why should I choose them … (8 comments)

branding: GOT TAG-LINE THE OTHER GUY DOES - 09/03/14 02:52 PM
The Internet has taken over and everyone can now be heard. If life was a Rat Race before the Internet, it is now a population explosion of rats on top of rats meaning everyone can and will use it to their benefit and pleasure too. But what separates one professional, one product, one service from another? Tag-line!
GOT TAG-LINE?
Walk down the aisle of your Supermarket and let all the famous products just speak to you. You will hear jingles, see cartoon characters, catchy phrases, colors, fonts, all triggering what your mind has kept when you heard, read or saw the product and … (4 comments)

branding: I'M OKAY WITH YOU NOT ANSWERING - 04/26/14 09:04 AM
Funny how one persons beliefs can be another's windfall. I am talking about how we communicate with each other, when and if it is consistent. On and off again may suit the person doing it but the one who needed you when you decided to be OFF called someone who was ON
BRANDING TAKES PLACE WHETHER YOU PLAN IT OR NOT
Branding is where it all ends up and consistency paints a handsome and true picture too. For decades, I was known for answering my phone. People in meetings needed answers and often my name would come up not for knowledge especially but because I was available when it … (4 comments)

branding: TWO THINGS THAT ALWAYS WILL MAKE A DIFFERENCE - 04/07/14 07:37 AM
Experience is a good thing. It teaches well and its free and natural. All you have to do is participate. Over time, I have found these two little applications that have always come through for me. They remain time tested and true...
BEING ON TIME
Being on time is something that we all know of and have heard of. Doing it is another matter. In the yes or no world, when people are asked if they are always on time, the answer is "no" more than yes. Why is that? What is it about failing to keep to an agreed to time … (2 comments)

branding: I SHOULDNT HAVE SEEN THIS ON ACTIVERAIN - 02/21/14 06:08 PM
I read a post last week where comments came in and someone didn't agree with the original poster. Well that's not unusual however they chose to say so in pretty certain terms but still acceptable. Where it broke down is when the original poster over-reacted to that commenting and let loose
DON'T PULL THAT TRIGGER
If this was a a face to face to so be it. Family argument is a good arena to get it done as well. But when we are live on the air blogging one must show restraint of some sort to refrain from letting loose. I know all systems are saying … (98 comments)

branding: THE POWER OF A SLOGAN - 01/30/14 06:37 AM
Tag-lines or slogans also a form of branding remain powerful in the world of marketing. We are inundated with them everywhere you go, touch or visit with. I am not going to give examples. Just look around. Newspapers, magazines, advertisements, retail places, online activity, business cards, and web sites have them
HEY...I KNOW WHO TO CALL
If you get the right one, it can go farther into the Psyche of the hearer than you ever could and it does this long after it is read or heard too. Tag-lines keep working and even help people to make decisions, recall services or products and remember people associated … (14 comments)

branding: GET GOOD AT SENDING AND RECEIVING TEXTS - 01/21/14 07:11 AM
There is absolutely no excuse now a days for NOT sending and receiving instant communications. Remember the old days when the check was in the mail? When did you mail it? From where? What address? Did you put a return address on it? Check or money order?
SNAIL MAIL HAD ITS RULE
Snail mail captured us to this mentality and we went into the wait and see mode. Look how unproductive that is today to waste time and if there is high stakes involved, it is considered a non performing action where late charges and warnings are given to deter this activity
(22 comments)

branding: DISNEY DISCOVERED THIS DYNAMIC AND USED IT WELL - 11/22/13 07:48 AM
If you visit Disneyland, you wont notice right away what I am about to share. It is completely surrounded with a BERM of either trees or walls but the end result is when you enter into the LAND OF DISNEY, all other lands are blocked out. Walt didn't want you looking at traffic, roof tops, cars, outside buildings or street lamps. He controlled the environment you were now in once you bought a ticket
SELLING AND BUYING REAL ESTATE
My listings have the same dynamic. So do my rentals too. I control the first experience, the eye candy, the impression and the curb appeal. … (7 comments)

branding: FOLLOW IT UP IT MAY NOT HAVE GOTTEN THERE - 10/21/13 03:26 PM
I remember being known for years as being able to get things done with a no excuse mentality. I also prided myself as part of my business branding to be available 7 days a week from 7 a.m. to 7 p.m. and called it my 777 plan. I practiced being prompt and letting people know that I monitor my business hands on and I attracted many people who love doing business that way
TRUST BUT VERIFY
Something I discovered a few years ago helped me to become more effective and efficient at communicating and getting things done. It was the simple act of VERIFICATION. By … (45 comments)

branding: IN THE LAND OF MANY PROFESSIONALS WHO RULES? - 10/05/13 08:31 AM
In the land of the blind, we know the one eye man rules. Two eyed man gets elected president. How about in the land of Real Estate where in your neck of the woods there are multiple professionals conducting business? I ask you first here and now, why would I choose you to do business with? I will say this. It is wise to have answer on this question far in advance of it being asked
RESOLUTION OF FACT
The first thing you will notice when people begin to answer this is they tend to argue rather than state. In a … (27 comments)

branding: CONSISTENCY STILL RULES THE DAY - 09/10/13 08:19 AM
It's a little over-looked gem of a dynamic. A tool that when applied delivers the goods. Even the human body thrives and appreciates a steady routine or eating, exercising and resting. It then cooperates making a memory so that the routine can be carried out even more effectively. Consistency when applied to your business also performs very well too
SAME RECIPE
The big food businesses know that serving the same product no matter where it is offered the same way is very important to branding and giving the public what they are saying they love. When that is absent, people notice. … (8 comments)

branding: YOU ARE ALWAYS BRANDING YOURSELF - 08/30/13 07:25 AM
People forget about branding and step away from it or out of it but only to start another brand or impression without even knowing it. You see what ever you are doing or saying is your brand even if it keeps changing. The person who is experiencing you is being branded by what you are doing right there and then. Why not add some consistency to it? Turn it up a notch?
 DRESS AND THE REST OF IT
I always dressed accordingly every business day in a medium casual from head to foot. Clothes have to be clean and pressed, line … (10 comments)

branding: DO FEMALE AGENTS HAVE AN EDGE OVER MALE AGENTS - 07/26/13 07:13 AM
This may be where curiosity not only killed the cat, but the original poster (me) too. Guys, be gentle with me. I am in earnest. Do potential clients have a preference over women to men or vice verse when it comes to their Real Estate needs? What is the prevailing point I wonder? Do women agents succeed more often than a male agent or does the gender matter?
FOR THE WOMEN.....
I mean, your pictures look good, you dress well, and you are easy to engage. Does all that give you an edge for a listing or sale? We know sex … (220 comments)

branding: EXPOSURE PLUS REPETITION EQUALS BRANDING AND RECOGNITION - 04/15/13 11:48 AM
The title of this post is used by marketeers all over the globe. This formula even gets people elected. The more someone practices this, the more this formula burrows into the Psyche of those who hear it. The results? When your name or picture surfaces, people identify with you and that is all it takes to get a vote or a phone call
I KNOW THAT NAME...BINGO
Amazing how that works too. I watch the movie star Arnold Schwarzenegger used this for 9 months preceding his election for Governor of California. I wondered why they were showing his movies so much … (0 comments)

branding: CHECK YOUR ACTIVERAIN BRANDING AND HAVE SOME FUN TOO - 03/03/13 06:46 AM
I know I am not the only one that has been branded by others here in ActiveRain-land. I know people from reading their posts, comments, emails and even speaking with them. I consider them worthy representatives of their area and of their chosen profession too. Throughout my day and week, sometimes a pleasant thought or memory stops in from the world of ActiveRain
BRANDING & MARKETING
That is because the experience of ActiveRain has branded with me as well as thousands of others too. If I hear a name, place or profession, I think of the ActiveRain-er that I know of … (10 comments)

 
Richie Alan Naggar Author PEARLS SERIES of books, on LIFE and LOVE plus Real Estate too! (People first then business! Ran Right Realty Riverside, Ca) Rainmaker large

Richie Alan Naggar Author PEARLS SERIES of books

on LIFE and LOVE plus Real Estate too!

Riverside, CA

More about me…

People first then business! Ran Right Realty Riverside, Ca

Address: 4850 Palo Verde Lane, Riverside, Ca, 92501

Mobile: (951) 201-5951

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