Sara Bonert's Real Estate Internet Marketing Blog (Zillow Industry Relations Manager))

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Services for Real Estate Pros - Zillow
Blog about internet marketing concepts and ideas for the real estate industry. I am also a Zillow employee, so you will find occasional updates and information about the Zillow in my blog content as well.
RECENT BLOG POSTS
I am sad to see Picnik shut down, it is a great site.  They are offering all of their premium services for free until closing day, so take advantage while you can.  But big thanks to Brad for pulling all of these other resources together.  I will definitely be trying them out.  There is so much c...
01/23/2012
Syndication is a topic that is heating up in 2012 and one that I am personally passionate about.  I've been to a lot of conferences this year where the topic was discussed and was amazed by some of the misinformation being disseminated.  Hopefully this post from Spencer, Zillow's CEO, will clear ...
01/09/2012
Good time to start planning for 2012 and this post from the Active Rain staff gives some good guideposts.  I think as long as the real estate model exists in its current form, referrals will always be number one. However, the way referrals are given or generated can shift -i.e. peer-to-peer refer...
12/13/2011
I am VERY excited about this one!  First to get you up to speed...  Last April Zillow acquired Postlets.  Our first big upgrade was to offer the ability for agent to post for-sale and for-rent listings directly from Zillow to Craigslist (for free). But now the BIG one.....Today, we're thrilled to...
07/13/2011
Zillow has just launched another free tool for real estate agents to help you gain more exposure for their listings.  Thanks to technology from Postlets, you can now post your for-sale or for-rent listings to Craigslist directly from Zillow.  I don't think anyone needs convincing on how many peop...
06/17/2011
This is a great write up about the new Zillow Mortgage Marketplace iPhone app.  But if you want to see in action, check out the video embedded in the post. It's been a while since I've posted about Real Estate technology for the mortgage side of the business, so this one is for all you lenders, ...
06/13/2011
This is one of the funnest videos I have seen in awhile - I was crying the first time I watched it!  It is perfect for anyone in the media space or who is sick of hearing about 'the cloud on 5square that you download onto your smartphone app written in HTML8 for content creators that gives SEO ri...
05/18/2011
The launch of Zillow's Facebook is one of the most powerful free agent tools we've launched at Zillow.  It provides an easy (seriously a few clicks of a mouse) way for agents to add non-intrusive, but highly relevant real estate content, to their Facebook professionals page. Brad did a great job ...
05/16/2011
If you have an iPad (or are thinking of getting one) and you are a practicing real estate agent, this is one of the best sessions I've heard on practical ways agents can use this new tablet technology for business.  Matt Dollinger, a performance coach for the Chicago brokerage@Properties recently...
05/05/2011
Good information to get your social media and blogging mojo all jiving by plugging them into each other. Thanks to Brad for this very thorough Facebook tools round up!Integrating Facebook Into Your Site - It's Time To "Plug-in" Today I'm sharing one of the more powerful ways I know of to drive tr...
04/18/2011
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Sara Bonert

Real Estate Internet Marketing
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