Jerry Rouleau's (rouleau) Blog

Education & Training -
This week we speak with William Woodard, J. Patrick Homes, Houston, TX. So, you’ve made the leap to using video as a marketing tool.  You’ve even set up your own YouTube channel and link your videos to your website, blog and social media. No?  If you’re not using video, you’re missing out on a p...
This week we speak with Jerry Thompson – StrucSure Home Warranty A number of companies offer third party warranties through builders to homeowners.  These warranties offer homeowners up to 10 years of coverage against structural defects. Some go even longer.  But the real value of a warranty goe...
This week we speak with Paula Huggett, The Bokka Group. You’ve just dropped a wad of hard-earned cash on your website. Now you just sit back and watch the leads roll in… True, your website is your most important marketing vehicle today, but it’s not enough simply to ‘show up’, even on the search...
This week we speak with Brian Duvall – Your website and email.  Like it or not, you’re business can’t grow without them.  Does your website perform like you want to pull in prospects and convert them to sales?  Does it create the interest and excitement that gets buyers hungry an...
We speak with Anthony Zarrilli, Zarrilli Homes, Brick, NJ Try telling Anthony Zarrilli that there’s a housing recession.  He just smiles. We’ve spoken with other builders who say that “refuse to participate in the housing slowdown,” but Tony is living by those words.  His New Jersey homebuilding...
We speak with Charlie Schneider – Builder Sourcing In today’s world every homebuyer is starting out on the Internet, so every builder needs to establish a presence there, to make a good impression, and to create the interest to come up with a lead. Then, they need get that lead into the hands of...
We speak with Scott Smeester – You may not be thinking of hiring a new salesperson in this economy, but maybe you should.  After all, right now, when sales are few and far between, is when you need top performers on your team – those who can find and close business. But, ...
This week we speak with Fernando Pages. As bad as the housing market has been hit, there is one group of buyers that continues to grow:  The multi-cultural market – immigrants and their families.  Since 1965,[  the number of first- generation immigrants living in the United States has quadrupled...
This week we speak with Shirleen Von Hoffman, Home Builders AdvantEdge Shirleen Von Hoffman (aka ‘The Sales Queen’) is the kind of sales coach that rolls up her sleeves and gets ‘down in the trenches’ with agents to teach by example.  She has done hundreds of secret shops and uses video of her e...
This week we speak with Christine Hamilton, sales trainer, speaker, and consultant. Christine Hamilton is a co-author of GPS for Success: Goals and Proven Strategies for Success, along with Stephen Covey, John Gray, Les Brown and others.  We spoke with Christine about her contribution to the boo...

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