Lisa Ray's (rentmarketer) Blog

Services for Real Estate Pros - Rent Marketer
I was recently on Google trends and found an interesting comparison between apartments for rent search queries and homes for rent search queries and their search volume for the last 3 years.Homes for rent search volume almost surpassed apartments for rent search volume in the first part of 2007. ...
I learned this from my sister.
One thing to consider when buying any service or product is that everything is negotiable. Below are some tips and tricks to use when trying to save money on your lease. 1) Look for rental properties during these months (Nov - Dec - Jan - Feb) : These are historically the worst months to try to r...
While running a successful rental marketing company and renting out my numerous rental properties. I have picked up a few tricks along the way. Below are 20 ways you can rent out your home faster (There are plenty more ideas and if you have some please comment and I can add to the list):View all ...
The papers are coming out strong and looking for ways to continue to monetize their traffic. Google has launched print ads where adwords advertisers can now buy inventory in over 250 newspapers. Advertisers can select which papers they would like to run their ads in, enter a price they are willin...
I thought this was a rather interesting study on CEOs and real estate. Originally on the iPienso blog:A new paper by Crocker Liu and David Yermack, ‘Where Are the Shareholder’ Mansions? CEOs’ Home Purchases, Stock Sales and Subsequent Company Performance.” Key finding:When a CEO buys real estate,...
A recent report from Atlas Institute's "How Overlap Impacts Reach, Frequency and Conversions" states that "Consumers reached across multiple publishers were twice as likely to convert as those reached only on a single publisher."Jed Flower , analyst, Atlas Institute States, “Overlap across publis...
A great blog article written by Cory Treffiletti of online spin talks about how advertising is becoming much more vertical to reach the long tail of users.  Advertising platforms are becoming the #1 destination to reach a more targeted audience."All of these models signal the shift away from larg...
An article by Borrell And AssociatesSome point from the article:Real estate advertising has remained virtually unchanged at $11.6 billion. Home sales have slowed down, meaning agents have more inventory to advertise but less money to spend on that marketing. Despite the hype about Internet advert...
An article in the WSJ today talks about how owners who cannot sell their home are not turning to renting out their properties and have become accidental landlords.Some stats from the article: Accidental landlords aren't big players in real estate: 67% own only one property. They are more likely t...

Lisa Ray

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