marketing: Video is the Most Powerful Yet Under-utilized Form of Marketing in Real Estate - 02/17/12 06:29 PM
Having spoken to literally thousands of real estate professionals over the last 7 years, till today, the one thing I could almost guarantee that the majority are not doing marketing wise is using video to tell the story of -  What's it's like to live here.
To me, that is a huge untapped opportunity for an agent, broker or brand.

Problem:
From listings to statistics, the types of information consumers are finding on many real estate websites is starting to look the same. No wonder consumers have a hard time differentiating, from the surface, who to choose. 
Solution:
Create unqiue … (27 comments)

marketing: Trulia Pro: One size Does not Fit All - 11/10/09 12:49 PM
Since we launched Trulia Pro over a year ago, we have received numerous pieces of feedback from agents on what they wanted in the product. Some wanted more while others were ok with less. So we decided to take that feedback and build 2 new packages for agents to choose from.
What is Trulia Pro?
It a suite of tools to help agents market themselves, their clients listings and their brands on Trulia.
All Trulia Pro packages receive the following benefits:
1. Featured Listing[s] on search results pages = up to 7x more targeted traffic to your clients listings

2. … (5 comments)

marketing: Trulia Pro - Cost Efective Hyper-Local Advertising for Agents - 06/19/08 11:49 AM
Trulia
 Pro
 went live last night.
 It’s 
our 
new
 hyper‐local
 self
 service
 advertising
 platform 
for 
real estate
 agents, 
mortgage 
brokers, 
local
 businesses
 and
 service
 providers.
 Trulia
 Pro
 is
 a 
fantastic premium
 service 
that allows 
you 
to
 cost 
effectively
 promote
 your
 brand, 
your 
listings 
and yourself 
to 
a 
targeted
 and
 highly
 localized
 geographic 
audience
 on 
Trulia.
Trulia 
Pro 
has 
Two 
Key 
Components
Unlimited
 Local Spotlight 
Ads ‐ This
 is a
 270
x
54
 banner
 ad
 that 
will
 appear 
in
 the 
sidebar
 on our
 real estate 
listing
 results
 pages.
The
 ad
 contains 
an 
image
 of
 your 
choosing,
 a 
headline, descriptive 
text 
and 
the
 ability 
to
 … (5 comments)

marketing: What are the 3 most important things Real Estate Agents must do to improve their online presence? - 02/06/08 09:48 AM

So, yesterday was Super Tuesday. I passed by many polling stations but sadly, I found myself not voting at all. Apparently, Barbara Bush was not on the ballot this year. Darn it. Maybe I should have voted for the other former first lady?
With so many choices, how does one narrow down who the best candidate is? Some say it's about the issues and what they stand for while others say it's all about the economy stupid. It's no wonder so many Americans don't get out and vote. They're just overwhelmed by choices and are clearly are not motivated enough … (0 comments)

marketing: Old School Real Estate Search: Old Habits Die Hard - 12/02/06 08:48 AM
After watching the interview Trulia conducted with the CEO of Funda, it got me thinking about why newspaper classifieds are still a major part of a real estate agents marketing efforts. Why? Because that's where their customers and clients look and that's where their sellers want them to advertise.
That's right. It seems that their customers and clients may be the main reason why they still focus a good portion of their advertising budget on print. Many of their buyers and sellers have yet to embrace the internet themselves. It's a bit of a cycle. If it ain't broke, don't fix … (22 comments)

marketing: A blogging experiment of matrix proportions: Sellsius Real Estate Blog - 11/06/06 12:26 PM

Boo! We're back.
Some of you may have noticed that we have not written a single post or commented anywhere in the blogosphere for the last 7 days. Why? That's a good question. Are we crazy? Some may think so. Unfortunately, we're not. Well maybe just a little.
Being the blogoholics that we are, we were bouncing ideas off each other for a post and we thought, what if? What if we didn't answer our emails, post anything or comment anywhere for a week? Would anyone notice? Would anyone miss us? Would we be able to restrain ourselves? Arggghhh! Has … (33 comments)

marketing: Town Names: Sounds Like A Nice Place To Live - 10/24/06 09:27 PM
What's in a name?
We had a visitor from Niceville, Florida and thought, that sounds like a nice place to live. So we searched for some more interesting town names. And here's what we found.
Do you have any others?
Niceville, Florida
Pleasantville, Wisconsin
Paradise, California
Hell, Michigan
Kill Devil Hills, NC North Pole, Alaska Santa Claus, Indiana
Ho-Ho-Kus, New Jersey Dog Village, U.K.
Cow Head, Newfoundland
Chicken, Alaska
Deadhorse, Alaska Why, Arizona
ZZyzx, California Soso, Mississippi Bland County, Virginia
Boring, Oregon
Truth or Consequences, New Mexico
Normal, Illinois
Peculiar, Missouri
Oddville, Kentucky Looneyville, Texas Nothing, Arizona
Nowhere, Oklahoma
Uncertain, … (13 comments)

 
Rudy Bachraty (Director, Communications & Partner Strategies, WellcomeMat) Rainmaker large

Rudy Bachraty

Fort Collins, CO

More about me…

Director, Communications & Partner Strategies, WellcomeMat

Mobile: (646) 248-7793

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Helping lead the real estate video revolution.


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