Sara Bonert's Real Estate Internet Marketing Blog (Zillow Industry Relations Manager))

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Services for Real Estate Pros - Zillow
Blog about internet marketing concepts and ideas for the real estate industry. I am also a Zillow employee, so you will find occasional updates and information about the Zillow in my blog content as well.

ARCHIVED BLOG POSTS

2010 

In the last week I've spoken to one agent who swears his Zillow leads are the most qualified leads he receives, and another agent who thinks otherwise.  At RainCamp last week there were a number of people who touted how well the Active Rain system is working for them, and I could easily find just...
08/31/2010
Now you can add two email addresses on your Zillow profile!  At first this may not seem like a big deal, but I think it is huge and have been waiting for ths functionality to launch for months.  Here's why: On Zillow, we tie listiings and agent profiles together via the email address.  When these...
08/27/2010
Andrea Geller is an agent with Sudler Sotheby's in Chicago, IL who is constantly telling me how much business she is getting from her online marketing.  I think her success is twofold: 1) doing the right things onine and 2) appropiately working the leads she does receive. Social media is a big pa...
08/19/2010
I live in the city of Chicago, and when we were buying a house 6 years ago, proximity to the Blue Line was something high on our list of 'needs'.  Problem was, I was new to Chicago, so it wasn't easy for me to know if there was a train close to the home we were viewing.  Today's home shopper can ...
08/17/2010
Just wanted to let you know about these events that are rolling out across the US.  I have heard agents rave about what they are learning at it.  Nik Nik just created this video to describe the day.  Click on it to watch it, it's fun!  The next one is in Seattle on August 18th, then they are head...
08/12/2010
Just in case there is anyone out there that doesn't think professional photography isn't worth it, let me submit a few examples to show that it is.  I had taken some photos of my house, but when we decided to list it for sale, I knew the pictures I had taken weren't going to do the home justice. ...
08/12/2010
Zillow released our quarterly trends report this week, and a lot of was good news/bad news (I guess that's better than bad news/bad news).  What I mean by this is, that there are some positive trends, but behind each of these is a potentially lurking down side.  What makes it so hard to analyze t...
08/10/2010
This is a dedication post to say goodbye to one of the true pioneers of the re.net, Joseph Ferrara, or as many of you know him by, Sellsius.  For those unfamiliar, a few very short months ago Joe was diagnosed with brain cancer. Unfortunately this week he has passed on.  He was a lawyer by trade ...
08/04/2010
This is a very interesting read.  I appreciated reading the orginal post, but be sure to link over and read it on Lenn's site becaue Jeff's comments are equally as interesting (#21) as well as Lenn's response to him (#22).  Bottom line - it is important to work with a professional when going thro...
08/02/2010
So we've all seen Minority Report where Tom Cruise walks into the Gap and starts seeing ads specifically targeted to him.  "How did those assorted tank tops work out for you Mr. Yakomoto? [he'd had has eyeball transplant at this point of the movie]. http://www.youtube.com/watch?v=ITjsb22-EwQ&feat...
08/02/2010
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Sara Bonert

Real Estate Internet Marketing
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