real estate marketing: How to Find Quality Real Estate Leads - 01/28/15 12:40 PM
Is real estate lead generation one of the primary things on your mind when it comes to your business? If so, you’re not alone. Considering the average REALTOR® gets only 12 leads per year, it’s no wonder many agents are researching ways to obtain more high quality real estate leads.
In this blog post, I’ll share some valuable real estate lead generation ideas and examine the tips and tricks for how an agent can get more quality leads.
First Things First, What Exactly is a Real Estate Lead?
Simply put, a lead is the name and contact information for someone who … (0 comments)

real estate marketing: Use Your CRM for REALTORS ® to Get Relevant and Personal - 10/09/14 12:19 PM
If you’ve written off email marketing as being ineffective, you may want to think again. Email is one way you can stay in touch with your real estate database and remain “top of mind,” quickly and easily. It’s much more cost effective than many other marketing channels, such as direct mail and print advertising, and much of it can be automated. Studies have shown that people 1) want to receive email from individuals and companies they’re interested in, 2) use email to share information, and 3) check email every single day.
When it comes to email, relevancy and personalization are not … (6 comments)

real estate marketing: Real Estate Marketing Ideas - 09/16/14 12:13 PM
If you’re looking for some great real estate marketing ideas, you’ve come to the right place! In this post I’m going to outline four of my top ideas for promoting yourself and your business, staying top of mind, and establishing trust and credibility with your real estate sphere of influence (SOI).
1. A monthly real estate newsletter
Make sure your CRM for REALTORS® includes a professionally designed and written monthly real estate e-Newsletter. This way, you can benefit from a fantastic way to stay in touch with your database without having to pay an extra fee to a newsletter company or spend hours writing … (4 comments)

real estate marketing: 4 Ways Real Estate Agents Can Stand out From the Competition - 08/14/14 08:09 AM
Today we have a guest blog post by Carrie Gable, President and CEO of RealSupport, a leading real estate virtual assistance company:
As the real estate market rebounds, so does the number of new agents! A recent article by the Associated Press reports that the number of real estate applications has doubled in states like Florida and California, where rising home prices are grabbing headlines. Newcomers to the industry are lured by the impression of a big payday with a relatively low barrier to entry.
Real estate sales has always been a highly-competitive industry. With tens of thousands of new agents expected to … (3 comments)

real estate marketing: The 3 Best Real Estate Marketing Tools - 08/05/14 08:54 AM
The best real estate marketing tools aren’t always easy to find. And everyone seems to have a different opinion these days on which ones really are the cream of the crop. In this blog post we’re going to let you in on three tools which we believe are absolutely essential for every REALTOR® which will help take your business to new heights.
1. IXACT Contact – Real Estate CRM
A real estate CRM is the foundation to building a referrals-based business. If you want to stop cold calling and get the majority of your business from referrals and past clients, you … (0 comments)

real estate marketing: How to Get More Referrals from Your Real Estate CRM Database - 07/22/14 09:14 AM
Want more referrals? Well, there may be more opportunity for referrals than you ever imagined right under your nose.
The key is to focus in on yo
ur “personal circle;” friends, family, and acquaintances who may be willing to recommend you to others.
The average homeowner knows three to five people who will move each year. Let’s crunch the numbers a bit. Assume there are 25 people in your personal circle. If that’s the case, you could get 75 to 125 new referrals per year from the people in your real estate CRM!
Once qualified, you need to take the right approach when … (2 comments)

real estate marketing: 3 Ways to Express Personality in Your Real Estate Email Marketing - 07/17/14 11:20 AM
Today’s blog post is by leading real estate virtual assistant, Pamela Cendejas. Pamela is an IXACT Contact partner and founder of Second Self Virtual Assistance. Enjoy:
You can always tell a good author by the descriptive details of their characters.  As you read, the players come alive and you’re able to imagine how they look and what their voices sound like.  The same should be true with your email.  Your readers should be able to feel like they’re getting to know “the real” you.
Here are three simple-to-do ideas you can put into action to express your own personality in your real estate … (0 comments)

real estate marketing: Top 3 Marketing Mistakes Real Estate Agents Make - 07/03/14 12:25 PM
As a REALTOR®, you have to wear a lot of hats. You may have not received much training in marketing even though it’s a key component of your job. But hopefully this blog post and others on the IXACT Contact Real Estate Contact Management Blog will help you improve and master effective real estate marketing.
Here are three real estate email marketing mistakes agents often make:
1. Sending generic real estate marketing emails
The “Dear Valued Client” approach and emails with no salutation at all or just “Hello” have spammy, batch and blast email written all over them. Who wants to read an … (3 comments)

real estate marketing: Want to Better Service Your Clients? Consider a CRM for REALTORS® - 04/10/14 12:25 PM
What are you doing right now to offer exceptional service to your clients? Perhaps you respond to their inquiries right away, provide them with excellent advice, are proactive in showing them homes they may be interested in and anticipating their needs, and more. But are there other things you can be doing? Maybe you could be leveraging technology more to bring the service you provide from good to great. Or great to extraordinary.
The technology I have in mind is a CRM for Realtors. Not a generic CRM but one that’s specifically customized to meet the unique requirements of real estate sales … (0 comments)

real estate marketing: What’s The Difference Between Hard Email Bounces and Soft Bounces? - 04/04/14 07:43 AM
IXACT Contact is the only real estate CRM that comes withEmail Campaign Reporting; a feature that helps you to identify your hot leads and gives you key insight into how many people opened and forwarded your email and clicked on its links. It also tells you which emails hard bounced and which ones soft bounced so you can clean up the email addresses in your database if necessary. A common question we get asked is “What’s the difference between hard and soft bounces?”
Here’s the deal…
Hard Bounces versus Soft Bounces Hard bounces refer to emails that can’t be delivered due to permanent reasons. … (0 comments)

real estate marketing: The 3 Ultimate Ways to Get More Testimonials - 01/30/14 10:37 AM
Testimonials are a powerful business-building tool. In fact, they’re one of the best credibility indicators in your real estate marketing arsenal.
Real estate leads expect you to be biased but they trust that other buyers and sellers will tell it like it is. That’s why testimonials are so powerful; a bunch of great ones on your website can easily sway a lead to pick up the phone and give you a call.
But a steady stream of great testimonials doesn’t “just happen.” Even if you’re providing top-notch service, some clients don’t think to give you testimonials/ don’t realize how important they are … (3 comments)

real estate marketing: Think Fast: What’s Your 12 Second Marketing Message? - 01/28/14 09:09 AM
When someone meets you for the first time and asks what you do for a living, what do you say? Simply that you’re REALTOR®? As a real estate agent, it’s important you have a “12 second real estate marketing message”; a brief overview of what you do and what sets you apart.  If you don’t, you’re missing a big opportunity to leave a lasting impression of yourself as a real estate expert – someone worth using for their real estate needs or referring to others.
Crafting Your Real Estate Marketing Message
Your marketing message shouldn’t just describe what you do. Instead, it should … (6 comments)

real estate marketing: What You Wear Matters More Than You Might Think When It Comes to Getting Real Estate Leads - 12/10/13 08:43 AM
You need some landscaping done, so you start looking for the right professional for the job.
You meet two potential contractors.
The first greets you wearing jeans and a dirty t-shirt. The brochures he shows you are dog eared. His truck is old and caked in dirt. Although he may be a skilled contractor, he doesn’t look like he cares about details or is a particularly successful businessperson.
The second contractor, by contrast, looks like the picture of success. He’s well groomed and friendly. His truck is tidy and has a professional-looking sign on the door. The brochures, samples and other … (2 comments)

real estate marketing: Real Estate Marketing: How to Create Email Your Contacts Will Want to Read - 12/05/13 09:37 AM
Today we’re reblogging an article written by Pamela Cendejas, a real estate virtual assistant and IXACT Contact affiliate.  In this article, Pamela shares some awesome tips that’ll take your real estate marketing from good to great.
Not all real estate marketing emails are created equal so next time you sit down to write one, take these tips into consideration. Pamela’s right when says, “Email marketing is one of the most powerful things you can do for your business.”  Remember that if you’re too busy to write your own marketing emails, IXACT Contact’s real estate contact management system comes with email templates and drip marketing … (2 comments)

real estate marketing: Why It’s Essential to Build Great Rapport with Other Real Estate Agents - 11/28/13 08:31 AM
Do you care what other real estate agents think of you?
You should.
Your clients and referral sources will often ask other people they meet in the “home industry” for their opinion of you. Your clients will even ask your competition!
So it pays to be respected by your peers.
Now that doesn’t mean you should become so friendly with your competition that you share leads or let them in on your real estate marketing plans. But, you should be cultivating good working relationships with other real estate agents — especially those who work in the same market or with similar profile clients as you.

real estate marketing: [Infographic] Real Estate Marketing: How to Create a Personal Brand - 11/21/13 10:09 AM
To be a great agent, you need to excel in real estate marketing and personal branding. This informative infographic explains how to build a personal brand – which is absolutely key to getting more referrals and repeat business.
A real estate contact management system is so important here because if you’re not properly keeping in touch with your sphere of influence (SOI) and building strong relationships with them, it will be very difficult to create a strong brand for yourself.

What kind of REALTOR® do you want to be known for? Please leave a comment below!
FREE 5 WEEK TRIAL Sign up … (4 comments)

real estate marketing: 8 Copywriting Tips to Improve Your Real Estate Marketing - 11/19/13 07:40 AM
“Marketing copy” is key to your overall real estate marketing plan. It’s the most important element of your website, e-mails, letters, ads, and other sales materials. The words you choose speak to your real estate leads and clients – on your behalf – when you’re not there to do it in person.
Copywriting is a big topic in the real estate marketing world. There are entire books devoted to the subject. But the basics are relatively straightforward.
Here are the essential tips for writing compelling advertising, sales and marketing communications:
1. Use Y words. One of the hallmarks of poorly written marketing copy is the … (0 comments)

real estate marketing: Quiz: What’s Your Email Marketing Aptitude? - 10/17/13 07:36 AM
A good REALTOR® also needs to be a good marketer. And just like using a real estate contact management software, email marketing should be an important component of every agent’s mar
keting plan. If you’re not sending an e-Newsletter, taking advantage of drip marketing campaigns, or sending out Just Listed/ Just Sold e-Flyers, you’re missing great opportunities to stay in touch with past clients, convert leads into clients, and get more referrals.
Take the quiz below to learn your real estate email marketing aptitude. If you’re not too email marketing-savvy, or you aren’t doing much of it at this point, this quiz will … (5 comments)

real estate marketing: Sitting Down With Jennifer Allan-Hagedorn, Author of “Sell With Soul” Part 2 - 09/26/13 07:56 AM
This is part two of our Q&A blog post with Jennifer Allan-Hagedorn. In this series, Jennifer discusses success strategies and why agents need a real estate contact management system. Click here to be directed to the first of this Q&A series.
Jennifer Allan-Hagedorn, a former top producing real estate broker turned author, knows how to energize a real estate sales career, and, as any of her followers will tell you, can motivate, inspire, and advise like no other.
Jennifer’s books, Sell With Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect, If You’re Not Having Fun Selling Real … (0 comments)

real estate marketing: How to Make Sure Your Real Estate Marketing Emails Get Read with the New Gmail Inbox - 08/20/13 08:14 AM
We hope that you’re using your real estate CRM to send out informative real estate marketing emails to your clients and prospects. And if you are, it’s likely that a lot of these people use Gmail.
Many professionals, including those in real estate sales, aren’t yet aware that Gmail has made some changes to the way they’ve structured their inbox. When you log-in to Gmail, you’ll see a number of tabs at the top of your screen, such as Primary, Social, and Promotions. The Primary tab is the inbox you see when you first log-in. Gmail automatically decides which emails you receive go … (0 comments)

Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy! (IXACT Contact Real Estate CRM) Rainmaker large

Rich Gaasenbeek

Real Estate CRM & Marketing Made Easy!

Toronto, ON

More about me…

IXACT Contact Real Estate CRM

Address: 137 Bentworth Avenue, Toronto, Ontario, M6A 1P6

Office: 1-866-665-0018

Email Me

Enjoy our tips and ideas on how to create a successful referrals-based business using a real estate CRM. Keeping in touch, building relationships, generating new leads, and staying organized and in control - we cover it all, and more! The blog posts are written by myself and other members of the IXACT Contact team.




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