The IXACT Contact Real Estate Contact Management & Marketing Blog

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Services for Real Estate Pros - IXACT Contact Real Estate CRM
Enjoy our tips and ideas on how to create a successful referrals-based business using a real estate CRM. Keeping in touch, building relationships, generating new leads, and staying organized and in control - we cover it all, and more! The blog posts are written by myself and other members of the IXACT Contact team.
RECENT BLOG POSTS
Walk into an office and there’s a good chance the employees are using Microsoft Outlook as their primary work email provider. And for good reason! It’s a wonderful email service; we even use it as an email provider at IXACT Contact.  However, Microsoft Outlook is not functional as a real estate C...
04/18/2015
Spring is in the air and you know what that means – lots of fresh new leads looking to buy and sell homes!  The arrival of spring reminds us of new beginnings, fresh opportunities and, yes, spring cleaning.  Now I don’t know if you use this season to wash your windows or reorganize your closet, b...
04/14/2015
Digital marketing is not just a “nice to have” strategy for real estate agents, it’s a “must have” these days!  With over 60% of prospects using Google to find and research potential REALTORS® during their search (Properties Online, Inc.) it’s very important for real estate professionals to have ...
04/07/2015
This blog post originally appeared on Inman. See the original article here. In the midst of over 2 million active real estate licensees in North America, your unique value proposition (UVP) is what makes you stand out as a real estate agent.  It distinguishes you from the rest of the crowd, and s...
04/02/2015
Chances are, a couple of your past real estate clients have fallen through the cracks.  In the midst of current listings and closings, meetings and the rest of your life, it’s not unusual to lose track of a couple of your past clients, especially if you haven’t enlisted the help of a real estate ...
03/31/2015
If you’re a regular reader of the blog, you know that I often discuss the value of keeping in touch with your real estate leads and past clients.  In an industry where business is frequently propelled by repeat and referral business, REALTORS® can’t risk losing touch without also losing out on co...
03/12/2015
Wouldn’t it be nice if every For Sale By Owner (FSBO) listing understood the value and skill a REALTOR® brings to the selling process? In an effort to skirt commission and without fully understanding the depth of knowledge required, many ambitious people attempt to sell their home without the hel...
03/10/2015
Real estate agents do their best to present a professional, successful image. In fact, there’s such a uniform effort to appear like a successful agent, who belongs to a successful company, that most agent branding and marketing looks the same to the consumer. In NAR’s Profile of Home Buyers and S...
03/05/2015
Like most real estate agents, you likely have a busy schedule – more hectic, in fact than most other independent professionals. You have a lot of balls in the air. You’re juggling meetings, hosting open houses, fielding offers, making phone calls, and plowing through paperwork.  It’s very easy to...
03/03/2015
Does the very thought of real estate prospecting make you shudder? If so, you aren’t alone. For many REALTORS® prospecting is a necessary evil, one that is all too easy to postpone and drop to the bottom of your to do list. Yet the majority of real estate professionals are hungry for more quality...
02/26/2015
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