branding: I'M OKAY WITH YOU NOT ANSWERING - 04/26/14 09:04 AM
Funny how one persons beliefs can be another's windfall. I am talking about how we communicate with each other, when and if it is consistent. On and off again may suit the person doing it but the one who needed you when you decided to be OFF called someone who was ON
BRANDING TAKES PLACE WHETHER YOU PLAN IT OR NOT
Branding is where it all ends up and consistency paints a handsome and true picture too. For decades, I was known for answering my phone. People in meetings needed answers and often my name would come up not for knowledge especially but because I was available when it … (4 comments)

branding: TWO THINGS THAT ALWAYS WILL MAKE A DIFFERENCE - 04/07/14 07:37 AM
Experience is a good thing. It teaches well and its free and natural. All you have to do is participate. Over time, I have found these two little applications that have always come through for me. They remain time tested and true...
BEING ON TIME
Being on time is something that we all know of and have heard of. Doing it is another matter. In the yes or no world, when people are asked if they are always on time, the answer is "no" more than yes. Why is that? What is it about failing to keep to an agreed to time … (2 comments)

branding: I SHOULDNT HAVE SEEN THIS ON ACTIVERAIN - 02/21/14 06:08 PM
I read a post last week where comments came in and someone didn't agree with the original poster. Well that's not unusual however they chose to say so in pretty certain terms but still acceptable. Where it broke down is when the original poster over-reacted to that commenting and let loose
DON'T PULL THAT TRIGGER
If this was a a face to face to so be it. Family argument is a good arena to get it done as well. But when we are live on the air blogging one must show restraint of some sort to refrain from letting loose. I know all systems are saying … (98 comments)

branding: THE POWER OF A SLOGAN - 01/30/14 06:37 AM
Tag-lines or slogans also a form of branding remain powerful in the world of marketing. We are inundated with them everywhere you go, touch or visit with. I am not going to give examples. Just look around. Newspapers, magazines, advertisements, retail places, online activity, business cards, and web sites have them
HEY...I KNOW WHO TO CALL
If you get the right one, it can go farther into the Psyche of the hearer than you ever could and it does this long after it is read or heard too. Tag-lines keep working and even help people to make decisions, recall services or products and remember people associated … (14 comments)

branding: GET GOOD AT SENDING AND RECEIVING TEXTS - 01/21/14 07:11 AM
There is absolutely no excuse now a days for NOT sending and receiving instant communications. Remember the old days when the check was in the mail? When did you mail it? From where? What address? Did you put a return address on it? Check or money order?
SNAIL MAIL HAD ITS RULE
Snail mail captured us to this mentality and we went into the wait and see mode. Look how unproductive that is today to waste time and if there is high stakes involved, it is considered a non performing action where late charges and warnings are given to deter this activity
(22 comments)

branding: DISNEY DISCOVERED THIS DYNAMIC AND USED IT WELL - 11/22/13 07:48 AM
If you visit Disneyland, you wont notice right away what I am about to share. It is completely surrounded with a BERM of either trees or walls but the end result is when you enter into the LAND OF DISNEY, all other lands are blocked out. Walt didn't want you looking at traffic, roof tops, cars, outside buildings or street lamps. He controlled the environment you were now in once you bought a ticket
SELLING AND BUYING REAL ESTATE
My listings have the same dynamic. So do my rentals too. I control the first experience, the eye candy, the impression and the curb appeal. … (7 comments)

branding: FOLLOW IT UP IT MAY NOT HAVE GOTTEN THERE - 10/21/13 03:26 PM
I remember being known for years as being able to get things done with a no excuse mentality. I also prided myself as part of my business branding to be available 7 days a week from 7 a.m. to 7 p.m. and called it my 777 plan. I practiced being prompt and letting people know that I monitor my business hands on and I attracted many people who love doing business that way
TRUST BUT VERIFY
Something I discovered a few years ago helped me to become more effective and efficient at communicating and getting things done. It was the simple act of VERIFICATION. By … (45 comments)

branding: IN THE LAND OF MANY PROFESSIONALS WHO RULES? - 10/05/13 08:31 AM
In the land of the blind, we know the one eye man rules. Two eyed man gets elected president. How about in the land of Real Estate where in your neck of the woods there are multiple professionals conducting business? I ask you first here and now, why would I choose you to do business with? I will say this. It is wise to have answer on this question far in advance of it being asked
RESOLUTION OF FACT
The first thing you will notice when people begin to answer this is they tend to argue rather than state. In a … (27 comments)

branding: CONSISTENCY STILL RULES THE DAY - 09/10/13 08:19 AM
It's a little over-looked gem of a dynamic. A tool that when applied delivers the goods. Even the human body thrives and appreciates a steady routine or eating, exercising and resting. It then cooperates making a memory so that the routine can be carried out even more effectively. Consistency when applied to your business also performs very well too
SAME RECIPE
The big food businesses know that serving the same product no matter where it is offered the same way is very important to branding and giving the public what they are saying they love. When that is absent, people notice. … (8 comments)

branding: YOU ARE ALWAYS BRANDING YOURSELF - 08/30/13 07:25 AM
People forget about branding and step away from it or out of it but only to start another brand or impression without even knowing it. You see what ever you are doing or saying is your brand even if it keeps changing. The person who is experiencing you is being branded by what you are doing right there and then. Why not add some consistency to it? Turn it up a notch?
 DRESS AND THE REST OF IT
I always dressed accordingly every business day in a medium casual from head to foot. Clothes have to be clean and pressed, line … (10 comments)

branding: DO FEMALE AGENTS HAVE AN EDGE OVER MALE AGENTS - 07/26/13 07:13 AM
This may be where curiosity not only killed the cat, but the original poster (me) too. Guys, be gentle with me. I am in earnest. Do potential clients have a preference over women to men or vice verse when it comes to their Real Estate needs? What is the prevailing point I wonder? Do women agents succeed more often than a male agent or does the gender matter?
FOR THE WOMEN.....
I mean, your pictures look good, you dress well, and you are easy to engage. Does all that give you an edge for a listing or sale? We know sex … (220 comments)

branding: EXPOSURE PLUS REPETITION EQUALS BRANDING AND RECOGNITION - 04/15/13 11:48 AM
The title of this post is used by marketeers all over the globe. This formula even gets people elected. The more someone practices this, the more this formula burrows into the Psyche of those who hear it. The results? When your name or picture surfaces, people identify with you and that is all it takes to get a vote or a phone call
I KNOW THAT NAME...BINGO
Amazing how that works too. I watch the movie star Arnold Schwarzenegger used this for 9 months preceding his election for Governor of California. I wondered why they were showing his movies so much … (0 comments)

branding: CHECK YOUR ACTIVERAIN BRANDING AND HAVE SOME FUN TOO - 03/03/13 06:46 AM
I know I am not the only one that has been branded by others here in ActiveRain-land. I know people from reading their posts, comments, emails and even speaking with them. I consider them worthy representatives of their area and of their chosen profession too. Throughout my day and week, sometimes a pleasant thought or memory stops in from the world of ActiveRain
BRANDING & MARKETING
That is because the experience of ActiveRain has branded with me as well as thousands of others too. If I hear a name, place or profession, I think of the ActiveRain-er that I know of … (10 comments)

branding: COULDNT GET A HOLD OF YOU OR YOU THEM? - 02/09/13 07:02 AM
In today's world...not communicating effectively is not an accident...it is a red flag of some sort. How in the world can people not get a hold of people? Texting, emails, phone calls, cell phones, regular mail and the like say getting a hold of someone is very doable. So if you don't respond or they don't respond...something is wrong
CONSIDER
If it is a tradesman or a service provider, not answering or returning a call will say quite a bit about you even surpassing your marketing and your word of mouth. If you don't respond why would anyone want to do … (5 comments)

branding: IS THERE SUCH A THING AS OVER BLOGGING? - 01/30/13 08:40 AM
Can too much of anything can back fire? Isn't moderation and a little bit of this or that the preferred way to go? In most cases and for most subject matters I would say so. However, we have all seen the importance and relevancy of the Internet and how it impacts our everyday lives. QUESTION: Is giving out as many business cards as you can harmful to your business operations?
SHOW and SHARE YOURSELF
Therein lies your answer to the title of this post. NO, there is no such thing as TOO MUCH BLOGGING, POSTING OR COMMENTING or giving out too many business cards for … (6 comments)

branding: BUS BENCH ADVERTISING WAS THE RAVE - 01/21/13 08:43 AM
I remember when it first came out. I saw an picture of an agent big as the back part of the bench and it was near prefect Hollywood standards that picture was. Then, the name of the company, contact information and a little tag-line. I thought to myself at that time, wow, these people are going places. What a great idea
GRAFFITI HAD ITS WAY
It is still a great idea but it has kinda done what water does...it seeks its own level. I don't see too much of it anywhere now a days. I do remember graffiti all over it … (13 comments)

branding: LIPS DONT MOVE BUT THE PICTURES SPEAK - 01/20/13 07:20 AM
 Rainmakers speak from their experience, they surrender their wealth of information liberally and they throw in a little keepsake of a sort. It is their picture that seals the memory or experience not once but over and over again. I noticed that pictures with poses, stands, statements and profiles all SPEAKING BODY TALK
PICTURESPEAK
 If you look at everyone's picture which is entertaining, you can get a type of temporary Real Estate blindness. It is like snow blindness and goes away after you log-off....but if you take the time, there is a branding going on in those poses. People are making body language statements known and unknown … (9 comments)

branding: SUPERMARKETS ARE WELL RUN BUSINESSES part 2 - 01/08/13 06:57 AM
In part one, we explored the supermarket and great effort is put into the word super as it is a well polished and presented place to shop with lots of dynamics going on. Here you will see how billions of revenue are generated and it is a living business plan that works..
THE MARKETS THEMSELVES WOKE-UP ONE DAY
The markets themselves woke up one day and discovered a gold mine right under their own noses. Billions were being spent by others to promote their products and were successful. Markets decide to copy the coloring, packaging and positioning of the other products … (12 comments)

branding: SUPERMARKETS ARE WELL RUN BUSINESSES part 1 - 01/08/13 06:56 AM
Next time you visit the neighborhood market, take a moment to see how it is set-up. It is a business first and there is a reason and a rhyme to all that goes on inside those four walls. First off, everything that one needs called the basics are found on the outside walls themselves. Produce, baked goods, dairy and meats all line the walls. In the center are more the optional items
LIKE OR NEED IS PRESENTED
The place is set-up to either help you find what you want or to the delight of all concerned, cause you to shop. They want … (2 comments)

branding: NECESSARY TO ACTUALLY LEASE OFFICE SPACE? - 01/07/13 07:39 AM
Technology is welcomed whenever it is introduced. People have to go through a quick and pleasant learning curve and then they are up to speed with the latest gadgets and tools designed to help them and their customers reach optimum satisfaction. But that sword cuts both ways too
For instance, why would we still need to rent out office space especially if you are a Real Estate agent? An insurance agent? Think about this. You are now able to be reached wherever you are thanks to smart phones. Then, you respond accordingly. Furthermore, doesn't your business take you out into the … (2 comments)