real estate marketing: Want to Better Service Your Clients? Consider a CRM for REALTORS® - 04/10/14 12:25 PM
What are you doing right now to offer exceptional service to your clients? Perhaps you respond to their inquiries right away, provide them with excellent advice, are proactive in showing them homes they may be interested in and anticipating their needs, and more. But are there other things you can be doing? Maybe you could be leveraging technology more to bring the service you provide from good to great. Or great to extraordinary.
The technology I have in mind is a CRM for Realtors. Not a generic CRM but one that’s specifically customized to meet the unique requirements of real estate sales … (0 comments)

real estate marketing: What’s The Difference Between Hard Email Bounces and Soft Bounces? - 04/04/14 07:43 AM
IXACT Contact is the only real estate CRM that comes withEmail Campaign Reporting; a feature that helps you to identify your hot leads and gives you key insight into how many people opened and forwarded your email and clicked on its links. It also tells you which emails hard bounced and which ones soft bounced so you can clean up the email addresses in your database if necessary. A common question we get asked is “What’s the difference between hard and soft bounces?”
Here’s the deal…
Hard Bounces versus Soft Bounces Hard bounces refer to emails that can’t be delivered due to permanent reasons. … (0 comments)

real estate marketing: The 3 Ultimate Ways to Get More Testimonials - 01/30/14 10:37 AM
Testimonials are a powerful business-building tool. In fact, they’re one of the best credibility indicators in your real estate marketing arsenal.
Real estate leads expect you to be biased but they trust that other buyers and sellers will tell it like it is. That’s why testimonials are so powerful; a bunch of great ones on your website can easily sway a lead to pick up the phone and give you a call.
But a steady stream of great testimonials doesn’t “just happen.” Even if you’re providing top-notch service, some clients don’t think to give you testimonials/ don’t realize how important they are … (3 comments)

real estate marketing: Think Fast: What’s Your 12 Second Marketing Message? - 01/28/14 09:09 AM
When someone meets you for the first time and asks what you do for a living, what do you say? Simply that you’re REALTOR®? As a real estate agent, it’s important you have a “12 second real estate marketing message”; a brief overview of what you do and what sets you apart.  If you don’t, you’re missing a big opportunity to leave a lasting impression of yourself as a real estate expert – someone worth using for their real estate needs or referring to others.
Crafting Your Real Estate Marketing Message
Your marketing message shouldn’t just describe what you do. Instead, it should … (6 comments)

real estate marketing: What You Wear Matters More Than You Might Think When It Comes to Getting Real Estate Leads - 12/10/13 08:43 AM
You need some landscaping done, so you start looking for the right professional for the job.
You meet two potential contractors.
The first greets you wearing jeans and a dirty t-shirt. The brochures he shows you are dog eared. His truck is old and caked in dirt. Although he may be a skilled contractor, he doesn’t look like he cares about details or is a particularly successful businessperson.
The second contractor, by contrast, looks like the picture of success. He’s well groomed and friendly. His truck is tidy and has a professional-looking sign on the door. The brochures, samples and other … (2 comments)

real estate marketing: Real Estate Marketing: How to Create Email Your Contacts Will Want to Read - 12/05/13 09:37 AM
 
Today we’re reblogging an article written by Pamela Cendejas, a real estate virtual assistant and IXACT Contact affiliate.  In this article, Pamela shares some awesome tips that’ll take your real estate marketing from good to great.
Not all real estate marketing emails are created equal so next time you sit down to write one, take these tips into consideration. Pamela’s right when says, “Email marketing is one of the most powerful things you can do for your business.”  Remember that if you’re too busy to write your own marketing emails, IXACT Contact’s real estate contact management system comes with email templates and drip marketing … (2 comments)

real estate marketing: Why It’s Essential to Build Great Rapport with Other Real Estate Agents - 11/28/13 08:31 AM
Do you care what other real estate agents think of you?
You should.
Your clients and referral sources will often ask other people they meet in the “home industry” for their opinion of you. Your clients will even ask your competition!
So it pays to be respected by your peers.
Now that doesn’t mean you should become so friendly with your competition that you share leads or let them in on your real estate marketing plans. But, you should be cultivating good working relationships with other real estate agents — especially those who work in the same market or with similar profile clients as you.
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real estate marketing: [Infographic] Real Estate Marketing: How to Create a Personal Brand - 11/21/13 10:09 AM
To be a great agent, you need to excel in real estate marketing and personal branding. This informative infographic explains how to build a personal brand – which is absolutely key to getting more referrals and repeat business.
A real estate contact management system is so important here because if you’re not properly keeping in touch with your sphere of influence (SOI) and building strong relationships with them, it will be very difficult to create a strong brand for yourself.

What kind of REALTOR® do you want to be known for? Please leave a comment below!
FREE 5 WEEK TRIAL Sign up … (2 comments)

real estate marketing: 8 Copywriting Tips to Improve Your Real Estate Marketing - 11/19/13 07:40 AM
“Marketing copy” is key to your overall real estate marketing plan. It’s the most important element of your website, e-mails, letters, ads, and other sales materials. The words you choose speak to your real estate leads and clients – on your behalf – when you’re not there to do it in person.
Copywriting is a big topic in the real estate marketing world. There are entire books devoted to the subject. But the basics are relatively straightforward.
Here are the essential tips for writing compelling advertising, sales and marketing communications:
1. Use Y words. One of the hallmarks of poorly written marketing copy is the … (0 comments)

real estate marketing: Quiz: What’s Your Email Marketing Aptitude? - 10/17/13 07:36 AM
 
A good REALTOR® also needs to be a good marketer. And just like using a real estate contact management software, email marketing should be an important component of every agent’s mar
keting plan. If you’re not sending an e-Newsletter, taking advantage of drip marketing campaigns, or sending out Just Listed/ Just Sold e-Flyers, you’re missing great opportunities to stay in touch with past clients, convert leads into clients, and get more referrals.
Take the quiz below to learn your real estate email marketing aptitude. If you’re not too email marketing-savvy, or you aren’t doing much of it at this point, this quiz will … (5 comments)

real estate marketing: Sitting Down With Jennifer Allan-Hagedorn, Author of “Sell With Soul” Part 2 - 09/26/13 07:56 AM
This is part two of our Q&A blog post with Jennifer Allan-Hagedorn. In this series, Jennifer discusses success strategies and why agents need a real estate contact management system. Click here to be directed to the first of this Q&A series.
Jennifer Allan-Hagedorn, a former top producing real estate broker turned author, knows how to energize a real estate sales career, and, as any of her followers will tell you, can motivate, inspire, and advise like no other.
Jennifer’s books, Sell With Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect, If You’re Not Having Fun Selling Real … (0 comments)

real estate marketing: How to Make Sure Your Real Estate Marketing Emails Get Read with the New Gmail Inbox - 08/20/13 08:14 AM
We hope that you’re using your real estate CRM to send out informative real estate marketing emails to your clients and prospects. And if you are, it’s likely that a lot of these people use Gmail.
Many professionals, including those in real estate sales, aren’t yet aware that Gmail has made some changes to the way they’ve structured their inbox. When you log-in to Gmail, you’ll see a number of tabs at the top of your screen, such as Primary, Social, and Promotions. The Primary tab is the inbox you see when you first log-in. Gmail automatically decides which emails you receive go … (0 comments)

real estate marketing: 10 Real Estate Contact Management Tips Every REALTOR® Should Know - 07/18/13 09:06 AM
Below are 10 key real estate contact management facts every Realtor should know. What you’ll read has been pulled from various articles on our popular blog, The Real Estate Contact Management & Marketing Blog. Enjoy:
1. Maximize the chances your email marketing will get through by using a dedicated email service provider (ESP). A good real estate CRM will utilize a dedicated ESP, which will really help your deliverability rates.
2. Host client appreciation events and housewarming parties. They’re great loyalty builders and they’ll give you an opportunity to meet some new real estate leads.
3. Google Plus is the second largest … (0 comments)

real estate marketing: The Keys to Great Real Estate Marketing - 07/11/13 09:26 AM
In today’s blog post, we share a video from Chris Leader of Leader’s Edge Training. Chris is an IXACT Contact affiliate and recommends our real estate contact management system to all of his clients.
In the video, Chris says that too many REALTORS® are doing a poor job with their marketing. They’re wasting time and money and simply not getting the results they want. As Chris puts it, “It may seem like there’s never enough time to think about your real estate marketing.  Start with something small (like your business cards and just listed/just sold cards)…” This can’t be more true.
Remember that a … (2 comments)

real estate marketing: A Simple Trick to Boost Your Confidence and Get More Deals - 07/02/13 11:42 AM
It’s no secret that confidence can have a dramatic impact on your performance as a Realtor®. When you’re feeling self assured, you follow-up on real estate referrals more effectively, make better real estate listing presentations, and close more deals.
However, we don’t always feel the same level of confidence at every moment of every day. Like a barometer, it goes up and down.
For example, what is your level of confidence right now, on a scale of one to ten? Is it a five? A nine? A two?
It can be inconvenient – to say the least – when your confidence barometer reading … (2 comments)

real estate marketing: 6 Keys to a Winning a Real Estate Listing Presentation - 05/30/13 07:17 AM
Using a real estate CRM to build a referrals-based business is the best way to get high-quality referrals and real estate leads. However, once you have the lead, you need to win the listing presentation, or that potential new business goes down the drain.
Fortunately, you’re going into the presentation in a strong position. You’ve been recommended! But don’t be overconfident. Use the following presentation tips to help ensure that it’s your “FOR SALE” sign that appears on the front lawn – and not some other agent’s.
Here are the six keys to a winning real estate listing presentation: 1. Focus on the … (5 comments)

real estate marketing: Our Top 5 Most Popular Real Estate Contact Management and Marketing Blog Posts - 05/21/13 07:00 AM
As you may already know, we’ve been blogging twice a week (Tuesday and Thursday) every week since we began our Real Estate Contact Management & Marketing Blog over three years ago. We have many loyal readers and get plenty of positive feedback on our posts all the time. However, there are some blog posts that have stood out; that you’ve told us you particularly liked or found to be valuable to your business. Below are our five most popular posts to date based both a) feedback from you and b) number of views.
Top Real Estate Contact Management and Marketing Posts 1. The Ultimate … (2 comments)

real estate marketing: 4 Super Fast Ways to Build Your Real Estate CRM Database - 05/07/13 09:02 AM
A REALTORS® most valuable business asset is their real estate CRM database. In fact, it’s the only tangible asset an agent has. Things like experience and track record are intangible assets.
The more quality contacts in your real estate CRM database, the more repeat client transactions and referrals will likely come your way. Of course, you need to keep in touch with these contacts over time and do so in the right ways.
But perhaps you’re just starting out in real estate sales and don’t have a lot of people in your real estate sphere of influence (SOI). Or, maybe you’ve been in the … (5 comments)

real estate marketing: May I have Lousy Service, Please? - 05/02/13 08:28 AM
Here’s a great article by vice president of marketing for NewPoint Media Group, Rebecca Chandler, on ways you, as a real estate sales professional, can provide amazing customer service.
As you’ll read, Rebecca discusses the importance of following up with every lead and proactively calling your real estate leads and clients versus hoping they’ll call you. A great tip is to use your CRM for Realtors to a) set-up automatic prompts and reminders so you never forget to make an important phone call and b) set-up every lead on an automated drip marketing campaign so while you’re busy on the road showing homes, you’re … (4 comments)

real estate marketing: Infographic: Effective Real Estate Email Marketing - 04/30/13 08:53 AM
 
Have you ever wondered how you could get involved (or more involved) with email marketing? Weary of the benefits that it’ll bring to your business?
IXACT Contact created the infographic, below, to answer these questions. It outlines all the components of an effective email marketing plan for REALTORS®; a monthly e-Newsletter, personalized and targeted mass emails, and drip email nurture campaigns.
Once you send out marketing emails from your real estate CRM, you can use IXACT Contact’s innovative Email Campaign Reporting funtionality to identify leads and optimize your campaigns.
If email marketing is done right, it’ll pay off big time in the … (4 comments)

 
Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy! (IXACT Contact Real Estate CRM) Rainmaker large

Rich Gaasenbeek

Real Estate CRM & Marketing Made Easy!

Toronto, ON

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IXACT Contact Real Estate CRM

Address: 137 Bentworth Avenue, Toronto, Ontario, M6A 1P6

Office: 1-866-665-0018

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Enjoy our tips and ideas on how to create a successful referrals-based business using a real estate CRM. Keeping in touch, building relationships, generating new leads, and staying organized and in control - we cover it all, and more! The blog posts are written by myself and other members of the IXACT Contact team. http://www.facebookloginhut.com/facebook-login/
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